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I’ve been on social media since before most brands knew what to do with it. My work spans B2B, B2C and B2G, building platforms, shifting brand perception at scale, and creating creator/influencer and employee advocacy programs that generate real, measurable value. I’m comfortable in front of the camera and behind it—combining creative instinct with rigorous data reading. Over ten years, I’ve led end-to-end social strategy, content programming and performance reporting—from channel planning and brand voice to stakeholder management and cross-functional ways of working. I care about building work that connects with real people rather than simply talking at them.…I’ve been on social media since before most brands knew what to do with it. My work spans B2B, B2C and B2G, building platforms, shifting brand perception at scale, and creating creator/influencer and employee advocacy programs that generate real, measurable value. I’m comfortable in front of the camera and behind it—combining creative instinct with rigorous data reading. Over ten years, I’ve led end-to-end social strategy, content programming and performance reporting—from channel planning and brand voice to stakeholder management and cross-functional ways of working. I care about building work that connects with real people rather than simply talking at them.

Erica Perazza

Social Media Manager, Community Manager, Brand Strategist, +2

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I’ve been on social media since before most brands knew what to do with it. My work spans B2B, B2C and B2G, building platforms, shifting brand perception at scale, and creating creator/influencer and employee advocacy programs that generate real, measurable value. I’m comfortable in front of the camera and behind it—combining creative instinct with rigorous data reading. Over ten years, I’ve led end-to-end social strategy, content programming and performance reporting—from channel planning and brand voice to stakeholder management and cross-functional ways of working. I care about building work that connects with real people rather than simply talking at them.…I’ve been on social media since before most brands knew what to do with it. My work spans B2B, B2C and B2G, building platforms, shifting brand perception at scale, and creating creator/influencer and employee advocacy programs that generate real, measurable value. I’m comfortable in front of the camera and behind it—combining creative instinct with rigorous data reading. Over ten years, I’ve led end-to-end social strategy, content programming and performance reporting—from channel planning and brand voice to stakeholder management and cross-functional ways of working. I care about building work that connects with real people rather than simply talking at them.

Available to hire

I’ve been on social media since before most brands knew what to do with it. My work spans B2B, B2C and B2G, building platforms, shifting brand perception at scale, and creating creator/influencer and employee advocacy programs that generate real, measurable value. I’m comfortable in front of the camera and behind it—combining creative instinct with rigorous data reading.

Over ten years, I’ve led end-to-end social strategy, content programming and performance reporting—from channel planning and brand voice to stakeholder management and cross-functional ways of working. I care about building work that connects with real people rather than simply talking at them.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Social Media Lead (UK) at Biffa

January 1, 2022 - Present

Led Biffa’s end-to-end social media strategy across channels, including channel planning, content calendar, brand voice and performance benchmarking. Built and scaled an employee advocacy program from zero to 200 active contributors, producing earned media value across three years. Designed and delivered department-tailored social masterclasses, coaching employees from social 101 through LinkedIn and personal brand development (including senior leadership levels). Founded and launched Biffa’s TikTok channel from scratch, developing content identity, style and consistency. Co-created social brand identity and oversaw social video direction and script guidance to ensure consistent voice and visual style. Managed cross-functional ways of working across Brand, PR, Public Affairs, Sustainability, Internal Comms, Customer Marketing and Sales; led government and public-sector partnership content. Tracked social performance metrics (impressions, engagement, sentiment, earned media value, s

Social Media & Influencer Marketing Manager (Freelance) at Freelance, London

January 1, 2020 - January 1, 2020

Freelance social media and influencer marketing work (details not specified in resume).

Social Media Manager at Energy-tech and commodities trading company (name not stated)

January 1, 2020 - January 1, 2022

Prepared for an IPO at time of hire by building social strategy from scratch, including brand voice, tone-of-voice guidelines, content pillars and buyer persona development. Positioned the business as an industry thought leader and employer of choice via a comprehensive marketing and content strategy. Launched the company’s TikTok channel for employer branding and talent attraction, including behind-the-scenes, culture and thought leadership content. Built and launched an internal ambassador program to activate employee voices and extend organic reach. Positioned the CEO as a credible LinkedIn thought leader through tailored content strategy and personal brand coaching, aligning social messaging with business objectives including ESG, talent acquisition and investor relations.

Social Media Manager at Potentially

January 1, 2019 - January 1, 2020

Developed and implemented social strategies from a standing start to grow brand awareness, follower count, reach and impressions. Launched Potentially’s Instagram channel and created original visual content. Worked closely with the CEO and stakeholders to develop social strategies aligned to investor attraction and business objectives.

Global Senior Social Media & Community Manager at Dext (name inferred from resume content)

January 1, 2019 - January 1, 2020

Delivered strong follower growth and engagement lift across markets (UK, US, Canada, Australia, France, South Africa). Led a full social rebrand and successfully transitioned from Receipt Bank to Dext across all markets while protecting sentiment (sentiment up significantly). Managed Orange Select, Dext’s global community of accountants/bookkeepers, growing membership through hands-on community management and programming. Worked cross-functionally daily with Paid Social, Customer Service and the C-suite to align organic content with paid strategy and executive priorities. Built and led end-to-end influencer marketing strategy: campaign ideation, global influencer/agency recruitment and management, briefing, delivery and payments. Ran content across TikTok, Instagram, Facebook, Twitter and LinkedIn simultaneously and coordinated regional campaigns via an external agency in Quebec. Produced social intelligence reports for senior leadership with data-led recommendations. Co-hosted a hig

Social Content Creator (Freelance) at Freelance, London

January 1, 2017 - December 31, 2019

Freelance social content creation work (details not specified in resume).

Video Reporter & Producer at VISIBS (São Paulo)

January 1, 2013 - January 1, 2014

Worked as a video reporter and producer (details not specified in resume).

Travel Copywriter at ST B Student Travel Bureau (São Paulo)

January 1, 2010 - January 1, 2012

Travel copywriting role (details not specified in resume).

Founder & Editor-in-Chief at Pandora (São Paulo)

January 1, 2009 - January 1, 2015

Founder and Editor-in-Chief for Pandora (details not specified in resume).