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Would you like to work with a copywriter who understands direct response marketing: where each marketing activity must earn its place and contribute to a positive ROI? I'm a conversion copywriter with 30 years' hands-on direct response marketing experience. This encompassed writing and refining copy, as well as rigorous planning, testing, measurement, and optimisation of results - campaign after campaign. I've led and supported marketing functions from strategy through execution, including building direct response marketing and fundraising systems, developing pricing and demand models, and overseeing production of campaigns and collateral.…Would you like to work with a copywriter who understands direct response marketing: where each marketing activity must earn its place and contribute to a positive ROI? I'm a conversion copywriter with 30 years' hands-on direct response marketing experience. This encompassed writing and refining copy, as well as rigorous planning, testing, measurement, and optimisation of results - campaign after campaign. I've led and supported marketing functions from strategy through execution, including building direct response marketing and fundraising systems, developing pricing and demand models, and overseeing production of campaigns and collateral.

ERICA CONRADIE

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Would you like to work with a copywriter who understands direct response marketing: where each marketing activity must earn its place and contribute to a positive ROI? I'm a conversion copywriter with 30 years' hands-on direct response marketing experience. This encompassed writing and refining copy, as well as rigorous planning, testing, measurement, and optimisation of results - campaign after campaign. I've led and supported marketing functions from strategy through execution, including building direct response marketing and fundraising systems, developing pricing and demand models, and overseeing production of campaigns and collateral.…Would you like to work with a copywriter who understands direct response marketing: where each marketing activity must earn its place and contribute to a positive ROI? I'm a conversion copywriter with 30 years' hands-on direct response marketing experience. This encompassed writing and refining copy, as well as rigorous planning, testing, measurement, and optimisation of results - campaign after campaign. I've led and supported marketing functions from strategy through execution, including building direct response marketing and fundraising systems, developing pricing and demand models, and overseeing production of campaigns and collateral.

Available to hire

Would you like to work with a copywriter who understands direct response marketing: where each marketing activity must earn its place and contribute to a positive ROI?

I’m a conversion copywriter with 30 years’ hands-on direct response marketing experience. This encompassed writing and refining copy, as well as rigorous planning, testing, measurement, and optimisation of results - campaign after campaign.

I’ve led and supported marketing functions from strategy through execution, including building direct response marketing and fundraising systems, developing pricing and demand models, and overseeing production of campaigns and collateral.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Beginner

Language

English

Fluent

Afrikaans

Fluent

French

Intermediate

Work Experience

Conversion Copywriter at Freelance

January 1, 2023 - Present

Develop clear copy strategy using persuasive direct-response techniques, with consistent execution. Help clients turn email lists into profitable revenue channels, either by writing new marketing copy that converts or rewriting non-converting copy. Build complete marketing ecosystems for businesses, aligning messaging across channels (e.g., email and broader collateral) to improve conversion and performance.

Head of Marketing at Gember Distillery

January 1, 2022 - January 1, 2023

Responsible for copywriting and production of marketing and sales collateral. Negotiated features in print and digital media. Oversaw, edited, and proofread social media content. Managed production of branded clothing and giveaways and planned/organised events such as gin festivals and product launches.

Co-owner / CMO at Fat Cat Pizza

January 1, 2017 - January 1, 2021

Led marketing, copywriting, and content creation. Managed sales and maintained client liaison to support commercial growth and brand presence.

Marketing Director at Bluefox

January 1, 2016 - December 31, 2016

Managed and implemented marketing plans across various product lines. Handled media planning and liaison. Developed pricing models using cost, markup strategies, and demand forecasting. Conducted performance analysis and reporting with actionable recommendations, and managed associated marketing execution and communications.

Copywriting/Marketing/Facilitating at Freelance & Contract

January 1, 2009 - January 1, 2022

Provided marketing and business support services including copywriting, copy editing, proofreading, and translation. Facilitated business modules for NMMU (Management Development Programme) and a marketing module for Durban University of Technology.

Direct Marketing Manager at Isonka Trust

January 1, 2004 - January 1, 2007

Built and led an in-house direct response marketing and fundraising function across four countries, replacing an external agency model. Delivered significant cost efficiencies while increasing return on marketing investment. Developed and executed annual revenue strategy, managed budget allocation and forecasting, and oversaw campaign implementation. Managed campaign segmentation and performance analysis, plus copywriting, copy editing, and creative overviews for print and digital.

Marketing Manager at Lifestyle Mail Order

January 1, 1999 - January 1, 2002

Planned and managed monthly catalogues and fortnightly product-specific mailings. Wrote copy for mail order catalogue and mailing packs and handled editing/proofreading. Coordinated photography for photo shoots, and managed database selection and segmentation analysis with post-campaign reporting.

Account Manager at Ogilvy One Worldwide

January 1, 1998 - December 31, 1998

Managed campaign planning and execution, including briefing creative, production management, database selection, and media buying. Responsible for budgeting, income forecasting, and client billing.