Eric Cross

Lead social media strategy for AIA Houston and Architecture Center Houston, concepting, shooting, and editing original photo/video content to drive sustained growth across Instagram, TikTok, LinkedIn, and Facebook. Launched and scaled Architecture Center Houston’s TikTok account to 2.3K followers within six months, including producing viral videos. Manage communications and PR efforts such as press release writing, media pitching, and promotion of flagship events (Health SES, Gulf Coast Green, Galveston Sandcastle Festival, Architecture Houston Annual Gingerbread Build-Off). Support marketing operations and event execution via calendar/website management, registrations, facilities rentals, committee coordination, and on-site event support.

Spearheaded a data-driven social media strategy increasing brand awareness and engagement, resulting in 25% growth in LinkedIn followers and 15% increase in job applications within the first three months. Developed and executed targeted paid social campaigns using SEO and audience segmentation to boost job visibility and applicant conversion rates for Fortune 500 partners. Collaborated with internal teams to create industry-specific content for entry-level and executive job seekers across multiple platforms. Implemented analytics tracking and reporting to optimize content performance and refine posting strategies for higher interaction and lead generation.

Managed multi-platform social media strategies for high-profile clients and events, including National Fried Chicken Festival and Célébrez en Rosé Music & Wine Festival. Drove PR and social campaigns combining influencer partnerships, press releases, and targeted advertising to maximize event buzz and ticket sales. Led influencer marketing initiatives to boost event attendance and engagement. Orchestrated media outreach securing coverage across outlets including WBOK, Fox Channel 4, KHOU, and NOLA.com. Developed press releases, media advisories, monthly newsletters, and social graphics for New Orleans City Council members to ensure consistent messaging and increase community engagement across Instagram, Facebook, and Twitter.