Market Research and Investment Property Asset Manager at Futura Holding Group

Led private equity real estate market analysis evaluating 50+ opportunities; improved investment pipeline quality by 15%. Managed a $20M+ portfolio across Toronto, Ottawa, and Miami, optimizing occupancy to 95%+ through targeted marketing campaigns.

Lead Analyst at Innovation Science and Economic Development Canada

Processed 200+ RCs and ROCs monthly with 100% compliance. Managed 1,500+ patent files using SP and CPATA software, improving data accuracy by 18% and reducing processing errors by 25%.

Integrated Technical Marketing at Kinaxis

Designed Excel lead-tracking systems and vendor filters, reducing lead sorting time by 30%. Processed 5,000+ leads via Wrike; improved SEO via meta tag analysis, SEMrush audits, and toxic link removal, boosting organic CTR by 15%.

Product Marketing Analyst at Litespace

Improved SEO via backlink strategies and keyword analysis, increasing targeted campaign engagement by 15% and website traffic. Led cross-functional marketing initiatives including email campaigns, SaaS/HR podcasts, and content partnerships; used ClickUp and Slack to manage projects.

Product Marketing Manager at Studentworks Management Program

Designed and executed marketing campaigns via flyers, field sales, and PR; achieved a 40% increase in new clients in two months. Conducted A/B testing on flyers to optimize open and conversion rates.

Account Manager / Financial Advisor at AO Globe Life

Managed 50+ key clients; improved retention by 20%. Conducted market research and needs assessments; identified 15+ opportunities and increased new client revenue by 25%.

Team Lead – Market Research and Partnerships Marketing at Futura Holding Group – Real Estate

Developed and executed marketing partnerships, including a Toronto Blue Jays collaboration, increasing property inquiries by 28% and driving qualified lead growth. Coordinated and secured 3 high-profile event sponsorships, generating $50K+ in partnership value and expanding brand visibility to a target audience of 2000+ industry stakeholders.

Patent Lead Analyst at GOVERNMENT OF CANADA

Processed and verified 200+ Requests for Correction (RC) and Requests for Ownership Change (ROC) monthly, ensuring 100% compliance with Canadian Intellectual Property Office standards.

Integrated Marketing – Demand Generation B2B SaaS at KINAXIS - B2B SaaS

Managed end-to-end B2B content syndication pipeline across 4+ vendors (Intentify, Demand Dogs, Digitalzone, Reachmail), implemented TAL segmentation filters to align leads with ICP criteria and support demand gen workflows. Executed SEO audits using SEMrush & Google Search Console, identified toxic backlinks, resolved crawl issues, and improved organic search performance.

Growth and GTM Marketing at LITESPACE – B2B SaaS

Implemented inbound marketing framework integrating SEO, email campaigns, and co-marketing partnerships, driving a 15% uplift in engagement and increased qualified lead volume. Conducted competitive research across B2B SaaS companies to identify positioning gaps and support go-to-market messaging decisions.

Growth and Campaign Marketing at STUDENTWORKS MANAGEMENT PROGRAM

Designed and executed A/B tests on campaign messaging and creative assets, using conversion data to optimize performance and refine go-to-market positioning. Launched a full-funnel marketing campaign that drove a 40% increase in new clients within 2 months, generating $15,000 in net new revenue.