Instagram Campaign for a Community Finance Event

The brief
Tampa Bay’s homeownership rate sits at 50.3 percent, nearly 15 points below the national average of 65.2. Fresh Community Development created the Financial Forward Experience, a free afternoon on homeownership, real estate investing and starting a business, and needed a room full of people on June 14.

The work
A 20-slide Instagram run that moves from a community survey to the local numbers, the basics of investing and the RSVP. Each data slide leads with one figure, explains it in plain language and cites its source.

The result
A campaign built to earn trust before asking anyone to show up, so the RSVP lands as the natural next step.