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Emma Noblesala

Available to hire

For over seven years, I led social and content strategy for some of media's biggest properties, most recently as Manager of Social Strategy for The Daily Show.

About

For over seven years, I led social and content strategy for some of media’s biggest properties, most recently as Manager of Social Strategy for The Daily Show. I drove the program’s best-performing year on record (3.4B+ views, 212M+ engagements in the first half of 2025 alone) through data-driven strategy, cross-functional partnership, and sharp audience insight.

I’ve led teams through high-stakes moments such as a post-strike show relaunch, Jon Stewart’s return to hosting, and a chaotic presidential election cycle — translating platform trends and audience behavior into strategic recommendations that moved the business forward.

Now, as co-founder of Back 2 Human and my freelance social media clients, I’m applying that same strategic muscle to building a brand from the ground up: marketing, community, operations, and everything in between.

I’m looking for my next challenge in marketing strategy where I can bring audience insight, cross-functional leadership, and a data-driven approach to creative decisions for a brand ready to grow.

  • 7 years' experience
  • Joined July 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education

Work experience· 10 roles

Social Media Strategist, Manager, Editor, Producer (self-employed)Nov 2025 – Present · 1 yr 1 mo

Advised businesses, creators, and artists on marketing and content strategy, audience growth, and multi-channel distribution. Delivered strategic planning alongside content creation and production (video/graphics) to execute on strategy end-to-end.

Co-Founder, Marketing & Operations Lead (self-employed) · Back 2 Human LLCNov 2025 – Present · 1 yr 1 mo

Developed a digital brand, marketing, and content strategy centered on community building and emotional connection. Planned and executed community events end-to-end including marketing, content creation, vendor management, and logistics. Managed marketing operations including content calendars, platform development, and multi-channel marketing distribution.

Social Media Strategist, Manager, Editor, Producer · Freelance Social MediaNov 2025 – Present · 1 yr 1 mo

Provide services to up-level the social media presence for businesses, creators, and artists. Services include social media strategy planning, social media content management, creating and/or editing video and graphics, and content creation

Co-Founder, Marketing & Operations Lead · Back 2 Human LLCNov 2025 – Present · 1 yr 1 mo
Manager, The Daily Show Social Strategy · Paramount GlobalJun 2023 – Nov 2025 · 2 yrs 6 mos
Manager, Brand Social Strategy · Paramount GlobalFeb 2022 – May 2023 · 1 yr 4 mos
Associate Producer, Franchise Social Strategy · Paramount GlobalOct 2019 – Feb 2022 · 2 yrs 5 mos
Social Media News Associate (Contract) · CNBC Make ItApr 2019 – Sep 2019 · 6 mos

Education· 6

B.S. Television-Radio · Ithaca College, Roy H. Park School of Communications2030 – 2026
Certification: Digital Marketing: Customer Engagement, Social Media, Planning & Analytics · Columbia Business School2030 – 2026
Courses: Marketing Management, Marketing Analytics · Harvard University, Extension School2030 – 2026
B.S. · Ithaca College, Roy H. Park School of Communications2030 – 2026

Certifications and awards

Digital Marketing Certification: Digital Marketing: Customer Engagement, Social Media, Planning & Analytics2030 – 2026
Marketing Management (Course)2030 – 2026
Marketing Analytics (Course)2030 – 2026
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics2030 – 2026

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