Available to hire
I am a strategic marketing and media leader with a track record of driving omnichannel campaigns, performance marketing initiatives, and brand growth across the U.S. and Central America. I excel at turning data into actionable insights, aligning cross-functional teams, and delivering measurable business results.
I thrive in fast-paced environments where creativity meets analytics, building brands, optimizing budgets, and partnering with agencies, sales teams, and executives to unlock sustained growth.
Skills
Experience Level
Expert
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Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Director of Digital Marketing at TechChurch.io
July 1, 2020 - June 1, 2022Built and led the Marketing department from the ground up, developing integrated omnichannel marketing strategies across paid media, SEO, radio, social media, PR, events, partnerships, and brand communications. Drove 85% sales growth through performance-driven campaigns, audience targeting, strategic media investment, and cross-channel initiatives. Implemented marketing and sales workflows, reporting structures, and communication processes to improve operational alignment, lead generation, and campaign performance. Managed media budgets, campaign optimization, and ROI through analytics and data-driven decision-making. Led large-scale promotional campaigns, digital partnerships, PR initiatives, and high-impact event marketing strategies to increase visibility and audience engagement. Directed the strategy, production, and execution of a large-scale technology event in Phoenix, overseeing marketing operations, sponsorship coordination, vendor management, and sales collaboration.
Director of Marketing & Communications at Sonobi
October 1, 2022 - January 1, 2026Led omnichannel marketing strategy supporting SonobiTV, CTV advertising solutions, and audience growth initiatives across digital, media, PR, events, SEO, and sales enablement channels. Directed a content and campaign team producing 30+ weekly marketing assets with an average 1.6% CTR while managing annual marketing budgets and performance reporting initiatives. Launched and positioned a new CTV Advertising Services division, driving organic visibility growth within six months through strategic positioning, campaign optimization, and executive reporting. Led company-wide HubSpot CRM implementation, streamlining sales and marketing operations and improving team productivity by 20%. Developed integrated PR and media strategies to strengthen brand visibility, audience engagement, and industry positioning across the adtech ecosystem. Recognized twice with the Top Contributor in Excellence Award for leadership, collaboration, and organizational impact.
Creative Director & Founder at Epic Motion
August 1, 2018 - December 1, 2025Founded and led a boutique marketing and creative agency specializing in brand development, omnichannel marketing strategy, digital growth, and performance-driven campaigns for clients across hospitality, healthcare, events, adtech, professional services, and technology sectors. Directed end-to-end brand launches and growth strategies, overseeing branding, website development, SEO, paid media, email marketing, social media, content production, CRM implementation, and campaign optimization initiatives. Managed client relationships, strategic planning, campaign execution, and cross-functional creative operations, delivering scalable marketing solutions aligned with revenue, visibility, and customer acquisition goals. Developed integrated marketing campaigns across digital, social, email, PPC, PR, and multimedia channels, leveraging analytics, audience insights, and performance reporting to drive measurable business impact. Increased client sales by up to 38% within the first month of cam
Corporate E-commerce & Marketing Manager at Paramount Hospitality Management
August 1, 2019 - April 1, 2020Led digital and traditional marketing strategy across four hotel properties, overseeing omnichannel campaigns spanning email marketing, paid media, SEO, social media, content production, photography, and brand positioning initiatives. Implemented eCommerce and online reputation management strategies to strengthen competitive positioning, increase customer engagement, and drive direct revenue growth within the hospitality sector. Developed automated email marketing workflows, conversion-focused campaigns, and audience engagement strategies that increased direct bookings and improved website conversion rates by 25% month-over-month. Managed external agencies and multichannel paid campaigns across PPC, display advertising, paid social, and digital media channels, optimizing performance, ROI, and marketing investment. Collaborated cross-functionally with operations, sales, and property leadership teams to align marketing initiatives with business objectives, occupancy goals, and customer a
Education
BS: MARKETING & ADVERTISING (Magna Cum Laude) at International Academy of Design & Technology
January 11, 2030 - August 1, 2011Qualifications
Industry Experience
Travel & Hospitality, Professional Services, Media & Entertainment, Software & Internet, Other
Skills
Experience Level
Expert
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