Social Media Content Plan for a Cleaning Company

The brief
78-Clean’s team needed to see a whole month of content before a single post went live.

The work
A content plan setting out what the content needs to do, how the month is built across five content pillars and weekly themes, the calendar post by post, how captions, hashtags and design work, and what the team needed to provide.

The result
Page one does most of the work: 24 posts, 16 for Instagram and 8 for LinkedIn, each written for the audience that platform actually reaches.