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I am Dr. Erica Garcia - Thomas, an educator and digital transformation strategist who specializes in interactive, problem-based learning and practical, evidence-based business practices. I connect theory to real-world outcomes in business administration and marketing across on-site, hybrid, remote, and global settings, while championing virtuous leadership and inclusive workplaces.\n\nAs a Full-Time Associate Professor at Indiana Wesleyan University and founder/leader of initiatives like the DeVoe Center for Applied Virtuous Business, I mentor students and entrepreneurs, author and present research, and collaborate with industry partners to advance applied knowledge in marketing, digital strategy, and transformation. I enjoy sharing knowledge through teaching, scholarship, and industry presentations.…I am Dr. Erica Garcia - Thomas, an educator and digital transformation strategist who specializes in interactive, problem-based learning and practical, evidence-based business practices. I connect theory to real-world outcomes in business administration and marketing across on-site, hybrid, remote, and global settings, while championing virtuous leadership and inclusive workplaces.\n\nAs a Full-Time Associate Professor at Indiana Wesleyan University and founder/leader of initiatives like the DeVoe Center for Applied Virtuous Business, I mentor students and entrepreneurs, author and present research, and collaborate with industry partners to advance applied knowledge in marketing, digital strategy, and transformation. I enjoy sharing knowledge through teaching, scholarship, and industry presentations.

Dr. Erica Garcia - Thomas

Writer, Marketing Strategist, Content Creator, +2

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I am Dr. Erica Garcia - Thomas, an educator and digital transformation strategist who specializes in interactive, problem-based learning and practical, evidence-based business practices. I connect theory to real-world outcomes in business administration and marketing across on-site, hybrid, remote, and global settings, while championing virtuous leadership and inclusive workplaces.\n\nAs a Full-Time Associate Professor at Indiana Wesleyan University and founder/leader of initiatives like the DeVoe Center for Applied Virtuous Business, I mentor students and entrepreneurs, author and present research, and collaborate with industry partners to advance applied knowledge in marketing, digital strategy, and transformation. I enjoy sharing knowledge through teaching, scholarship, and industry presentations.…I am Dr. Erica Garcia - Thomas, an educator and digital transformation strategist who specializes in interactive, problem-based learning and practical, evidence-based business practices. I connect theory to real-world outcomes in business administration and marketing across on-site, hybrid, remote, and global settings, while championing virtuous leadership and inclusive workplaces.\n\nAs a Full-Time Associate Professor at Indiana Wesleyan University and founder/leader of initiatives like the DeVoe Center for Applied Virtuous Business, I mentor students and entrepreneurs, author and present research, and collaborate with industry partners to advance applied knowledge in marketing, digital strategy, and transformation. I enjoy sharing knowledge through teaching, scholarship, and industry presentations.

Available to hire

I am Dr. Erica Garcia - Thomas, an educator and digital transformation strategist who specializes in interactive, problem-based learning and practical, evidence-based business practices. I connect theory to real-world outcomes in business administration and marketing across on-site, hybrid, remote, and global settings, while championing virtuous leadership and inclusive workplaces.\n\nAs a Full-Time Associate Professor at Indiana Wesleyan University and founder/leader of initiatives like the DeVoe Center for Applied Virtuous Business, I mentor students and entrepreneurs, author and present research, and collaborate with industry partners to advance applied knowledge in marketing, digital strategy, and transformation. I enjoy sharing knowledge through teaching, scholarship, and industry presentations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Full-Time Associate Professor of Digital Transformation & Strategy at Indiana Wesleyan University

April 1, 2025 - Present

Planning, funding, and launching the DeVoe Center for Applied Virtuous Business; teaching Entrepreneurship and related courses; curriculum development; AI integration; course mapping and project assignments; supporting scholarly publishing and research activities.

Adjunct Professor of Business at Indiana Wesleyan University - National & Global

July 1, 2024 - Present

Graduate and undergraduate instruction in Marketing Management; facilitating go-to-market simulations; coaching on supply and demand, competition, and market value.

Adjunct Professor of Business at Purdue Global

December 1, 2024 - Present

Teaching synchronous and asynchronous marketing courses; engaging in cross-institutional research and faculty communities of practice.

Adjunct Professor of Business at University of North Carolina, Charlotte

October 1, 2025 - Present

Teaching Principles of Marketing; coordinating with UNCC faculty and participating in on-site meetings as needed.

Doctoral Student Alumni Mentor Program at Indiana Wesleyan University

December 1, 2022 - Present

Coaching Doctor of Business Administration students, supporting academic success, and enhancing online program engagement and retention.

University Certification Instructor at Ziplines Education

March 1, 2020 - July 1, 2024

Strategic online instruction for professional studies with a focus on Digital Marketing Science; credentialing learners across multiple universities.

Strategic Business Consultant at Elevate 1

October 1, 2020 - Present

Evidence-based consulting; academic and applied business thought leadership; strategic planning for ventures and seven-figure companies.

Director, Strategic Marketing at National University (EdTech)

July 1, 2024 - April 30, 2025

Leaded marketing initiatives for K-12 educators and districts; cross-functional team leadership spanning marketing, sales, customer success, IT, product, research, and operations.

Head of Marketing at Just Faith

February 1, 2023 - June 30, 2024

Led organizational change to strategic practices; increased participant engagement by 80% within one year; built partnerships and stakeholder trust.

CMO/COO at Gars Electric

December 1, 2021 - June 30, 2024

Designed and implemented sales and business development strategy; scaled operations, HR, finance, data analytics, and compliance across multiple states.

Ecosystem Marketing Manager at Atlassian

January 1, 2022 - December 31, 2022

Product marketing and growth campaigns; increased app adoption and cultivated developer community engagement for Jira and Confluence.

Head of Marketing at GVNG Tech

January 1, 2021 - December 31, 2022

Integrated strategy including partner marketing and enterprise operations; drove site growth and B2B/B2C initiatives.

Marketing Strategist at SignUpGenius

August 1, 2018 - April 1, 2021

Elevated B2C product awareness; expanded enterprise offering and drove significant user and customer growth.

Communications Director at Traders Point

August 1, 2011 - March 31, 2018

Designed multi-million-dollar fundraising campaigns and stakeholder communications; built large-scale engagement and growth.

Marketing Account Manager at Bling Nation

February 1, 2011 - May 31, 2011

Account-based growth, paid advertising, product tutorials, and client relationships across the Pacific region.

Marketing Manager at Moka5

July 1, 2010 - March 31, 2011

Led B2B lead generation campaigns; managed influencer relations and contributed to data-driven ROI reporting.

Marketing Director at MonVee

December 1, 2008 - December 31, 2009

Led B2B marketing for top consultants; developed training materials and led digital PR initiatives.

Director Marketing Communications at Teamworx2

July 1, 2008 - July 1, 2010

Managed digital channels, publishing, and marketing campaigns for Fortune 500 clients and authors.

Communications Manager at Menlo Park Presbyterian Church

August 1, 2005 - July 31, 2010

Oversaw communications, operations, and outreach for a large multisite church; strengthened attendance and engagement.

Education

Doctor of Business Administration at Indiana Wesleyan University

September 1, 2019 - August 12, 2022

Master of Arts, Organizational Leadership at Indiana Wesleyan University

April 1, 2012 - October 9, 2015

Bachelor of Science, Psychology at California Polytechnic State University, San Luis Obispo

June 1, 2001 - December 1, 2005

High School Diploma at Sequoia High School

August 1, 1997 - June 1, 2001

Qualifications

CITI for IRB: Social & Behavioral Research – Basic Refresher

October 7, 2025 - October 7, 2029

CITI for IRB

January 1, 2022 - January 1, 2026

HubSpot Inbound Marketing Certification