Instagram Brand System for a Haircare Brand

The brief
An Instagram presence for MJ’s Mane that teaches before it sells.

The work
Some posts are practical, like wash-day habits that protect relaxed hair, or why relaxing every four weeks is a myth. Others celebrate the women whose hair shaped how so many Black women see their own, from Diana Ross to the icons of the 90s.

The result
A recognizable system: two blues, a soft grain, a serif paired with typewriter type, and the same sign-off on every post. Safe. Simple. Salon-worthy.