Emma Portier

Managed and developed a portfolio of 9 agency clients, acting as the main point of contact between business, trading and technical teams. Contributed to media strategy recommendations and performance-driven campaign planning. Coordinated campaign execution with trading teams, ensuring performance monitoring, continuous optimization and KPI improvement. Supported decision-making through data-driven reporting and performance analysis, maximizing ROI across campaigns. Participated in discussions around process improvements and operational efficiency in campaign delivery.

Led the Insights function for French and Italian markets, supporting campaign performance optimization through advanced data analysis. Worked closely with product, engineering and commercial teams to translate insights into actionable improvements across tools, methodologies and workflows. Designed and implemented new performance evaluation frameworks combining predictive analysis and advanced data segmentation. Contributed to internal product and methodology evolution by identifying recurring performance issues and optimization opportunities. Presented KPIs and insights to internal stakeholders and clients, facilitating datainformed decision-making. Trained and supported analysts, contributing to team upskilling on analytics tools and insight communication.

Analyzed and optimized advertising algorithms to ensure relevance and performance of Google Ads across English and French markets. Reviewed and validated advertising content (text, display and video) based on performance and user engagement criteria. Analyzed advertising market trends and user behavior to recommend strategic adjustments in targeting and automated bidding strategies. Improved reporting and evaluation processes, reducing analysis time and increasing execution efficiency of recommendations.