Directed multi-brand marketing strategy for Qualtik, Enlighten Financial, and Premier Audit Solutions, increasing overall digital engagement by 35% YoY and influencing 40% of total pipeline through marketing-led initiatives. Led the 2023 website redesign to improve product clarity and UX, resulting in a 28% increase in time on page and a 22% rise in demo requests. Spearheaded post-acquisition rebrands and website rebuilds for Enlighten Financial and Premier Audit Solutions, completing transitions 30% faster than projected while preserving customer trust and revenue continuity. Developed long-term brand strategies and messaging frameworks to improve cross-channel consistency, and produced executive communications, press releases, and thought leadership, contributing to a 50% growth in media impressions. Produced webinars and podcasts end-to-end, driving a 3x increase in attendance and generating qualified leads for the sales team. Owned HubSpot email automation strategy with segmented w

Marketing Director at Capacity Commercial Group

August 1, 2021 - July 1, 2023

Created and updated marketing materials for new and existing opportunities through coordination with internal marketing. Managed and oversaw a team of 7 assistants to complete weekly project timelines for 10 brokerage teams. Utilized the Adobe Suite to create marketing assets and supervised workflow in the Marketing Department. Planned, created, and executed social media campaigns for new and existing opportunities. Maintained property listings (LoopNet, CoStar, Vertical Email), signage, and property websites. Prepared LOIs, Listing Agreements, Representation Agreements, Purchase and Sale Agreements, and related documentation; ensured confidentiality and quality control. Provided quarterly and bi-weekly reports to landlords; managed meeting schedules; researched properties and potential clients for reports and presentations.

Advanced Product Creation Center Facilities Technician at Nike WHQ

November 1, 2018 - August 1, 2021

Collaborated with engineers, innovators, and scientists to support product innovation and foundational research initiatives. Experimented with design concepts to sample or test new technologies; documented procedures and contributed to process and product improvements. Collected data, presented results, and developed new procedures. Created an asset inventory system in AirTable and centralized shop-floor materials to streamline project workflows. Standardized the Red Tag process across Advanced Innovation to improve material handling and project efficiency.

Sr. Office Administrator at All Surface Roofing

April 1, 2018 - November 1, 2018

Managed schedules for 20 five-man crews, five estimators, and two service managers. Supported the owner, customer service manager, and site management with daily tasks. Resolved 85% of ~200 daily customer calls (scheduling estimates, inspections, customer insight, collections, and satisfaction). Managed data entry in QuickBooks, including customer data, payments, job documents, and recaps. Served as main accounts payable contact, ensuring overdue balances were current. Generated new business from existing customers (35% growth in the first quarter) and coordinated social media marketing to acquire new customers (25% growth in the first quarter).