I'm Alvaro Arenas, a Creative Director with 20+ years of agency experience and over 12 years leading multidisciplinary creative teams. I specialize in brand systems, integrated campaigns, and visual storytelling that scale for 50+ national and international clients including Citibank, Deutsche Bank, and Morgan & Morgan. My work delivers measurable growth—30–45% conversion lifts, 40% faster production cycles, and sustained client retention. FAA Part 107 certified, I bridge strategy, design, and execution to craft cohesive brands and high-performance experiences from concept to execution.

Alvaro Enrique Arenas

I'm Alvaro Arenas, a Creative Director with 20+ years of agency experience and over 12 years leading multidisciplinary creative teams. I specialize in brand systems, integrated campaigns, and visual storytelling that scale for 50+ national and international clients including Citibank, Deutsche Bank, and Morgan & Morgan. My work delivers measurable growth—30–45% conversion lifts, 40% faster production cycles, and sustained client retention. FAA Part 107 certified, I bridge strategy, design, and execution to craft cohesive brands and high-performance experiences from concept to execution.

Available to hire

I’m Alvaro Arenas, a Creative Director with 20+ years of agency experience and over 12 years leading multidisciplinary creative teams. I specialize in brand systems, integrated campaigns, and visual storytelling that scale for 50+ national and international clients including Citibank, Deutsche Bank, and Morgan & Morgan.

My work delivers measurable growth—30–45% conversion lifts, 40% faster production cycles, and sustained client retention. FAA Part 107 certified, I bridge strategy, design, and execution to craft cohesive brands and high-performance experiences from concept to execution.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Creative/Art Director at Lincoln Digital Group
March 1, 2021 - August 1, 2022
Directed creative strategy and execution for branding, digital platforms, and advertising campaigns. Led design and UX/UI efforts for websites, landing pages, and digital experiences. Collaborated with marketing and development teams to align creative with performance goals.
Co-Founder / Creative Director at EYETECH ONE
August 1, 2022 - Present
Founded and scaled a D2C healthcare brand, leading brand strategy, FDA-compliant packaging, and e-commerce execution. Directed all creative outputs including branding, web, content, product photography, and motion assets. Collaborated with medical professionals to translate clinical insights into accessible, consumer-facing design. Achieved 45% year-over-year pipeline growth through brand positioning and conversion-focused design.
Creative Director at PMP MARKETING GROUP
January 1, 2016 - March 1, 2021
Led integrated creative campaigns for legal, healthcare, and financial clients including Morgan & Morgan. Managed a multidisciplinary team of designers, photographers, and motion artists. Oversaw brand systems, digital platforms, and performance creative for paid media. Improved campaign efficiency by 40% through streamlined workflows and creative operations.
Art Director / Senior Designer at Agencies & Independent Consulting
January 1, 2004 - January 1, 2016
Delivered brand identity, advertising, and digital work for Citibank, Deutsche Bank, and regional agencies. Led visual direction across print, digital, experiential, and motion formats. Partnered with account and strategy teams to align creative with business objectives.

Education

Industrial Design at Pontificia Universidad Javeriana
January 11, 2030 - January 31, 2026
Digital Branding & Engagement at Curtin University
January 11, 2030 - January 31, 2026
Technology Entrepreneurship: Lab to Market at HarvardX
January 11, 2030 - January 31, 2026

Qualifications

FAA Part 107 Certified Remote Pilot (Commercial Drone Operations)
January 11, 2030 - January 31, 2026

Industry Experience

Financial Services, Healthcare, Professional Services, Media & Entertainment, Retail