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I'm a Marketing Strategist and former Marketing Director who specializes in building revenue-driven marketing systems for startups, SMBs, and luxury brands. Over the past decade, I've helped businesses scale from $0 to $30K+ through strategic email marketing, social media management, content creation, and paid ad campaigns. What differentiates me? I don't just execute tasks I build integrated "A to Z" marketing ecosystems where your content, social, email, and web presence work toward one goal: connecting with the right audience and driving revenue. I've delivered 4,000+ marketing assets, planned and executed 300+ campaigns, and led marketing for a 10,000-member community. My approach is simple: start with strategy, execute with intention, optimize for performance. Whether you're launching, scaling, or refining, I bring Director-level thinking with hands-on execution. Core expertise: Marketing Strategy | Social Media Management | Email & SMS Marketing | Copywriting | Content Creation | SEO | Community Management | Low Code No Code…I'm a Marketing Strategist and former Marketing Director who specializes in building revenue-driven marketing systems for startups, SMBs, and luxury brands. Over the past decade, I've helped businesses scale from $0 to $30K+ through strategic email marketing, social media management, content creation, and paid ad campaigns. What differentiates me? I don't just execute tasks I build integrated "A to Z" marketing ecosystems where your content, social, email, and web presence work toward one goal: connecting with the right audience and driving revenue. I've delivered 4,000+ marketing assets, planned and executed 300+ campaigns, and led marketing for a 10,000-member community. My approach is simple: start with strategy, execute with intention, optimize for performance. Whether you're launching, scaling, or refining, I bring Director-level thinking with hands-on execution. Core expertise: Marketing Strategy | Social Media Management | Email & SMS Marketing | Copywriting | Content Creation | SEO | Community Management | Low Code No Code

Erika Carpio

Digital Marketer, Social Media Manager, Copywriter, +1

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I'm a Marketing Strategist and former Marketing Director who specializes in building revenue-driven marketing systems for startups, SMBs, and luxury brands. Over the past decade, I've helped businesses scale from $0 to $30K+ through strategic email marketing, social media management, content creation, and paid ad campaigns. What differentiates me? I don't just execute tasks I build integrated "A to Z" marketing ecosystems where your content, social, email, and web presence work toward one goal: connecting with the right audience and driving revenue. I've delivered 4,000+ marketing assets, planned and executed 300+ campaigns, and led marketing for a 10,000-member community. My approach is simple: start with strategy, execute with intention, optimize for performance. Whether you're launching, scaling, or refining, I bring Director-level thinking with hands-on execution. Core expertise: Marketing Strategy | Social Media Management | Email & SMS Marketing | Copywriting | Content Creation | SEO | Community Management | Low Code No Code…I'm a Marketing Strategist and former Marketing Director who specializes in building revenue-driven marketing systems for startups, SMBs, and luxury brands. Over the past decade, I've helped businesses scale from $0 to $30K+ through strategic email marketing, social media management, content creation, and paid ad campaigns. What differentiates me? I don't just execute tasks I build integrated "A to Z" marketing ecosystems where your content, social, email, and web presence work toward one goal: connecting with the right audience and driving revenue. I've delivered 4,000+ marketing assets, planned and executed 300+ campaigns, and led marketing for a 10,000-member community. My approach is simple: start with strategy, execute with intention, optimize for performance. Whether you're launching, scaling, or refining, I bring Director-level thinking with hands-on execution. Core expertise: Marketing Strategy | Social Media Management | Email & SMS Marketing | Copywriting | Content Creation | SEO | Community Management | Low Code No Code

Available to hire

I’m a Marketing Strategist and former Marketing Director who specializes in building revenue-driven marketing systems for startups, SMBs, and luxury brands.

Over the past decade, I’ve helped businesses scale from $0 to $30K+ through strategic email marketing, social media management, content creation, and paid ad campaigns. What differentiates me? I don’t just execute tasks I build integrated “A to Z” marketing ecosystems where your content, social, email, and web presence work toward one goal: connecting with the right audience and driving revenue.

I’ve delivered 4,000+ marketing assets, planned and executed 300+ campaigns, and led marketing for a 10,000-member community. My approach is simple: start with strategy, execute with intention, optimize for performance. Whether you’re launching, scaling, or refining, I bring Director-level thinking with hands-on execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Marketing Director at Sagelane Auto Spa & Carwash

January 1, 2021 - Present

Lead and manage marketing for a multi-location brand (Houston & Atlanta). Built high-converting landing pages for new locations and promotions, optimized for booking and Google ranking. Led end-to-end paid campaigns on Google Ads & Meta Ads; improved ROI. Planned and executed SEO strategy across the website, Instagram, and Google Business Profiles; boosted local search visibility and organic traffic. Initiated local partnerships with malls, apartment complexes, and community events to expand brand reach. Owned and managed marketing projects in Trello, Monday.com, and Metricool with aligned timelines across content, operations, and creative teams. Created QA guidelines for digital and physical designs; managed budgets and print collateral. Produced weekly KPI reports covering conversions, email performance, ad spend, SEO rankings, and campaign impact.

Data Entry Specialist for Medical Billing at Gruntwork Inc.

September 30, 2018 - September 17, 2025

Entered patient demographics, insurance details, and medical billing data into health information databases. Transcribed records and typed relevant information. Worked with Medical Practice Management Software (PMX3), Microsoft Word/Excel, Adobe, Trello, Slack. Skype and remote access for collaboration.

Guest Relations Specialist at Xima Hotels

May 31, 2019 - September 17, 2025

Provided premium guest service, assisted with check-in/check-out, and informed guests about hotel facilities and local attractions. Coordinated transportation, restaurant and tour reservations; ensured memorable hospitality experiences. Addressed guest inquiries and complaints and contributed to positive guest ratings.

Marketing Director at Tour Agency

November 30, 2020 - September 17, 2025

Negotiated and crafted itineraries, provided recommendations for local experiences, and managed client itineraries. Created group itineraries and VIP personalized itineraries; managed budgets and reservations follow-ups. Processed payments; communicated via social media, Skype, email, and calls. Informed clients about hotel facilities, city attractions, transportation, restaurants, and tour reservations. Ensured hospitality excellence and gathered customer feedback to improve ratings. Worked with tour guides and local partners to deliver a seamless experience.