Social Media & Brand Marketing Manager | Content Strategy, Community, & Growth I’m a Social Media and Brand Marketing Manager with 7+ years of experience supporting consumer, wellness, lifestyle, and service-based brands. I specialize in running social media as an operational function—owning content calendars, publishing workflows, community engagement, influencer coordination, and performance reporting across Instagram, TikTok, LinkedIn, and emerging platforms. My work sits at the intersection of strategy and execution. I’ve led social programs for both agencies and in-house teams, partnered closely with creatives and founders, and supported brands in regulated and high-growth environments where accuracy, consistency, and brand voice matter. I’m highly organized, detail-oriented, and known for turning complex content pipelines into systems that actually work. Available for contract and project-based roles focused on social media management, influencer operations, content coordination, and brand engagement.…

Emma Place

PRO

Social Media & Brand Marketing Manager | Content Strategy, Community, & Growth I’m a Social Media and Brand Marketing Manager with 7+ years of experience supporting consumer, wellness, lifestyle, and service-based brands. I specialize in running social media as an operational function—owning content calendars, publishing workflows, community engagement, influencer coordination, and performance reporting across Instagram, TikTok, LinkedIn, and emerging platforms. My work sits at the intersection of strategy and execution. I’ve led social programs for both agencies and in-house teams, partnered closely with creatives and founders, and supported brands in regulated and high-growth environments where accuracy, consistency, and brand voice matter. I’m highly organized, detail-oriented, and known for turning complex content pipelines into systems that actually work. Available for contract and project-based roles focused on social media management, influencer operations, content coordination, and brand engagement.…

Available to hire

Social Media & Brand Marketing Manager | Content Strategy, Community, & Growth

I’m a Social Media and Brand Marketing Manager with 7+ years of experience supporting consumer, wellness, lifestyle, and service-based brands. I specialize in running social media as an operational function—owning content calendars, publishing workflows, community engagement, influencer coordination, and performance reporting across Instagram, TikTok, LinkedIn, and emerging platforms.

My work sits at the intersection of strategy and execution. I’ve led social programs for both agencies and in-house teams, partnered closely with creatives and founders, and supported brands in regulated and high-growth environments where accuracy, consistency, and brand voice matter. I’m highly organized, detail-oriented, and known for turning complex content pipelines into systems that actually work.

Available for contract and project-based roles focused on social media management, influencer operations, content coordination, and brand engagement.

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Language

English
Fluent

Work Experience

Social Media Manager & Marketing Strategist at Laurie Maddalena
May 1, 2025 - November 19, 2025
Lead high-level LinkedIn and Instagram strategy, content planning, copywriting, editorial calendars, and cross-functional execution; built two lead-generation funnels; drafted press releases and email assets; managed cross-functional campaign assets and CMS updates for brand consistency.
Social Media Strategist at AMD Creative
August 1, 2024 - November 19, 2025
Lead social media and communications strategy for 8+ clients; drove visibility growth with impressions up to 80% MoM; liaised with creative, PR, analytics, and design teams; developed marketing collateral; implemented trend-aligned content and short-form video strategies; delivered monthly KPI reporting.
Social Media & Marketing Strategist at Her Content Co.
June 1, 2025 - June 1, 2025
Led strategic content planning and communications across 3+ thought leaders; grew account visibility up to 70% in impressions; developed long-form and short-form social copy; managed content calendars; produced data-driven reporting and audience insights.
Marketing Manager at Dream Dinners
January 1, 2024 - January 1, 2024
Engineered high-impact social media strategy; integrated 40+ independent franchise accounts into a unified corporate Meta ecosystem; orchestrated data-driven cross-platform campaigns and audience segmentation; reallocating paid media budgets to maximize ROAS.
Marketing Manager at Wedding Angels Bridal Boutique
July 1, 2022 - November 19, 2025
Drove targeted marketing campaigns for the opening of a new Portland boutique; built internal systems for social media operations; follower growth of 6,000+ and engagement gains; drove over $1M in annual gown sales; currently directing external communications and trunk show promotions across two regional markets.
CEO at Esse & Company
October 31, 2021 - November 18, 2025
Provide end-to-end white-labeled marketing support for agencies and manage 1:1 brand clients; develop brand strategy frameworks, tone of voice, messaging, content pillars, visual direction, and audience positioning; oversee email marketing, content creation, influencer partnerships, and KPI reporting.
Social Media & Marketing Strategist at Her Content Co.
May 1, 2024 - June 1, 2025
Lead strategic content planning, communications direction, and optimization across 3+ thought leaders and entrepreneur accounts, ensuring aligned storytelling and brand messaging across Instagram, TikTok, and LinkedIn. Drove multi-account visibility with impressions up to 70% growth; developed long-form and short-form copy, narrative frameworks, and brand messaging that boosted engagement up to 700%. Managed content calendars, email marketing, reporting, and client communications; produced data-driven reporting to identify performance themes and refine hooks, storytelling, and cadence.
Marketing Manager at Dream Dinners
October 1, 2023 - January 1, 2024
Engineered and executed a high-impact social media strategy driving a 386% surge in digital engagement and conversions. Spearheaded the integration of 40+ independent franchise accounts into a unified corporate Meta ecosystem, enhancing brand consistency and platform efficiency. Orchestrated data-driven cross-platform campaigns with advanced audience segmentation and reallocated paid media budgets in real time to maximize ROAS across regions.

Education

Bachelor of Business Administration at Belmont University
August 15, 2014 - May 5, 2018
Bachelor of Science at Belmont University
August 15, 2014 - May 5, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Travel & Hospitality, Other, Education, Financial Services, Real Estate & Construction, Software & Internet, Non-Profit Organization, Wholesale & Distribution, Life Sciences, Healthcare
    paper Emma Place 2026 Marketing Portfolio

    Link: https://www.twine.net/signin

    This portfolio showcases my work as a senior social media and marketing strategist, focused on building thoughtful, scalable systems that connect brand storytelling to real business outcomes. My experience spans agency and in-house environments, supporting brands across wellness, retail, hospitality, food & beverage, personal brands, and service-based industries.

    The work highlighted here reflects my end-to-end approach: strategy, execution, analytics, and iteration. From managing organic and paid social ecosystems to influencer partnerships, launches, and content operations, I specialize in turning complex marketing needs into clear, organized, high-performing programs. This portfolio is intended to provide a practical view of how I think, how I work, and the results I deliver.