I am a results-driven interior designer and founder of Indaco Design Studio, deeply connected to the Wabi-Sabi philosophy. I design spaces that exude calm, authenticity, and timeless beauty—places where imperfection, material honesty, and a harmonious atmosphere are intentionally at the center. My approach blends artistic sensitivity with functional clarity, specializing in striking interiors for commercial and private clients. I combine a meticulous eye for detail and high quality standards with a collaborative, open workflow. With experience in both traditional and digital design methods, I ensure a holistic project process from concept to completion.

Emma Masiero

I am a results-driven interior designer and founder of Indaco Design Studio, deeply connected to the Wabi-Sabi philosophy. I design spaces that exude calm, authenticity, and timeless beauty—places where imperfection, material honesty, and a harmonious atmosphere are intentionally at the center. My approach blends artistic sensitivity with functional clarity, specializing in striking interiors for commercial and private clients. I combine a meticulous eye for detail and high quality standards with a collaborative, open workflow. With experience in both traditional and digital design methods, I ensure a holistic project process from concept to completion.

Available to hire

I am a results-driven interior designer and founder of Indaco Design Studio, deeply connected to the Wabi-Sabi philosophy. I design spaces that exude calm, authenticity, and timeless beauty—places where imperfection, material honesty, and a harmonious atmosphere are intentionally at the center.

My approach blends artistic sensitivity with functional clarity, specializing in striking interiors for commercial and private clients. I combine a meticulous eye for detail and high quality standards with a collaborative, open workflow. With experience in both traditional and digital design methods, I ensure a holistic project process from concept to completion.

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Language

English
Advanced
Italian
Fluent
German
Intermediate
French
Advanced
Spanish; Castilian
Fluent

Work Experience

Freelance Graphic Designer at Indaco Design Studio
January 1, 2012 - Present
I’ve worked with various clients on projects ranging from logo design to editorial layouts, creating visual solutions that target different markets and audiences.
Freelance Innenarchitektin at Self-employed / Indaco Design Studio (Kollaboration with Andreas Pizza Architektur, IM Studio, APS Architektur, KMJ Studio)
January 1, 2020 - Present
Entwicklung überzeugender Designs und Layouts für private und gewerbliche Projekte (remote und vor Ort). Erstellung aussagekräftiger Präsentationen und wettbewerbsfähiger Angebote. 2023 Projektmanagement für das Tamedia-Gebäude in Zürich, inklusive Koordination von Subunternehmern und Umsetzung der Designrichtlinien auf drei Ebenen. Leitung des neuen Markenrepositionierungskonzepts für Läderach in Dübendorf sowie Entwicklung visueller Konzepte für die Gestaltung neuer Schokoladengeschäfte weltweit; Präsentation des Projekts mithilfe von Grafiken, Moodboards und Materialvorschlägen vor dem Unternehmensvorstand. Das Projekt wurde aufgrund interner Umstrukturierungen beim Kunden vorübergehend ausgesetzt.
Architektur & Design Lead at ArchonXR
July 1, 2025 - Present
Verantwortlich für Design und architektonische Leitung bei ArchonXR, einem Projekt, das immersive Räume und narrative Umgebungen für Museen und multimediale Erlebniswelten entwickelt. Fokus auf der Schnittstelle von Design, Technologie und Storytelling, um neue Wege der Vermittlung kultureller Inhalte zu schaffen.
Freelance Innenarchitektin at MGS Studio Florenz
April 1, 2018 - January 31, 2020
Zusammenarbeit und Koordination von Projekten, remote und vor Ort. Renovierung des Artè Boutique Hotels in Florenz, Bereitstellung der gesamten grafischen Unterstützung für Kundenvorstellungen, Moodboards und Materialauswahl.
Freelance Innenarchitektin & Retail Design at Beer Shop & AleHouse (Palmhof Pub/Restaurant) ZH
August 1, 2016 - August 31, 2018
Projektmanagement mit Kenntnis gewerblicher und schweizerischer Bauvorschriften; Kenntnisse der LEAR-Gesetzgebung, hygienische Vorschriften und Umbaubewilligungen sowie Brandschutzrichtlinien; Koordination mit zuständigen Behörden. Auswahl und Management aller Subunternehmer für Möbel und Materialien. Entwicklung von Objekten aus recycelten Materialien.
Innen- und Retaildesignerin at Natuzzi Italia AG, Zürich
July 1, 2015 - October 31, 2016
Koordination des internen Designteams für die Renovierung von Natuzzi-Geschäften in der Schweiz. Überprüfung technischer Zeichnungen und Implementierung von Designänderungen. Reorganisation der internen Geschäftspläne, Fokus auf Kundenerlebnis und Liebe zum Detail. Durch die Umgestaltung der Räumlichkeiten verbesserte sich die Sicht der Schweizer Kunden und der Umsatz stieg. Nutzung einer hauseigenen Modellierungssoftware zur persönlichen Raumgestaltung.
Innenarchitektin at Martinuzzi Interiors AG, Zürich
August 1, 2013 - July 31, 2016
Entwicklung und Implementierung von Designkonzepten für private und gewerbliche Kunden unter Berücksichtigung architektonischer und technischer Dokumentation. Erstellung von Verkaufspräsentationen und Projekt-Budgetverwaltung. Realisierung schlüsselfertiger Projekte von der Konzeption über Studien bis zur Fertigstellung und Übergabe.
Freelance Interior Designer at Indaco Design Studio / Self-employed
January 1, 2020 - Present
Development of compelling designs and layouts for private and commercial projects, remote and on-site. Creation of presentations and competitive proposals. 2023 project management for the Tamedia building in Zurich, coordinating sub-contractors and implementing design guidelines on three levels. Led the new brand repositioning concept for Läderach in Dübendorf and developed visual concepts for the design of new chocolate shops worldwide. Presented the project with graphics, mood boards and material proposals to the company board; project temporarily paused due to internal restructuring.
Design & Architecture Lead at ArchonXR
July 1, 2025 - Present
Responsible for design and architectural leadership in ArchonXR, developing immersive spaces and narrative environments at the intersection of design, technology and storytelling to create new ways of conveying cultural content.
Freelance Interior Architect at MGS Studio Florence (Freelance collaboration)
April 1, 2018 - January 1, 2020
Collaboration and coordination of projects, remote and on-site. Renovation of Arte Boutique Hotel in Florence; provided full graphical support for client presentation, moodboards and material selection.
Freelance Interior Architect & Retail Design at Beer Shop & AleHouse (Palmhof Pub/Restaurant), Zürich
August 1, 2016 - August 1, 2018
Project management with knowledge of commercial Swiss building regulations, LEAR legislation, hygienic regulations and renovation approvals, as well as fire safety; coordination with authorities. Selection and management of all subcontractors for furniture and materials. Development of objects from recycled materials.
Interior and Retail Designer at Natuzzi Italia AG, Zürich
July 1, 2015 - October 1, 2016
Coordination of the internal design team for renovations of Natuzzi stores in Switzerland; review of technical drawings and implementation of design changes. Reorganization of internal business plans with focus on customer experience and attention to detail. The redesign improved visibility and sales; we also used an in-house modeling software to promote the personal space design service.
Interior Architect at Martinuzzi Interiors AG, Zürich
August 1, 2013 - July 1, 2016
Development and implementation of design concepts for numerous private and commercial clients, including architectural and technical documentation; creation of sales presentations and project budget management; turnkey project realization from initial concept, space study, through to finish and handover.

Education

Bachelor's Degree at Istituto Europeo di Design
January 1, 2009 - January 1, 2012
Graphic Design Certificate at Brainnest, Zürich
January 1, 2023 - December 31, 2023
Master of Arts in Executive Project Management at Zürich (E-Learning)
January 1, 2020 - December 31, 2021
Innenarchitektur-Skizzen at Marra's Academy, Milano
January 1, 2018 - December 31, 2019
Postgraduiertenstudium Editorial at IED Florenz
January 1, 2010 - December 31, 2011
Bachelor Innenarchitektur at IED Madrid
January 1, 2004 - December 31, 2008
Graphic Design Certificate at Brainnest
January 1, 2023 - January 1, 2023
Master of Arts in Executive Project Management at Online / Zürich
January 1, 2020 - January 1, 2021
Interior Architecture Sketches at Marra's Academy
January 1, 2018 - January 1, 2019
Postgraduate Studies in Editorial at IED Florence
January 1, 2010 - January 1, 2011
Bachelor in Interior Architecture at IED Madrid
January 1, 2004 - January 1, 2008

Qualifications

Graphic Design Certificate
January 1, 2023 - December 31, 2023
Master of Arts in Executive Project Management
January 1, 2020 - December 31, 2021
Innenarchitektur-Skizzen
January 1, 2018 - December 31, 2019
Postgraduiertenstudium Editorial
January 1, 2010 - December 31, 2011
Bachelor Innenarchitektur
January 1, 2004 - December 31, 2008

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Other, Real Estate & Construction