Lead Magnet Funnel for a Leadership Consultant

The brief
Beyond Burnout is a free guide for leaders who want to build cultures of care without sacrificing ambition or impact. It needed to lead naturally into Esther Boykin’s work with organizations.

The work
The full funnel: the guide itself, the Instagram posts that point to it, and the deck organizations receive when they want to go further. The posts open on a line a tired leader recognizes, like “Bubble baths don’t fix burnout. And apps don’t fix broken cultures,” then close on one clear ask.

The result
The guide and the deck share the same cream, oxblood and gold, so the path from post to consultation feels like one conversation.