Punjab Information Technology Board (PITB) — Content Marketing & Advertising Trainer

As a Content Marketing & Advertising Trainer under the Chief Minister’s e-Rozgaar Training Program, I empower graduates with in-demand digital marketing skills to build successful online careers. Through hands-on training and mentorship, I help participants master content creation, digital advertising, and e-commerce strategies to generate sustainable income and thrive in the digital economy.

Key Responsibilities & Achievements
• Designed and delivered training on Content Writing, Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Social Media Management, Audience Research, E-Commerce (Shopify, Wix, and WooCommerce), Blogging, YouTube Marketing, Marketing Funnels, Email Marketing and Automation, Marketing Consulting, Market Research, Copywriting, Content Strategy, Editing, Marketing Strategy, Brand Marketing, Content Marketing, Ads Setup and Management, Google and YouTube Ads, Facebook and Instagram Ads, Growth Marketing, Product Marketing, Blogging, Technical writing, Real Estate Marketing, Typing, Virtual Assistance, Mobile Marketing, enabling 5,000 graduates to launch freelance careers or start their businesses.
• Coordination with core team and training managers.
• Support in screening of participants relevant to the training program.
• Interview participants for the training and make selection.
• Delivered the training timely and effectively.
• Designed and set up a monitoring and follow-up mechanism to ensure trainees access online work opportunities after graduation.
• Monitor the progress of the trainees and provide effective feedback
• Developed a detailed presentation in the form of a report to be sent to the Management Team every 3 months.

Through my role, I’m passionate about bridging the gap between education and real-world application, ensuring my trainees are equipped to succeed in today’s competitive online landscape.