Eslam Gaber

Led paid media for mega brands like New Balance EMEA and ASUS EMEA. Conducted structural audits using Hagakure and Searchmentation structures and ran SA360 bidding strategy tests, boosting overall account performance by 30%. Managed 150+ new campaigns from planning to reporting with Airtable and Salesforce, contributing to a 50% increase in client retention. Implemented custom reporting in Google, Facebook, and Analytics; used Smartly.io to automate cross-channel ad creation and budgets, increasing ROAS by 20% and reducing manual workload and errors by half, while delivering real-time performance insights.

Developed and executed online advertising strategies for retail/e-commerce in the Gulf market; optimized budget allocation, placements, campaign types and ad formats. Improved communication and project turnaround times by 25% through structured weekly syncs and Trello. Drove revenue up 25% and ROAS up 26% QoQ via advanced optimization, including A/B tests, bidding adjustments, and refined targeting.

Increased conversion rates by 20% through A/B testing on ad copies and landing pages. Automated routine tasks with Google Ads Editor and scripts, cutting campaign setup time by 30%. Used Google Analytics and Moz Pro to analyze funnel gaps and optimize site and ads, boosting online sales by 15% over 6 months.