As a Search Engine Optimization Specialist, I spearheaded SEO strategies to drive organic growth, improve search engine rankings, and enhance online visibility for clients. By leveraging advanced analytics, technical expertise, and data-driven insights, I delivered measurable results that aligned with business objectives and outperformed competitors.

Key Responsibilities & Achievements
• Conducted in-depth website audits and competitor analysis using tools like SEMrush, Moz Pro and Ahrefs, identifying opportunities for optimization and growth.
• Performed technical SEO audits, resolving issues such as crawl errors, site speed, and mobile responsiveness, resulting in a 150% increase in organic traffic.
• Executed on-page optimization strategies, including keyword research, meta tag optimization, and content enhancement, improving search rankings and user engagement.
• Built and optimized backlink profiles through strategic link-building campaigns, increasing domain authority and search engine credibility.
• Collaborated with content teams to develop SEO-friendly content, driving a 40% increase in keyword rankings and organic traffic.
• Reduced bounce rates from 45% to 4% by improving content relevance and optimizing page load times.
• Managed and optimized Google Ads campaigns, integrating paid search efforts with SEO strategies to maximize overall visibility and ROI.
• Implemented local SEO strategies, boosting rankings for geo-targeted queries and increasing local traffic and conversions.
• Provided actionable insights and performance reports to stakeholders, highlighting trends, metrics, and recommendations for continuous improvement.
• Stayed updated with SEO trends and algorithm changes, adapting strategies to ensure compliance and effectiveness.
• Mentored and trained junior team members, sharing best practices and fostering a culture of growth and collaboration.

I’ve consistently delivered results that enhance visibility, and outperform competitors.

As a Digital Marketing Manager, I lead the development and execution of multi-channel marketing strategies to drive brand awareness, engagement, and lead generation. By leveraging data-driven insights and managing a high-performing team, I deliver measurable results that align with business objectives and fuel growth.

Key Responsibilities & Achievements
• Designed and implemented multi-channel marketing campaigns across search, social media, and email, achieving a 250%-300% increase in lead generation.
• Built and maintained a strong online presence for the company, significantly boosting brand awareness and customer engagement.
• Managed and mentored a team of digital marketers, ensuring the achievement of key performance indicators (KPIs) and fostering a culture of continuous improvement.
• Analyzed marketing data to identify trends, uncover growth opportunities, and implement optimization strategies that maximize ROI.
• Collaborated with cross-functional teams to develop and execute integrated marketing campaigns, ensuring alignment with overall business goals.
• Monitored and reported on digital advertising campaigns across display, digital video, paid social, and paid search, ensuring optimal performance and alignment with marketing objectives.
• Provided clients with comprehensive performance reports, working closely with Data Insights to maximize campaign value and deliver actionable insights.
• Managed digital ad spending and performance updates, ensuring efficient allocation of resources and alignment with marketing goals.

Skills & Tools
• Digital Marketing Channels: Google Ads, Facebook & Instagram Ads, LinkedIn Ads, Email Marketing
• Analytics & Reporting: Google Analytics, SEMrush, HubSpot
• Campaign Optimization: A/B testing, audience segmentation, retargeting strategies, performance optimization

Through my strategic approach and hands-on expertise, I’ve successfully driven growth, enhanced brand visibility, and delivered exceptional results.

As a Content Marketing & Advertising Trainer under the Chief Minister’s e-Rozgaar Training Program, I empower graduates with in-demand digital marketing skills to build successful online careers. Through hands-on training and mentorship, I help participants master content creation, digital advertising, and e-commerce strategies to generate sustainable income and thrive in the digital economy.

Key Responsibilities & Achievements
• Designed and delivered training on Content Writing, Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Social Media Management, Audience Research, E-Commerce (Shopify, Wix, and WooCommerce), Blogging, YouTube Marketing, Marketing Funnels, Email Marketing and Automation, Marketing Consulting, Market Research, Copywriting, Content Strategy, Editing, Marketing Strategy, Brand Marketing, Content Marketing, Ads Setup and Management, Google and YouTube Ads, Facebook and Instagram Ads, Growth Marketing, Product Marketing, Blogging, Technical writing, Real Estate Marketing, Typing, Virtual Assistance, Mobile Marketing, enabling 5,000 graduates to launch freelance careers or start their businesses.
• Coordination with core team and training managers.
• Support in screening of participants relevant to the training program.
• Interview participants for the training and make selection.
• Delivered the training timely and effectively.
• Designed and set up a monitoring and follow-up mechanism to ensure trainees access online work opportunities after graduation.
• Monitor the progress of the trainees and provide effective feedback
• Developed a detailed presentation in the form of a report to be sent to the Management Team every 3 months.

Through my role, I’m passionate about bridging the gap between education and real-world application, ensuring my trainees are equipped to succeed in today’s competitive online landscape.

At EMA Travel Group, a travel agency offering trips to top destinations including Hawaii, Rome, Paris, and more, I was responsible for driving organic traffic through strategic on-page SEO techniques. My focus was on optimizing content related to airline tickets, hotels, cruises, and customized tour packages, helping the brand gain higher search visibility and attract more qualified leads.

Key Responsibilities & Achievements:
• Conducted comprehensive on-page SEO audits for travel-related content, ensuring alignment with best practices for keyword optimization, metadata, and content structure.
• Optimized destination pages and tour package descriptions, targeting high-conversion keywords for popular travel destinations like Paris, Rome, and Cancun.
• Performed keyword research to uncover trends in the travel industry, specifically for destinations and services such as flights, hotels, and cruises.
• Enhanced internal linking to guide users to relevant travel offers and packages, improving site navigation and SEO.
• Developed SEO-optimized blog posts, landing pages, and destination guides that generated increased organic traffic and engagement.
• Monitored website performance using Google Analytics and Google Search Console, adjusting strategies based on performance metrics to improve rankings and traffic.

Tools & Platforms:
Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz Pro, Wix SEO, Surfer SEO

By implementing SEO best practices, I helped EMA Travel Group increase its online presence, improve rankings for key travel search terms, and attract more visitors to the website, leading to higher conversions for travel packages and services.

At ClothDriven, a leading women’s clothing brand, I focused on enhancing the brand’s online visibility and improving search engine rankings through targeted Shopify on-page SEO strategies. My work aimed to optimize product pages, categories, and overall site structure to increase organic traffic and drive higher conversions.

Key Responsibilities & Achievements:
• Conducted comprehensive on-page SEO audits for Shopify store, identifying areas for improvement in content, product descriptions, and metadata.
• Optimized Shopify product pages, titles, meta descriptions, and headings to ensure alignment with targeted keywords and improve search engine rankings.
• Enhanced internal linking and navigation structure for better user experience and improved crawlability by search engines.
• Utilized keyword research to optimize product and category pages, helping them rank higher for relevant search queries in the women’s clothing niche.
• Ensured product images were optimized for page load speed and SEO, improving the overall user experience and mobile responsiveness.
• Worked closely with the content team to create engaging, keyword-rich product descriptions, blog posts, and landing pages to boost organic traffic.
• Integrated structured data and rich snippets to improve product visibility in search results and drive more qualified traffic to the website.
• Regularly monitored performance through Google Analytics, Google Search Console, and other tools to track progress and refine strategies.

Tools & Platforms:
Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, Shopify SEO, Surfer SEO

By optimizing Shopify store elements and aligning them with SEO best practices, I helped ClothDriven enhance its online presence, improve search rankings, and drive more traffic to the website, contributing to overall sales growth.

At CBD Direct Solutions, I was responsible for improving website search engine performance through targeted on-page SEO strategies. My work focused on optimizing content, structure, and metadata to increase organic search visibility, drive traffic, and enhance user experience.

Key Responsibilities & Achievements:
• Conducted in-depth on-page SEO audits to identify areas for improvement, including keyword usage, content structure, and technical SEO factors.
• Optimized meta tags, headings, and internal linking structures to improve search engine rankings and drive organic traffic growth.
• Improved website performance metrics by optimizing page speed, mobile responsiveness, and user experience (UX).
• Performed detailed keyword research and implemented content optimization strategies, ensuring pages ranked highly for target keywords.
• Worked closely with content and web development teams to align SEO efforts with overall digital marketing goals.
• Utilized tools like Google Search Console and Google Analytics to monitor website performance and adjust strategies accordingly.
• Created SEO-friendly content and optimized existing pages to improve ranking and relevance in search engines.
• Increased website’s organic traffic by consistently improving keyword rankings and addressing technical SEO issues.
Tools & Platforms:
Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, Shopify SEO, Surfer SEO

By implementing effective on-page SEO strategies, I helped CBD Direct Solutions achieve improved search visibility, increased organic traffic, and better overall website performance.