Available to hire
I’m Alvaro Arenas, a Creative Director with 20+ years of agency experience and over 12 years leading multidisciplinary creative teams. I specialize in brand systems, integrated campaigns, and visual storytelling that scale for 50+ national and international clients including Citibank, Deutsche Bank, and Morgan & Morgan.
My work delivers measurable growth—30–45% conversion lifts, 40% faster production cycles, and sustained client retention. FAA Part 107 certified, I bridge strategy, design, and execution to craft cohesive brands and high-performance experiences from concept to execution.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Creative/Art Director at Lincoln Digital Group
March 1, 2021 - August 1, 2022Directed creative strategy and execution for branding, digital platforms, and advertising campaigns. Led design and UX/UI efforts for websites, landing pages, and digital experiences. Collaborated with marketing and development teams to align creative with performance goals.
Co-Founder / Creative Director at EYETECH ONE
August 1, 2022 - PresentFounded and scaled a D2C healthcare brand, leading brand strategy, FDA-compliant packaging, and e-commerce execution. Directed all creative outputs including branding, web, content, product photography, and motion assets. Collaborated with medical professionals to translate clinical insights into accessible, consumer-facing design. Achieved 45% year-over-year pipeline growth through brand positioning and conversion-focused design.
Creative Director at PMP MARKETING GROUP
January 1, 2016 - March 1, 2021Led integrated creative campaigns for legal, healthcare, and financial clients including Morgan & Morgan. Managed a multidisciplinary team of designers, photographers, and motion artists. Oversaw brand systems, digital platforms, and performance creative for paid media. Improved campaign efficiency by 40% through streamlined workflows and creative operations.
Art Director / Senior Designer at Agencies & Independent Consulting
January 1, 2004 - January 1, 2016Delivered brand identity, advertising, and digital work for Citibank, Deutsche Bank, and regional agencies. Led visual direction across print, digital, experiential, and motion formats. Partnered with account and strategy teams to align creative with business objectives.
Education
Industrial Design at Pontificia Universidad Javeriana
January 11, 2030 - January 31, 2026Digital Branding & Engagement at Curtin University
January 11, 2030 - January 31, 2026Technology Entrepreneurship: Lab to Market at HarvardX
January 11, 2030 - January 31, 2026Qualifications
FAA Part 107 Certified Remote Pilot (Commercial Drone Operations)
January 11, 2030 - January 31, 2026Industry Experience
Financial Services, Healthcare, Professional Services, Media & Entertainment, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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