Carousel Campaign for an Evening Salon

The brief
The Practice of Devotion was an evening salon in Northeast DC on building a life that holds you. It needed a campaign with one clear idea.

The work
The campaign rests on one line: Discipline runs out. Devotion doesn’t. Two carousels make the case, and a set of story posts carries the same voice into a second offer, Beyond Self-Care, Compassion Collective’s free guide on rest for Black and Brown women.

The result
One voice across two offers: script for the headlines, a quiet serif for everything else, and dark florals that feel like evening.