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I am Eva Nikova, a digital marketing expert with experience in creating and executing digital marketing strategies for diverse businesses in Europe, the US, and Bulgaria. I specialize in branding and performance marketing, managing campaigns across paid search, social media, email, and analytics to drive growth and measurable results.…

Eva Nikova

Marketing Strategist, Growth Marketer, Content Strategist, +5

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I am Eva Nikova, a digital marketing expert with experience in creating and executing digital marketing strategies for diverse businesses in Europe, the US, and Bulgaria. I specialize in branding and performance marketing, managing campaigns across paid search, social media, email, and analytics to drive growth and measurable results.…

Available to hire

I am Eva Nikova, a digital marketing expert with experience in creating and executing digital marketing strategies for diverse businesses in Europe, the US, and Bulgaria.

I specialize in branding and performance marketing, managing campaigns across paid search, social media, email, and analytics to drive growth and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Advanced

French

Beginner

Work Experience

Digital Marketing Specialist at Publicis Groupe Bulgaria

August 1, 2019 - May 20, 2021

Led paid and organic digital marketing strategies across PPC, SEO, social media, and email marketing. Managed campaigns on Google Ads, Google Shopping, and Bing Ads; analyzed ROI and optimized performance using Google Analytics 4; prepared monthly reporting and insights for stakeholders.

Digital Marketing Strategist (Freelancer) at Freelancer

May 20, 2021 - May 20, 2022

Designed and executed digital marketing strategies (paid and organic) for clients; managed PPC campaigns across Google Ads and Facebook Ads; tracked performance with Google Analytics 4; built marketing funnels and reporting to optimize ROI; produced content and campaigns across social channels.

Digital Marketing Strategist at Pexapark

May 20, 2022 - Present

Led digital marketing strategy for clients across paid and organic channels, optimized marketing funnels, and generated leads. Responsible for tracking and reporting via Google Analytics 4, with a focus on ROI and performance across multiple channels.