Emma Peacock

Led end-to-end marketing campaigns for evergreen and seasonal promotions across photography, website, email, social, paid media and SEO; collaborated with product, sales and warehouse teams; managed budgets and performance tracking for three Shopify Plus brands. Highlights include optimizing Klaviyo email marketing with improved engagement and a month of 300%+ revenue growth year over year; onboarding a new marketing agency to boost ROAS; establishing standardized workflows to improve operational efficiency.

Led evergreen and seasonal marketing campaigns across photography, website, email, social media, paid media and SEO. Coordinated with product and customer service to ensure seamless delivery, drove repeat sales, managed budgets, tracked performance and identified growth opportunities. Implemented standardized workflows and cross-functional coordination across three Shopify Plus brands (Giftbox Boutique, Little & Luxe Gifts, Gather & Graze).

Partnered with clients across New Zealand, Australia, Canada and the USA to develop brand marketing frameworks and multi-channel strategies. Led engagements from single-channel optimisations to comprehensive multi-channel transformations, evolving client marketing plans to provide structure and accountability for ongoing growth.