Email Funnel That Sold 93% of Seats

The brief
Compassion Collective needed two email programs: a campaign to sell its Winter Solstice Supper, and a welcome flow for every new subscriber.

The work
A six-week funnel and email campaign for the supper, and a welcome flow introducing Esther, the community and the self-compassion guide subscribers signed up for. Both stay close to the brand: the wordmark and tagline up top, one photograph, a warm greeting and a single clear next step.

The result
The Winter Solstice Supper sold 14 of its 15 seats.