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For over seven years, I led social and content strategy for some of media's biggest properties, most recently as Manager of Social Strategy for The Daily Show. I drove the program's best-performing year on record (3.4B+ views, 212M+ engagements in the first half of 2025 alone) through data-driven strategy, cross-functional partnership, and sharp audience insight. I've led teams through high-stakes moments such as a post-strike show relaunch, Jon Stewart's return to hosting, and a chaotic presidential election cycle — translating platform trends and audience behavior into strategic recommendations that moved the business forward. Now, as co-founder of Back 2 Human and my freelance social media clients, I'm applying that same strategic muscle to building a brand from the ground up: marketing, community, operations, and everything in between. I'm looking for my next challenge in marketing strategy where I can bring audience insight, cross-functional leadership, and a data-driven approach to creative decisions for a brand ready to grow.…For over seven years, I led social and content strategy for some of media's biggest properties, most recently as Manager of Social Strategy for The Daily Show. I drove the program's best-performing year on record (3.4B+ views, 212M+ engagements in the first half of 2025 alone) through data-driven strategy, cross-functional partnership, and sharp audience insight. I've led teams through high-stakes moments such as a post-strike show relaunch, Jon Stewart's return to hosting, and a chaotic presidential election cycle — translating platform trends and audience behavior into strategic recommendations that moved the business forward. Now, as co-founder of Back 2 Human and my freelance social media clients, I'm applying that same strategic muscle to building a brand from the ground up: marketing, community, operations, and everything in between. I'm looking for my next challenge in marketing strategy where I can bring audience insight, cross-functional leadership, and a data-driven approach to creative decisions for a brand ready to grow.

Emma Noblesala

Content Creator, Social Media Manager, Marketing Strategist, +4

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For over seven years, I led social and content strategy for some of media's biggest properties, most recently as Manager of Social Strategy for The Daily Show. I drove the program's best-performing year on record (3.4B+ views, 212M+ engagements in the first half of 2025 alone) through data-driven strategy, cross-functional partnership, and sharp audience insight. I've led teams through high-stakes moments such as a post-strike show relaunch, Jon Stewart's return to hosting, and a chaotic presidential election cycle — translating platform trends and audience behavior into strategic recommendations that moved the business forward. Now, as co-founder of Back 2 Human and my freelance social media clients, I'm applying that same strategic muscle to building a brand from the ground up: marketing, community, operations, and everything in between. I'm looking for my next challenge in marketing strategy where I can bring audience insight, cross-functional leadership, and a data-driven approach to creative decisions for a brand ready to grow.…For over seven years, I led social and content strategy for some of media's biggest properties, most recently as Manager of Social Strategy for The Daily Show. I drove the program's best-performing year on record (3.4B+ views, 212M+ engagements in the first half of 2025 alone) through data-driven strategy, cross-functional partnership, and sharp audience insight. I've led teams through high-stakes moments such as a post-strike show relaunch, Jon Stewart's return to hosting, and a chaotic presidential election cycle — translating platform trends and audience behavior into strategic recommendations that moved the business forward. Now, as co-founder of Back 2 Human and my freelance social media clients, I'm applying that same strategic muscle to building a brand from the ground up: marketing, community, operations, and everything in between. I'm looking for my next challenge in marketing strategy where I can bring audience insight, cross-functional leadership, and a data-driven approach to creative decisions for a brand ready to grow.

Available to hire

For over seven years, I led social and content strategy for some of media’s biggest properties, most recently as Manager of Social Strategy for The Daily Show. I drove the program’s best-performing year on record (3.4B+ views, 212M+ engagements in the first half of 2025 alone) through data-driven strategy, cross-functional partnership, and sharp audience insight.

I’ve led teams through high-stakes moments such as a post-strike show relaunch, Jon Stewart’s return to hosting, and a chaotic presidential election cycle — translating platform trends and audience behavior into strategic recommendations that moved the business forward.

Now, as co-founder of Back 2 Human and my freelance social media clients, I’m applying that same strategic muscle to building a brand from the ground up: marketing, community, operations, and everything in between.

I’m looking for my next challenge in marketing strategy where I can bring audience insight, cross-functional leadership, and a data-driven approach to creative decisions for a brand ready to grow.

Skills

Experience Level

Expert

Expert

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Expert

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Expert

Intermediate

Intermediate

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Intermediate

Beginner

Work Experience

Social Media Strategist, Manager, Editor, Producer (self-employed)

November 1, 2025 - Present

Advised businesses, creators, and artists on marketing and content strategy, audience growth, and multi-channel distribution. Delivered strategic planning alongside content creation and production (video/graphics) to execute on strategy end-to-end.

Co-Founder, Marketing & Operations Lead (self-employed) at Back 2 Human LLC

November 1, 2025 - Present

Developed a digital brand, marketing, and content strategy centered on community building and emotional connection. Planned and executed community events end-to-end including marketing, content creation, vendor management, and logistics. Managed marketing operations including content calendars, platform development, and multi-channel marketing distribution.

Social Media Strategist, Manager, Editor, Producer at Freelance Social Media

November 1, 2025 - Present

Provide services to up-level the social media presence for businesses, creators, and artists. Services include social media strategy planning, social media content management, creating and/or editing video and graphics, and content creation

Co-Founder, Marketing & Operations Lead at Back 2 Human LLC

November 1, 2025 - Present

Developed a digital brand, marketing, and content strategy focused on community building and emotional connection; plan and execute community events, including marketing, content creation, vendor management, logistics, etc.; manage marketing operations, including content calendars, platform development, and multi-channel marketing distribution

Manager, The Daily Show Social Strategy at Paramount Global

June 1, 2023 - November 1, 2025

Manage a team to develop and execute data-driven social strategies aligned with business objectives, digital trends, and best practices for the program’s 61+ million follower base on social media, resulting in increased views (+105% YoY) and engagement (+95% YoY) in 2024; lead cross-functional partnerships with marketing, production, and creative teams to maximize social campaign impact for major show initiatives and priorities; drive data-informed content optimization and strategic recommendations based on platform trends and audience insights.

Manager, Brand Social Strategy at Paramount Global

February 1, 2022 - May 1, 2023

Led a team to direct the always-on strategy, programming, and community management for 5+ brand accounts; collaborated with marketing teams on 360 campaigns, providing direction for digital asset creation, platform optimization, and talent distribution

Associate Producer, Franchise Social Strategy at Paramount Global

October 1, 2019 - February 1, 2022

Developed and implemented a data-driven digital content strategy, overseeing the production of digital-first content for multiple franchise social accounts (5M+ followers), increasing total followers by 200% YoY and engagement by 175% YoY; successfully launched and grew the TikTok account 'Awkwafina is Nora from Queens' to 300K+ followers and managed new platform presence with an average of 5M+ views per month

Social Media News Associate (Contract) at CNBC Make It

April 1, 2019 - September 30, 2019

Social media news associate (contract) for CNBC Make It

Digital and Social Coordinator (Temp) at ABC’s The View

November 1, 2018 - April 1, 2019

Digital and Social Coordinator (Temp) at ABC's The View

November 1, 2018 - April 30, 2019

Digital and Social Coordinator (Temp) for The View, handling digital and social operations