User Generated Content Associate at Wayfair

Conducted user testing and surveys to gauge effectiveness of product review emails; collaborated with UX research to improve review email capture rates from under 8% to over 10%; partnered with customer communications to implement copy changes and enhance engagement/click-through rates; automated the external outreach system with an AI-powered chat bot to answer supplier questions about product reviews, reducing time spent by in-house team by 90%; led Wayfair Verified review audits, identifying and removing about 3.4% errors in high-priority reviews to improve quality and relevance.

Lead UX / UI Designer at JOIN LU

Led a cross-functional 4-person team in redesigning a comprehensive website for a startup; collaborated with stakeholders to align project goals with business objectives; conducted user interviews, surveys, and usability testing; identified pain points and implemented meaningful changes to JOIN LU's digital presence.

Design Editor at SHEI Magazine

Managed a design team of 10+ designers; provided feedback and edited 2-3 spreads per month per designer; coordinated photo shoots and feature articles; ensured creative freedom to style content; designed layouts for monthly digital and biannual print issues using Adobe Creative Suite (InDesign, Photoshop, Illustrator) including front/back covers and contents; collaborated with the Executive Board and printing partners to ensure timely release.