Chloe Le

Planned, produced, shot, and edited short-form live-service content for Instagram and TikTok in a fast-paced environment. Independently grew Instagram Reels to 500K+ views, drove 200K+ monthly profile impressions, and achieved 5,000+ monthly interactions within one year. Launched and scaled TikTok from zero to 1,250+ followers, reaching 16.5K+ likes and 300K+ views, while developing and testing short-form content formats. Contributed alongside Chef Joshy Jin’s accounts, coordinating content planning, influencer/creator collaborations, and multi-platform editing that generated 10M+ combined views and 20% follower growth across TikTok and YouTube.

Owned the full social media marketing function for an independent e-commerce brand, independently managing content strategy, campaign planning, brand identity, and community engagement. Designed consistent visual assets across digital channels including social graphics, video edits, and EDM campaigns. Co-ordinated an interactive enamel pins crowdfunding campaign, raising $9,000+ from 100+ backers and exceeding the initial target by 18x. Delivered sustainable audience growth and engagement through data-informed content scheduling, community interaction, and trend-reactive content strategy.

Managed the brand’s Instagram with a focus on educational content and developed platform-native creatives that combined humour and information to drive follower engagement among a younger audience. Appeared on-screen as in-house talent and collaborated cross-functionally to produce TikTok content, achieving multiple viral videos with 100K+ views, increasing follower count, and raising engagement rates during the internship. Conceptualised and created marketing collateral (graphics and video) for Facebook, Instagram, and TikTok campaigns and supported account management and community engagement.