Klaviyo Email Campaigns for a Fashion Boutique

The brief
Email campaigns for Da Bohemian Bazaar that feel as considered as the boutique itself.

The work
Klaviyo campaigns built like pages from a lookbook: one collection or one piece, styled photography, a handwritten script headline and a short note on why customers love it, from the Lena Eyelet Dress anniversary offer to the email announcing the store’s new website.

The result
The campaigns ran alongside the Shopify redesign, so the inbox and the site feel like the same boutique.