Emmanuella Ojo

ProAvailable to hire

I create brand identities, social media content and websites that match a business’s voice, mission and values, then use SEO and paid ads to put that brand in front of the customers it’s built for.

About

I create brand identities, social media content and websites that match a business’s voice, mission and values, then use SEO and paid ads to put that brand in front of the customers it’s built for.

When you work with me, you get a brand that’s consistent everywhere, with a visual identity, messaging and guidelines grounded in what your business stands for. You get social content made for your target customer, from strategy and content calendars to design, captions and edited Reels. And you get visibility where your audience is already searching, with SEO, Google Ads and tracking set up so you can see what’s working.

Recent results include a 28% increase in online sales for a Miami fashion boutique within four months of a store rebuild and search-led product copy, a six-week launch funnel that sold 93% of available seats, and a pre-launch waitlist for a beauty brand grown from zero to 80+ with no ad spend. One Google Ads and SEO engagement turned into an ongoing monthly retainer.

I work with small businesses and founders in beauty, wellness, fashion, hospitality and community organizations, and I especially love partnering with women founders. Every project starts with your audience: who they are, what they need to hear and where to reach them.

  • Joined October 2026

Languages

  • EnglishFluent
  • JapaneseIntermediate

Industry experience

  • Financial Services
  • Non-Profit Organization
  • Retail
  • Media & Entertainment
  • Travel & Hospitality
  • Professional Services

Projects · 12

The brief Compassion Collective needed two email programs: a campaign to sell its Winter Solstice Supper, and a welcome flow for every new subscriber. The work A six-week funnel and email campaign for the supper, and a welcome flow introducing Esther, the community and the self-compassion guide subscribers signed up for. Both stay close to the brand: the wordmark and tagline up top, one photograph, a warm greeting and a single clear next step. The result The Winter Solstice Supper sold 14 of its 15 seats.

  • Content Strategist
  • Digital Marketer
  • Social Media Manager

The brief 78-Clean's team needed to see a whole month of content before a single post went live. The work A content plan setting out what the content needs to do, how the month is built across five content pillars and weekly themes, the calendar post by post, how captions, hashtags and design work, and what the team needed to provide. The result Page one does most of the work: 24 posts, 16 for Instagram and 8 for LinkedIn, each written for the audience that platform actually reaches.

  • Content Strategist
  • Social Media Manager

The brief Beyond Burnout is a free guide for leaders who want to build cultures of care without sacrificing ambition or impact. It needed to lead naturally into Esther Boykin's work with organizations. The work The full funnel: the guide itself, the Instagram posts that point to it, and the deck organizations receive when they want to go further. The posts open on a line a tired leader recognizes, like "Bubble baths don't fix burnout. And apps don't fix broken cultures," then close on one clear ask. The result The guide and the deck share the same cream, oxblood and gold, so the path from post to consultation feels like one conversation.

  • Brand Strategist
  • Content Strategist
  • Digital Marketer

The brief Email campaigns for Da Bohemian Bazaar that feel as considered as the boutique itself. The work Klaviyo campaigns built like pages from a lookbook: one collection or one piece, styled photography, a handwritten script headline and a short note on why customers love it, from the Lena Eyelet Dress anniversary offer to the email announcing the store's new website. The result The campaigns ran alongside the Shopify redesign, so the inbox and the site feel like the same boutique.

  • Brand Strategist
  • Digital Marketer

The brief An Instagram presence for MJ's Mane that teaches before it sells. The work Some posts are practical, like wash-day habits that protect relaxed hair, or why relaxing every four weeks is a myth. Others celebrate the women whose hair shaped how so many Black women see their own, from Diana Ross to the icons of the 90s. The result A recognizable system: two blues, a soft grain, a serif paired with typewriter type, and the same sign-off on every post. Safe. Simple. Salon-worthy.

  • Brand Strategist
  • Content Strategist
  • Social Media Manager

The brief Compassion Collective hosts retreats, suppers and salons for Black women professionals. The old homepage asked visitors to read everything at once, the opposite of what someone looking for rest needs. The work A full site audit, then a calmer homepage wireframed and rebuilt in Squarespace: more space, fewer competing calls to action, and a clear path from the brand's story to its offerings, closing on testimonials and the newsletter. The result A homepage that gives visitors room to breathe and one clear path to follow. The wireframe comes first, then the live pages.

  • Brand Strategist
  • Digital Marketer

The brief An invitation film for Orchard Immersion, an experience by The NOW Center for Wellness, made to a luxury brand brief of 45 to 60 seconds. The work A 59-second film that moves slowly on purpose: a forest path, firelight, a wax seal pressed onto the invitation, then the table set and waiting. The result The type stays small and the pacing unhurried, so the images carry the mood.

  • Brand Strategist
  • Content Strategist

The brief The Practice of Devotion was an evening salon in Northeast DC on building a life that holds you. It needed a campaign with one clear idea. The work The campaign rests on one line: Discipline runs out. Devotion doesn't. Two carousels make the case, and a set of story posts carries the same voice into a second offer, Beyond Self-Care, Compassion Collective's free guide on rest for Black and Brown women. The result One voice across two offers: script for the headlines, a quiet serif for everything else, and dark florals that feel like evening.

  • Brand Strategist
  • Social Media Manager

The brief MJ's Mane needed a website before the product existed, with two jobs: explain why the brand needs to exist, and grow a waitlist. The work The site leads with the promise, Relax, Sis., and with the problem: Black women make up over 70 percent of the relaxer market, yet the industry has barely innovated for them. Small community moments kept people close before launch, including Crown Circle, an open conversation in Japan for Black women about their hair stories, and a survey giveaway that fed straight back into product development. The result The waitlist grew from zero to over 80 people with no ad spend.

  • Brand Strategist
  • Content Strategist
  • Digital Marketer

The brief Tampa Bay's homeownership rate sits at 50.3 percent, nearly 15 points below the national average of 65.2. Fresh Community Development created the Financial Forward Experience, a free afternoon on homeownership, real estate investing and starting a business, and needed a room full of people on June 14. The work A 20-slide Instagram run that moves from a community survey to the local numbers, the basics of investing and the RSVP. Each data slide leads with one figure, explains it in plain language and cites its source. The result A campaign built to earn trust before asking anyone to show up, so the RSVP lands as the natural next step.

  • Content Strategist
  • Digital Marketer
  • Social Media Manager

The brief Bare Boo makes Mist My Skin, a hypochlorous acid facial mist. The brand needed educational content for a month-long calendar running at two posts a day. The work Posts covering why skin gets irritated after a workout, how to fix it, how stress shows up on skin, and where the mist fits. Black-and-white skin close-ups, a tall serif against handwritten script and soft neutrals keep a post about pH balance and bacteria feeling like beauty, not a lecture. The result Science-led content that still reads as a beauty brand. The post-workout topic also became an SEO blog post for the brand.

  • Content Strategist
  • SEO Expert
  • Social Media Manager

The brief Da Bohemian Bazaar is a multi-location fashion boutique in Miami. Its online store didn't look like the brand, and its products weren't being found in search. The work The generic theme was replaced with one palette, one script and an editorial grid. Product descriptions were rewritten around the words shoppers actually search, using Google Trends and Keyword Planner. Behind the scenes, Shopify, Square and inventory were connected, and Google Ads was set up with Tag Manager so results could be tracked. The result Sales rose 28 percent within four months of the new product descriptions.

  • Brand Strategist
  • Digital Marketer
  • SEO Expert

Work experience· 4 roles

Travel Operations Coordinator · Gaia JourneysMar 2026 – Present · 9 mos

Coordinated end-to-end trip logistics for 9 client trips, booking hotels, restaurants, guides, and private transfers by phone and email in English and Japanese. Planned itineraries for groups of 2 to 17 guests across up to 6 cities and 18 days using master trackers for bookings, transport, and accounting. Researched and priced experiences across premium, marketplace, and direct vendors and audited advisor documents to resolve discrepancies before client delivery.

Production Coordinator · Imago MachinaSep 2024 – Present · 2 yrs 3 mos

Coordinated Tokyo logistics for international TV and branded content productions with crews of up to 60, for clients including Chase Sapphire, Xbox, Square Enix, Toyota and BLACKPINK. Manages production budgets and vendor accounts end to end.

Business Development & Marketing Consultant · BD ConsultingSep 2023 – Present · 3 yrs 3 mos

Delivered 21 projects across social content, campaigns, websites and email for brands in fashion, wellness, beauty and community development. Highlights: a month of Instagram and LinkedIn content for 78-Clean; a Shopify redesign and product copy for a Miami boutique that lifted sales 28 percent in four months; a six-week email funnel that sold 14 of 15 seats; audience research, messaging and social campaign plans; brand voice and visual guidelines.

External Auditor · PricewaterhouseCoopers (PwC)Jun 2023 – Apr 2024 · 11 mos

Education

Bachelor of Science in Accounting · Boston University, Questrom School of Business2024 – 2026
Exchange Program, School of Business Administration · Seoul National University2023

Certifications and awards

Enrolled Agent exam (SEE) Part 1 - passed2026

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