Shopify Redesign and SEO for a Miami Fashion Boutique

The brief
Da Bohemian Bazaar is a multi-location fashion boutique in Miami. Its online store didn’t look like the brand, and its products weren’t being found in search.

The work
The generic theme was replaced with one palette, one script and an editorial grid. Product descriptions were rewritten around the words shoppers actually search, using Google Trends and Keyword Planner. Behind the scenes, Shopify, Square and inventory were connected, and Google Ads was set up with Tag Manager so results could be tracked.

The result
Sales rose 28 percent within four months of the new product descriptions.