Skincare Education Campaign for a DTC Beauty Brand

The brief
Bare Boo makes Mist My Skin, a hypochlorous acid facial mist. The brand needed educational content for a month-long calendar running at two posts a day.

The work
Posts covering why skin gets irritated after a workout, how to fix it, how stress shows up on skin, and where the mist fits. Black-and-white skin close-ups, a tall serif against handwritten script and soft neutrals keep a post about pH balance and bacteria feeling like beauty, not a lecture.

The result
Science-led content that still reads as a beauty brand. The post-workout topic also became an SEO blog post for the brand.