Khadim Grocery Store — Digital Marketing Manager

As a Digital Marketing Manager, I lead the development and execution of multi-channel marketing strategies to drive brand awareness, engagement, and lead generation. By leveraging data-driven insights and managing a high-performing team, I deliver measurable results that align with business objectives and fuel growth.

Key Responsibilities & Achievements
• Designed and implemented multi-channel marketing campaigns across search, social media, and email, achieving a 250%-300% increase in lead generation.
• Built and maintained a strong online presence for the company, significantly boosting brand awareness and customer engagement.
• Managed and mentored a team of digital marketers, ensuring the achievement of key performance indicators (KPIs) and fostering a culture of continuous improvement.
• Analyzed marketing data to identify trends, uncover growth opportunities, and implement optimization strategies that maximize ROI.
• Collaborated with cross-functional teams to develop and execute integrated marketing campaigns, ensuring alignment with overall business goals.
• Monitored and reported on digital advertising campaigns across display, digital video, paid social, and paid search, ensuring optimal performance and alignment with marketing objectives.
• Provided clients with comprehensive performance reports, working closely with Data Insights to maximize campaign value and deliver actionable insights.
• Managed digital ad spending and performance updates, ensuring efficient allocation of resources and alignment with marketing goals.

Skills & Tools
• Digital Marketing Channels: Google Ads, Facebook & Instagram Ads, LinkedIn Ads, Email Marketing
• Analytics & Reporting: Google Analytics, SEMrush, HubSpot
• Campaign Optimization: A/B testing, audience segmentation, retargeting strategies, performance optimization

Through my strategic approach and hands-on expertise, I’ve successfully driven growth, enhanced brand visibility, and delivered exceptional results.