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I’m Eliza Gerland, an international marketing leader helping ambitious brands accelerate growth across FMCG, health, travel, and tech. With 12+ years in founder-led, high-growth environments, I drive product marketing, growth marketing, automation, and customer acquisition to unlock double-digit growth and maximize lifetime value. I’m passionate about building high-performing teams, aligning cross-functional stakeholders, and delivering data-driven strategies that scale global brands. I partner with startups and mature organizations to optimize pricing, CRO, and go-to-market playbooks across multi-market ecosystems. If you’re looking for a collaborative, impact-driven marketer who blends strategic vision with hands-on execution and a human-centered approach, I’m your go-to partner for growth and brand building.…I’m Eliza Gerland, an international marketing leader helping ambitious brands accelerate growth across FMCG, health, travel, and tech. With 12+ years in founder-led, high-growth environments, I drive product marketing, growth marketing, automation, and customer acquisition to unlock double-digit growth and maximize lifetime value. I’m passionate about building high-performing teams, aligning cross-functional stakeholders, and delivering data-driven strategies that scale global brands. I partner with startups and mature organizations to optimize pricing, CRO, and go-to-market playbooks across multi-market ecosystems. If you’re looking for a collaborative, impact-driven marketer who blends strategic vision with hands-on execution and a human-centered approach, I’m your go-to partner for growth and brand building.

Eliza Gerland

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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I’m Eliza Gerland, an international marketing leader helping ambitious brands accelerate growth across FMCG, health, travel, and tech. With 12+ years in founder-led, high-growth environments, I drive product marketing, growth marketing, automation, and customer acquisition to unlock double-digit growth and maximize lifetime value. I’m passionate about building high-performing teams, aligning cross-functional stakeholders, and delivering data-driven strategies that scale global brands. I partner with startups and mature organizations to optimize pricing, CRO, and go-to-market playbooks across multi-market ecosystems. If you’re looking for a collaborative, impact-driven marketer who blends strategic vision with hands-on execution and a human-centered approach, I’m your go-to partner for growth and brand building.…I’m Eliza Gerland, an international marketing leader helping ambitious brands accelerate growth across FMCG, health, travel, and tech. With 12+ years in founder-led, high-growth environments, I drive product marketing, growth marketing, automation, and customer acquisition to unlock double-digit growth and maximize lifetime value. I’m passionate about building high-performing teams, aligning cross-functional stakeholders, and delivering data-driven strategies that scale global brands. I partner with startups and mature organizations to optimize pricing, CRO, and go-to-market playbooks across multi-market ecosystems. If you’re looking for a collaborative, impact-driven marketer who blends strategic vision with hands-on execution and a human-centered approach, I’m your go-to partner for growth and brand building.

Available to hire

I’m Eliza Gerland, an international marketing leader helping ambitious brands accelerate growth across FMCG, health, travel, and tech. With 12+ years in founder-led, high-growth environments, I drive product marketing, growth marketing, automation, and customer acquisition to unlock double-digit growth and maximize lifetime value. I’m passionate about building high-performing teams, aligning cross-functional stakeholders, and delivering data-driven strategies that scale global brands.

I partner with startups and mature organizations to optimize pricing, CRO, and go-to-market playbooks across multi-market ecosystems. If you’re looking for a collaborative, impact-driven marketer who blends strategic vision with hands-on execution and a human-centered approach, I’m your go-to partner for growth and brand building.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Fractional CXO / Consultant at Self-Employed

October 1, 2018 - Present

Independent consultant providing strategic marketing and commercial guidance to mission-driven B2C and B2B startups. Advise on growth strategy, go-to-market execution, scalable marketing operations, customer acquisition optimization, CRM, automations and product marketing initiatives.

Marketing Director at OneThousandClub (Contract)

May 1, 2025 - October 20, 2025

Led multi-channel acquisition strategies, marketing automation, and community engagement platforms across European market launches. Managed multi-channel campaigns across paid ads, email, influencer partnerships, and lifecycle marketing to drive membership growth.

Chief Marketing Officer at UFODRIVE

July 1, 2024 - October 20, 2025

Tech-enabled all-electric car rental platform with operations across Europe and US. Led marketing strategy across 40+ global locations, managing omnichannel campaigns across app, web, CRM, OOH, and paid media. Collaborated with operations & product teams on pricing strategy and CRO.

Head of Marketing & Brand at Tuune

October 1, 2022 - October 20, 2025

Women's health platform providing personalized contraception recommendations and clinical insights. Led product marketing strategy and go-to-market execution for platform launch, conducting competitive analysis and user research to optimize messaging across consumer (B2C) and clinical (B2B2C) segments. Collaborated with UX/UI and tech to launch new product features.

Head of Growth at PiperWai Natural Deodorant

October 1, 2021 - October 20, 2025

Natural deodorant brand (as seen on Shark Tank) focused on sustainable personal care. Drove D2C revenue growth through lifecycle marketing and conversion rate optimization while leading pricing and packaging strategy. Managed marketing and customer experience teams.

Consultant / Partner at Theory Marketing Partners

August 1, 2020 - October 20, 2025

Boutique brand and marketing consultancy for early-stage B2C and B2B brands. Conducted brand workshops to craft compelling positioning and frameworks, as well as naming workshops, go-to-market planning and pricing research. Guided brands through fundraising, launch and initial growth phases.

Co-founder & Chief Marketing Officer at Lilu

April 1, 2020 - October 20, 2025

Women’s health startup building technology to support new moms with breastfeeding. Co-founded company and led brand & marketing strategy for pioneering consumer hardware device. Built e-commerce website, retail sales strategy and digital marketing to drive early adoption & growth.

Marketing Manager, eCommerce & Retail at koi Scrubs

April 1, 2018 - October 20, 2025

Leading medical apparel brand with D2C eCommerce site and 1500+ B2B retail partners globally. Managed marketing department and led B2C and B2B marketing strategy including photoshoots, merchandising, promotions, print catalogs, direct mail, sales strategy and co-marketing initiatives.

Marketing Coordinator at Marine Layer Clothing

September 1, 2015 - October 20, 2025

Sustainable lifestyle apparel brand with e-commerce & national retail presence. Led digital marketing, social media and promotional strategies for e-commerce & 15 stores nationwide.