BACKGROUND I have worked as acting Creative Director, Brand Developer, and Senior Packaging Designer for several companies for many years, and in many different industries. With over 20 years of experience in packaging, branding and graphic design. I've been fortunate to work on everything from grass-roots start-ups to mid-sized companies, to several well known large retail brands, in both brick and mortar and online environments including Disney, Mattel, Costco, Walmart, Home Depot and Amazon. With an extensive knowledge of both pre-press, production and printing processes, I work with vendors and manufacturers both domestically and internationally on a daily basis. I am very comfortable jumping in at any stage of a project, and am quite familiar with maintaining continuity in a company's branding guidelines, while working directly with marketing teams, other creatives, and one-on-one with CEO’s and owners. NICHE My niche is primarily retail packaging and consumer goods, and I am very skilled in creating, developing, and maintaining relationships through detailed, hands-on communication. WORK EXAMPLES Please be sure to check out a few work examples on Behance, and review the variety of clients that I’ve been fortunate to work with. I look forward to learning more about the opportunities working with Twine, and how I can assist your team. Feel free to reach out directly by email or give me a call to discuss. Thanks in advance, Eric Farr | Creative Director studio:_Phone details not available. Sign in: https://www.twine.net/signup_ email: _Email not available. Sign in: https://www.twine.net/signup_ behance: _Website not available. Sign in: https://www.twine.net/signup_

Eric Farr

BACKGROUND I have worked as acting Creative Director, Brand Developer, and Senior Packaging Designer for several companies for many years, and in many different industries. With over 20 years of experience in packaging, branding and graphic design. I've been fortunate to work on everything from grass-roots start-ups to mid-sized companies, to several well known large retail brands, in both brick and mortar and online environments including Disney, Mattel, Costco, Walmart, Home Depot and Amazon. With an extensive knowledge of both pre-press, production and printing processes, I work with vendors and manufacturers both domestically and internationally on a daily basis. I am very comfortable jumping in at any stage of a project, and am quite familiar with maintaining continuity in a company's branding guidelines, while working directly with marketing teams, other creatives, and one-on-one with CEO’s and owners. NICHE My niche is primarily retail packaging and consumer goods, and I am very skilled in creating, developing, and maintaining relationships through detailed, hands-on communication. WORK EXAMPLES Please be sure to check out a few work examples on Behance, and review the variety of clients that I’ve been fortunate to work with. I look forward to learning more about the opportunities working with Twine, and how I can assist your team. Feel free to reach out directly by email or give me a call to discuss. Thanks in advance, Eric Farr | Creative Director studio:_Phone details not available. Sign in: https://www.twine.net/signup_ email: _Email not available. Sign in: https://www.twine.net/signup_ behance: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

BACKGROUND
I have worked as acting Creative Director, Brand Developer, and Senior Packaging Designer for several companies for many years, and in many different industries. With over 20 years of experience in packaging, branding and graphic design. I’ve been fortunate to work on everything from grass-roots start-ups to mid-sized companies, to several well known large retail brands, in both brick and mortar and online environments including Disney, Mattel, Costco, Walmart, Home Depot and Amazon.

With an extensive knowledge of both pre-press, production and printing processes, I work with vendors and manufacturers both domestically and internationally on a daily basis. I am very comfortable jumping in at any stage of a project, and am quite familiar with maintaining continuity in a company’s branding guidelines, while working directly with marketing teams, other creatives, and one-on-one with CEO’s and owners.

NICHE
My niche is primarily retail packaging and consumer goods, and I am very skilled in creating, developing, and maintaining relationships through detailed, hands-on communication.

WORK EXAMPLES
Please be sure to check out a few work examples on Behance, and review the variety of clients that I’ve been fortunate to work with. I look forward to learning more about the opportunities working with Twine, and how I can assist your team. Feel free to reach out directly by email or give me a call to discuss.

Thanks in advance,

Eric Farr | Creative Director
studio:Phone details not available. Sign in: https://www.twine.net/signup
email: Email not available. Sign in: https://www.twine.net/signup
behance: Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Creative Director/Brand Manager at Boulon d’Amour
January 1, 2021 - June 5, 2024
Started the upscale brand for a woman-owned boutique to create a high-end retail coffee experience from scratch. Designed and implemented all facets of branding including logo, style guides, menus, marketing materials, signage, and storefront design. Managed brand cohesion and all assets. Developed private label packaging for drinkware, bottling, and apparel lines. Created trade show graphics, Instagrammable art, and online presence. Sourced products and vendor relationships to build a robust product line. Grew business from startup to multiple locations within two years.
Creative Director at TRUaire Products
January 1, 2002 - June 5, 2024
Developed marketing materials and increased nationwide exposure for a manufacturer and supplier of grilles, registers, and diffusers in the DIY residential and commercial HVAC market. Created branding and nationwide campaigns expanding SKUs from under 100 to over 5000 for regional markets with Home Depot and Ace Hardware. Designed all packaging, labels, and product literature for Home Depot. Led creative collaboration with Home Depot’s marketing team managing retail plan-o-gram and regional footprint.
Creative Director / Senior Designer at United Pacific Designs, Inc.
January 1, 2002 - December 31, 2016
Established and built an in-house art and consumer products division for a licensed toy company. Led design team for licensed items and product packaging for major brands including Disney, Hasbro, Mattel, and others. Developed DoughDots Creative Modeling Dough for Fisher Price/Mattel. Collaborated directly with Mattel for character creation, packaging, photography, print quality control, and approvals.
Creative Director at GreenField Products
January 1, 2002 - June 5, 2024
Created a nationally known organic foods brand, Nature’s Greatest Foods. Designed and developed brand strategy including product packaging, labels, master cartons, and print guidelines. Managed Amazon marketplace setup including product photography and copywriting. Markets include Amazon, Erewhon Markets, Whole Foods, and Sprouts.
Creative Director at The Merit Group
January 1, 1999 - December 31, 2001
Built in-house art department for a regional print brokerage and established new client relationships. Managed a creative team focused on trust and excellence. Designed and implemented client-facing strategies across departments. Grew business through pitching and producing high visibility campaigns. Consulted on brand strategy, product development, brand cohesion, and positioning with clients including Atlantic Inc., BCBG Maxazria, Xerox, Costco, Lexus, and others.

Education

Bachelor of Arts at Art Center College of Design
January 1, 1992 - April 15, 1995
Undergraduate Studies | Associate Arts at California State University Long Beach
September 15, 1989 - April 15, 1992

Qualifications

AIGA Member
January 5, 1995 - July 1, 2025

Industry Experience

Retail, Consumer Goods, Manufacturing, Media & Entertainment, Wholesale & Distribution, Computers & Electronics, Financial Services, Travel & Hospitality
    uniE621 Boulon d'Amour Coffee
    Establish branding, packaging design, storefront, multiple locations for high end, woman-owned coffee boutique established in Beverly Hills.
    uniE621 Mattel | Fisher Price | Dough Dots
    Create entire product lineup of modeling dough items for Mattel's Fisher Price brand.
    uniE621 Nature's Greatest Foods | Organic Food Packaging
    Create new retail brand of organic food items ethically sourced internationally for the global marketplace.
    uniE621 Mrs Yoo's Sustainable Frozen Food Packaging
    Create new frozen food item using sustainable product packaging for domestic retail and grocery stores.
    uniE621 Disney Licensed Facial Tissue and Wipes
    Develop multiple designs for Disney licensed facial tissue and wipes incorporating classic characters specifically for discount variety stores nationwide.
    uniE621 United Pharma Labs | Red Velvet Antler
    Create unique product line for red velvet antler male enhancement items. Develop blister card and establish hierarchy for future product branding.
    uniE621 TRUaire | HVAC Private Label Packaging
    Develop entire product lineup and branding to reposition manufacturer from wholesale only to new retail Heating and HVAC DIY industry giant nationwide, including big box retailers Ace Hardware and Home Depot.
    uniE621 Home Extras | Bed & Bath Packaging
    Develop new branding and retail packaging for homeware product line including mattress and pillow protection, sheets and comforters for major domestic retailers such as Bed, Bath & Beyond.