Hi, I’m Emma, a results-driven digital marketing specialist with a track record of helping eCommerce brands grow through Shopify, email automation, paid media, and content optimization. I enjoy collaborating with product, sales and warehouse teams to deliver campaigns that drive repeat purchases and improve the customer journey. I build scalable marketing systems, standardize workflows, and turn data into opportunities for brand growth. I’m passionate about delivering measurable outcomes and mentoring teams to work more efficiently.…

Emma Peacock

Hi, I’m Emma, a results-driven digital marketing specialist with a track record of helping eCommerce brands grow through Shopify, email automation, paid media, and content optimization. I enjoy collaborating with product, sales and warehouse teams to deliver campaigns that drive repeat purchases and improve the customer journey. I build scalable marketing systems, standardize workflows, and turn data into opportunities for brand growth. I’m passionate about delivering measurable outcomes and mentoring teams to work more efficiently.…

Available to hire

Hi, I’m Emma, a results-driven digital marketing specialist with a track record of helping eCommerce brands grow through Shopify, email automation, paid media, and content optimization. I enjoy collaborating with product, sales and warehouse teams to deliver campaigns that drive repeat purchases and improve the customer journey.

I build scalable marketing systems, standardize workflows, and turn data into opportunities for brand growth. I’m passionate about delivering measurable outcomes and mentoring teams to work more efficiently.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Digital Marketing Specialist at The Gift Group
December 31, 2024 - October 13, 2025
Led end-to-end marketing campaigns for evergreen and seasonal promotions across photography, website, email, social, paid media and SEO; collaborated with product, sales and warehouse teams; managed budgets and performance tracking for three Shopify Plus brands. Highlights include optimizing Klaviyo email marketing with improved engagement and a month of 300%+ revenue growth year over year; onboarding a new marketing agency to boost ROAS; establishing standardized workflows to improve operational efficiency.
Contractor and Digital Marketing Strategist at Honey Pot Digital
December 31, 2023 - October 13, 2025
Delivered multi-channel marketing strategies and brand frameworks for NZ, AU, CA and USA clients in eCommerce and services; guided business owners to manage their marketing with structure and accountability; enabled sustained growth through strategic insights and frameworks, with initiatives ranging from single-channel optimizations to full multi-channel transformations.
Marketing Manager (24hrs) at Online Designs Web design agency
November 30, 2019 - October 13, 2025
Managed client marketing across social content, digital advertising, copywriting and SEO; progressed to Studio Manager overseeing project scoping, brand marketing strategies, and a team of eight across websites, online stores and software projects; improved QA processes with launch/checklist frameworks to accelerate delivery.
Studio & Marketing Manager (36hrs) at Online Designs Web design agency
December 31, 2020 - October 13, 2025
Led client work across online store development and software projects; managed a team of eight; refined internal processes to improve quality control and launch QA; continued focus on brand marketing strategy and efficient project delivery.
Marketing Strategist at Black Box NZ & Australia
January 31, 2018 - October 13, 2025
Supported growth for an in-home sampling box and survey business across NZ and Australia; roles included Customer Service & Client Support, Social Media Coordinator, Marketing Strategist and Marketing & Database Manager; expanded social activations, refined content strategy, and managed a large sampler database (40,000+ entries) with rich data points to enhance brand activation feedback.
eCommerce Assistant at Postie
July 31, 2016 - October 13, 2025
Maintained Magento site content (products, photography, banners, copy) and coordinated pricing/promotions on a fortnightly cycle; served as primary contact for customer inquiries and managed social media and email marketing for 12 months; collaborated with an agency on PR opportunities; contributed to the company’s largest online sales month at the time.
Digital Marketing Specialist at The Gift Group
December 1, 2024 - October 13, 2025
Led evergreen and seasonal marketing campaigns across photography, website, email, social media, paid media and SEO. Coordinated with product and customer service to ensure seamless delivery, drove repeat sales, managed budgets, tracked performance and identified growth opportunities. Implemented standardized workflows and cross-functional coordination across three Shopify Plus brands (Giftbox Boutique, Little & Luxe Gifts, Gather & Graze).
Contractor and Digital Marketing Strategist at Honey Pot Digital
December 31, 2023 - October 13, 2025
Partnered with clients across New Zealand, Australia, Canada and the USA to develop brand marketing frameworks and multi-channel strategies. Led engagements from single-channel optimisations to comprehensive multi-channel transformations, evolving client marketing plans to provide structure and accountability for ongoing growth.
Marketing Manager (24hrs) at Online Designs
November 1, 2019 - October 13, 2025
Managed marketing for client websites part-time across social media content, digital advertising, copywriting and SEO.
Studio & Marketing Manager (36hrs) at Online Designs
December 1, 2020 - October 13, 2025
Scoped projects, developed brand marketing strategies, and led a team of eight across custom website, online store and software projects. Created launch checklists and QA processes to improve efficiency and consistency.
Customer Service & Client Support at Black Box NZ & Australia
August 1, 2016 - October 13, 2025
Coordinated client activations, customer service, collated sampling photos from Facebook and community engagement.
Social Media Coordinator at Black Box NZ & Australia
December 1, 2016 - October 13, 2025
Drove growth of social activations and created engaging content for all channels. Improved imagery quality and qualitative feedback from participants.
Marketing Strategist at Black Box NZ & Australia
September 1, 2017 - October 13, 2025
Developed marketing strategies and communications, contributing to improved ROAS and brand activation.
Marketing & Database Manager at Black Box NZ & Australia
December 1, 2017 - October 13, 2025
Managed sampler database (40,000 people with 100+ data points), coordinated courier contracts and liaised with warehouse teams to streamline operations.
eCommerce Assistant at Postie
July 1, 2016 - October 13, 2025
Maintained Magento website content, including products, photography, banners and copy; managed online pricing and promotions; served as primary contact for customer inquiries across social, email and phone; collaborated with agency on PR and led social media and email marketing for 12 months.

Education

Bachelor of International Hospitality Management majoring in Event Management and Marketing at Auckland University of Technology
January 1, 2011 - January 1, 2013

Qualifications

Duke of Edinburgh Award - Bronze
January 1, 2008 - December 31, 2008
Duke of Edinburgh Award - Silver
January 1, 2009 - December 31, 2009
Duke of Edinburgh Award - Gold
January 1, 2010 - July 30, 2011

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Consumer Goods, Education, Non-Profit Organization, Real Estate & Construction, Travel & Hospitality, Wholesale & Distribution

Skills

Experience Level