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Conversion copywriter with 30 years' hands-on direct response marketing experience. I create and refine persuasive, revenue-driving copy across email and broader marketing ecosystems—helping brands turn attention into measurable results. I’ve led and supported marketing functions from strategy through execution, including building direct response fundraising systems, developing pricing and demand models, and overseeing production of campaigns and collateral.…Conversion copywriter with 30 years' hands-on direct response marketing experience. I create and refine persuasive, revenue-driving copy across email and broader marketing ecosystems—helping brands turn attention into measurable results. I’ve led and supported marketing functions from strategy through execution, including building direct response fundraising systems, developing pricing and demand models, and overseeing production of campaigns and collateral.

ERICA CONRADIE

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Conversion copywriter with 30 years' hands-on direct response marketing experience. I create and refine persuasive, revenue-driving copy across email and broader marketing ecosystems—helping brands turn attention into measurable results. I’ve led and supported marketing functions from strategy through execution, including building direct response fundraising systems, developing pricing and demand models, and overseeing production of campaigns and collateral.…Conversion copywriter with 30 years' hands-on direct response marketing experience. I create and refine persuasive, revenue-driving copy across email and broader marketing ecosystems—helping brands turn attention into measurable results. I’ve led and supported marketing functions from strategy through execution, including building direct response fundraising systems, developing pricing and demand models, and overseeing production of campaigns and collateral.

Available to hire

Conversion copywriter with 30 years’ hands-on direct response marketing experience. I create and refine persuasive, revenue-driving copy across email and broader marketing ecosystems—helping brands turn attention into measurable results.

I’ve led and supported marketing functions from strategy through execution, including building direct response fundraising systems, developing pricing and demand models, and overseeing production of campaigns and collateral.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Beginner

Language

English

Fluent

Afrikaans

Fluent

French

Intermediate

Work Experience

Conversion Copywriter (Freelance)

January 1, 2023 - Present

Create and refine persuasive, revenue-driving copy across email and broader marketing ecosystems. Develop and apply clear conversion copy strategy, using direct-response techniques and consistent execution. Work includes turning email lists into profitable revenue channels, rewriting non-converting copy to improve conversion, and building complete marketing ecosystems for clients.

Conversion Copywriter & Copy Strategist at Freelance

January 1, 2023 - Present

Develop clear copy strategy using persuasive direct-response techniques, with consistent execution. Help clients turn email lists into profitable revenue channels, either by writing new marketing copy that converts or rewriting non-converting copy. Build complete marketing ecosystems for businesses, aligning messaging across channels (e.g., email and broader collateral) to improve conversion and performance.

Head of Marketing at Gember Distillery

January 1, 2022 - January 1, 2023

Responsible for copywriting and production of marketing and sales collateral. Negotiated features in print and digital media. Oversaw, edited, and proofread social media content. Managed production of branded clothing and giveaways and planned/organised events such as gin festivals and product launches.

Co-owner / CMO at Fat Cat Pizza

January 1, 2017 - January 1, 2021

Led marketing, copywriting, and content creation. Managed sales and maintained client liaison to support commercial growth and brand presence.

Marketing Director at Bluefox

January 1, 2016 - December 31, 2016

Managed and implemented marketing plans across various product lines. Handled media planning and liaison. Developed pricing models using cost, markup strategies, and demand forecasting. Conducted performance analysis and reporting with actionable recommendations, and managed associated marketing execution and communications.

Copywriting/Marketing/Facilitating

January 1, 2009 - January 1, 2022

Provided marketing and business support services including copywriting, copy editing, proofreading, and translation. Facilitated business modules for NMMU (Management Development Programme) and a marketing module for Durban University of Technology.

Copywriting/Marketing/Facilitating (business support services)

January 1, 2009 - January 1, 2022

Provided marketing and business support services including copywriting, copy editing, proofreading, and translation. Facilitated business modules for NMMU’s Management Development Programme and a marketing module for Durban University of Technology’s Business Studies Unit.

Direct Marketing Manager at Isonka Trust

January 1, 2004 - January 1, 2007

Built and led an in-house direct response marketing and fundraising function across four countries, replacing an external agency model. Delivered significant cost efficiencies while increasing return on marketing investment. Developed and executed annual revenue strategy, managed budget allocation and forecasting, and oversaw campaign implementation. Managed campaign segmentation and performance analysis, plus copywriting, copy editing, and creative overviews for print and digital.

Marketing Manager at Lifestyle Mail Order

January 1, 1999 - January 1, 2002

Planned and managed monthly catalogues and fortnightly product-specific mailings. Wrote copy for mail order catalogue and mailing packs and handled editing/proofreading. Coordinated photography for photo shoots, and managed database selection and segmentation analysis with post-campaign reporting.

Marketing Manager (Lifestyle Mail Order) at Lifestyle Mail Order

January 1, 1999 - January 1, 2002

Planned and managed monthly catalogues and fortnightly product-specific mailings. Wrote copy for mail order catalogue and mailing packs, and handled editing and proofreading. Arranged and managed photography for photo shoots. Performed database selection and segmentation analysis and conducted post-campaign analysis and reporting.

Account Manager at Ogilvy One Worldwide

January 1, 1998 - December 31, 1998

Managed campaign planning and execution, including briefing creative, production management, database selection, and media buying. Responsible for budgeting, income forecasting, and client billing.

Account Executive at Reader’s Digest Financial Services

January 1, 1995 - January 1, 1998

Managed campaigns end-to-end from creative through segmentation, production, and fulfilment. Wrote copy elements for financial services mailings and briefed freelancers as needed. Handled client liaison, budgeting, post-campaign analysis, client billing, and reporting.

Campaign Coordinator / Copywriter at HomeChoice

January 1, 1993 - January 1, 1995

Coordinated traffic and campaigns for all marketing and sales material. Briefed internal departments, liaised with the IT department on list selections, and managed research. Produced customer catalogues, promotional material, sales agent correspondence, and training manuals. Wrote customer service correspondence templates for both customers and sales agents. Proofread and translated (English–Afrikaans).

Marketing Coordinator at Old Mutual Unit Trusts

January 1, 1986 - January 1, 1991

Coordinated marketing production processes, including copy-editing and proofreading of corporate and marketing materials. Wrote reference and training manuals for Sales Managers. Created and edited an in-house magazine.