I am a Social Media Manager and Marketing Strategist with international experience and a proven track record in growing online communities, increasing engagement, and securing sponsorships through effective content strategies. I have led digital campaigns across Brazil and the U.S., generating over $80,000 in funding via Instagram. Skilled in strategy, content creation, and client management, I bring strong communication and facilitation abilities to my work. I have also provided ChatGPT training to professionals, driven client acquisition and retention with tailored strategies, and supported entrepreneurs in boosting visibility and client engagement. Passionate about delivering impactful marketing solutions, I continuously strive to develop and implement innovative content calendars and branding strategies for multiple clients.

Erika Knochenhauer

I am a Social Media Manager and Marketing Strategist with international experience and a proven track record in growing online communities, increasing engagement, and securing sponsorships through effective content strategies. I have led digital campaigns across Brazil and the U.S., generating over $80,000 in funding via Instagram. Skilled in strategy, content creation, and client management, I bring strong communication and facilitation abilities to my work. I have also provided ChatGPT training to professionals, driven client acquisition and retention with tailored strategies, and supported entrepreneurs in boosting visibility and client engagement. Passionate about delivering impactful marketing solutions, I continuously strive to develop and implement innovative content calendars and branding strategies for multiple clients.

Available to hire

I am a Social Media Manager and Marketing Strategist with international experience and a proven track record in growing online communities, increasing engagement, and securing sponsorships through effective content strategies. I have led digital campaigns across Brazil and the U.S., generating over $80,000 in funding via Instagram. Skilled in strategy, content creation, and client management, I bring strong communication and facilitation abilities to my work.

I have also provided ChatGPT training to professionals, driven client acquisition and retention with tailored strategies, and supported entrepreneurs in boosting visibility and client engagement. Passionate about delivering impactful marketing solutions, I continuously strive to develop and implement innovative content calendars and branding strategies for multiple clients.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Beginner
German
Beginner

Work Experience

Marketing Strategist at Fabbrica Growth Consulting
December 31, 2019 - August 22, 2025
Designed marketing foundation from scratch and helped entrepreneurs boost visibility and client engagement through tailored marketing strategies. Created and managed the company’s Instagram, LinkedIn, and Facebook accounts.
Social Media Manager at Akire Digital Marketing
January 1, 2022 - Present
Increased NPAP project's community from 500 to 4,000 followers on Instagram organically. Generated $80,000 in sponsorships by developing and executing content and branding strategies. Developed and implemented content calendars for 3+ clients simultaneously. Delivered ChatGPT training to 10+ professionals. Drove client acquisition and retention with tailored strategies that generated new business.
Project Manager at ESAG Jr. Consulting
January 1, 2019 - August 22, 2025
Led high-revenue year after being named Best Trainee. Delivered workshops and presentations to 300+ participants. Provided marketing training to the internal team, improving project delivery standards.
Coach & Trainer at FEBRACIS
July 31, 2021 - August 22, 2025
Provided individual and group coaching sessions focused on personal and professional development. Designed and facilitated workshops on leadership, communication, and productivity. Applied behavioral profile assessments (CISA) to support clients’ growth.

Education

Bachelor’s Degree in Business Administration at Universidade Estadual de Santa Catarina
July 16, 2014 - July 17, 2019
Bachelor of Law at UNICESUSC
January 1, 2013 - January 1, 2024
Bachelor of Business Administration at UDESC/ESAG
January 1, 2014 - January 1, 2019

Qualifications

Speaker – CAMARB - Chamber of Business Mediation and Arbitration - Brazil
October 10, 2023 - November 15, 2023
Training in Systemic Integral Coaching – Febracis - School of Business
March 13, 2020 - November 19, 2020
Content Production for the Web Course – Rock Content
March 13, 2019 - April 13, 2019
Social Media
January 11, 2030 - August 22, 2025
Public Speaking & Arbitration – CAMARB
January 11, 2030 - August 22, 2025
Coaching & Public Speaking Training – Febracis
January 11, 2030 - August 22, 2025
Facilitation – Kailo Human Development
January 11, 2030 - August 22, 2025

Industry Experience

Non-Profit Organization, Healthcare, Travel & Hospitality, Media & Entertainment, Education, Professional Services, Software & Internet