I'm Erik Cocks, a marketing leader who blends high-level strategy with hands-on execution to drive revenue and lead generation. I specialize in data-driven campaigns across paid media, SEO, content, and conversion funnels, consistently turning insights into measurable ROI. I have a proven track record of propelling YoY growth and maximizing ROI across competitive markets, including healthcare, insurance, real estate, and technology. Over my career I’ve managed multi-million-dollar budgets and built automated funnels, video storytelling, and multi-channel programs that deliver sustained growth and stronger customer engagement. I thrive on turning complex data into clear action, leading teams while rolling up my sleeves to execute key initiatives.…

Erik Cocks

I'm Erik Cocks, a marketing leader who blends high-level strategy with hands-on execution to drive revenue and lead generation. I specialize in data-driven campaigns across paid media, SEO, content, and conversion funnels, consistently turning insights into measurable ROI. I have a proven track record of propelling YoY growth and maximizing ROI across competitive markets, including healthcare, insurance, real estate, and technology. Over my career I’ve managed multi-million-dollar budgets and built automated funnels, video storytelling, and multi-channel programs that deliver sustained growth and stronger customer engagement. I thrive on turning complex data into clear action, leading teams while rolling up my sleeves to execute key initiatives.…

Available to hire

I’m Erik Cocks, a marketing leader who blends high-level strategy with hands-on execution to drive revenue and lead generation. I specialize in data-driven campaigns across paid media, SEO, content, and conversion funnels, consistently turning insights into measurable ROI. I have a proven track record of propelling YoY growth and maximizing ROI across competitive markets, including healthcare, insurance, real estate, and technology.

Over my career I’ve managed multi-million-dollar budgets and built automated funnels, video storytelling, and multi-channel programs that deliver sustained growth and stronger customer engagement. I thrive on turning complex data into clear action, leading teams while rolling up my sleeves to execute key initiatives.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing Director at Ampliar Advertising & Marketing
September 1, 2022 - Present
Led the development and execution of video content and online engagement strategies, contributing to 15%+ year-over-year sales growth across multiple clients. Drove storytelling through video marketing on online and connected TV, generating a 20% rise in qualified leads across legal, healthcare, and tech. Optimized paid search with monthly budgets from $500 to $50,000, achieving a conversion-rate uplift exceeding 35% and improved ROI.
Marketing Director at Healthinsurance.com
September 30, 2022 - October 13, 2025
Managed multichannel paid search initiatives with monthly budgets exceeding $7 million across Google Ads, Facebook, Instagram, YouTube, and Connected TV. Spearheaded Salesforce and Marketing Cloud integrations to elevate campaign targeting and enable real-time insights. Developed a complete online marketing strategy resulting in 313% YoY lead growth from Paid Search, TV, and SEO.
Director of Marketing at Arthur Rutenburg Luxury Homes
April 30, 2019 - October 13, 2025
Overhauled website, paid search, and SEO, driving a 40% increase in online lead generation in the first year. Pioneered multi-state marketing for 40 franchise locations, delivering a 15% uptick in regional engagement. Implemented an automated email marketing funnel boosting open rates by 25% and click-through by 18%.
Senior Account Executive at BBDO Worldwide
January 31, 2014 - October 13, 2025
Developed marketing campaign strategies using video and online engagement, achieving 20-25% year-over-year sales gains. Led a high-performing team delivering paid search, SEO, and new media campaigns with an average ROI of 8:1 per campaign phase.
Senior Account Executive at Young & Rubicam Advertising
June 30, 2006 - October 13, 2025
Orchestrated strategic campaign initiatives across travel and sports sectors, resulting in a $12 million revenue increase and expanding agency presence in the competitive New York advertising landscape.
Marketing Director at Ampliar Advertising & Marketing
September 1, 2022 - Present
Led the development and execution of video content and online engagement strategies, delivering 15%+ YoY sales growth for multiple clients; produced video marketing across online and CTV, increasing qualified leads by 20% across legal, healthcare, and tech; optimized paid search with monthly budgets from $500 to $50,000 achieving a 35%+ conversion rate uplift and improved ROI.
Marketing Director at Healthinsurance.com
September 30, 2022 - October 13, 2025
Managed multichannel paid search with monthly budgets over $7 million; integrated Salesforce and Marketing Cloud for real-time insights; developed marketing strategy resulting in 313% YoY lead growth from Paid Search, TV, and SEO.
Director of Marketing at Arthur Rutenburg Luxury Homes
April 30, 2019 - October 13, 2025
Overhauled website, Paid Search, and SEO, driving a 40% increase in online lead generation in the first year; led multi-state marketing for 40 franchise locations; automated email funnel boosting open rates by 25% and click-through by 18%.
Senior Account Executive at BBDO Worldwide
January 31, 2014 - October 13, 2025
Created marketing campaigns using video and online engagement, delivering 20–25% YoY sales gains; led a high-performing team delivering paid search, SEO, and new media campaigns with an average ROI of 8:1 per campaign phase.
Senior Account Executive at Young & Rubicam Advertising
January 1, 2001 - Present
Orchestrated strategic campaign initiatives across travel and sports sectors, contributing to a $12 million revenue increase and expanding agency presence in the New York advertising landscape.
Marketing Director at Ampliar Advertising & Marketing
September 1, 2022 - Present
Led the development and execution of video content and online engagement strategies, contributing to a 15%+ year-over-year growth in sales across multiple clients. Optimized paid media and conversion funnels with monthly budgets from $500 to $50,000, delivering a strong ROI.
Marketing Director at Healthinsurance.com
September 1, 2022 - October 13, 2025
Managed multi-channel paid search initiatives with monthly budgets exceeding $7 million and led Salesforce and Marketing Cloud integrations to improve targeting and real-time insights. Drove 313% YoY lead growth from Paid Search, TV, and SEO.
Director of Marketing at Arthur Rutenburg Luxury Homes
April 1, 2019 - October 13, 2025
Overhauled the website, paid search, and SEO; deployed multi-state campaigns across 40+ franchise locations, lifting online lead generation by 40% in the first year and boosting regional engagement by 15%.
Senior Account Executive at BBDO Worldwide
January 1, 2014 - October 13, 2025
Led marketing campaign strategies leveraging video and online engagement; achieved 20-25% year-over-year sales gains and managed high-performing teams for paid search, SEO, and new media campaigns with an average ROI of 8:1 per campaign phase.
Senior Account Executive at Young & Rubicam Advertising
January 1, 2001 - Present
Orchestrated strategic campaign initiatives across travel and sports sectors, contributing to a $12 million revenue increase and expanding the agency’s presence within the competitive New York advertising landscape.
Marketing Director at Winstar Communications
January 1, 1998 - Present
Collaborated with sales teams to optimize lead quality, driving a $100 million increase in regional market penetration within the first year of leadership.
Senior Marketing Manager at Charter Behavioral Health
January 1, 1993 - Present
Developed and executed the organization’s inaugural national advertising campaign with a $20 million budget, boosting brand visibility across multiple markets and attracting a 25% rise in new patient inquiries within six months.
Account Executive at Tinsley Advertising
January 1, 1990 - Present
Spearheaded management of 15+ high-value client accounts, cultivating strategic partnerships that drove a 30% increase in repeat business and generated $2M in new revenue within one year.
Marketing Director at Ampliar Advertising & Marketing
September 1, 2022 - Present
Led the development and execution of video content and online engagement strategies that contributed to a 15%+ growth in sales year-over-year for multiple clients. Innovated storytelling through video marketing on online and CTV, generating a 20% rise in qualified leads across diverse industries including legal, healthcare, and tech. Optimized paid search strategies with budgets from $500 to $50,000 monthly, achieving a conversion rate uplift of over 35% and enhancing overall ROI.
Marketing Director at Healthinsurance.com
September 1, 2022 - October 13, 2025
Managed multichannel paid search initiatives with monthly budgets exceeding $7 million on Google Ads, Facebook, Instagram, YouTube, and Connected TV. Spearheaded advanced Salesforce and Marketing Cloud integrations to elevate campaign targeting precision and unlock real-time insights. Developed a complete online marketing strategy resulting in 313% YoY lead acquisition growth from Paid Search, TV, and SEO.
Director of Marketing at Arthur Rutenburg Luxury Homes
April 1, 2019 - October 13, 2025
Spearheaded the overhaul of the company website, Paid Search, and SEO initiatives, resulting in a 40% increase in online lead generation within the first year. Pioneered multi-state marketing efforts for over 40 franchise locations, implementing targeted local campaigns that contributed to a 15% uptick in regional customer engagement. Engineered an automated email marketing funnel system that boosted email open rates by 25% and click-through rates by 18%.
Senior Account Executive at BBDO Worldwide
January 1, 2014 - October 13, 2025
Developed marketing campaign strategies using video and online engagement, achieving 20-25% sales gains for clients year-over-year. Led a high-performing team that designed innovative paid search, SEO, and new media campaigns, achieving an average ROI of 8:1 per campaign phase.
Senior Account Executive at Young & Rubicam Advertising
July 1, 2006 - October 13, 2025
Orchestrated strategic campaign initiatives across diverse travel and sports sectors, resulting in a $12 million revenue increase and expanding agency presence within the competitive New York advertising landscape.
Marketing Director at Winstar Communications
January 1, 2001 - October 13, 2025
Collaborated closely with sales teams to optimize lead quality, resulting in a $100 million increase in regional market penetration within the first year of leadership.
Senior Marketing Manager at Charter Behavioral Health
January 1, 1998 - October 13, 2025
Developed and executed the organization’s inaugural national advertising campaign with a $20 million budget, boosting brand visibility across multiple markets and attracting a 25% rise in new patient inquiries within six months.
Account Executive at Tinsley Advertising
January 1, 1993 - October 13, 2025
Spearheaded management of 15+ high-value client accounts, cultivating strategic partnerships that drove a 30% increase in boosting repeat business and generated $2M in new revenue within one year.

Education

Master of Business Administration (MBA), Marketing at University of Miami Herbert Business School
January 11, 2030 - October 13, 2025
Bachelor of Science (BSc), Communications at University of Miami
January 11, 2030 - October 13, 2025
Master of Business Administration (MBA), Marketing at University of Miami Herbert Business School
January 11, 2030 - October 13, 2025
Bachelor of Science (BSc), Communications at University of Miami
January 11, 2030 - October 13, 2025
MBA at University of Miami Herbert Business School
January 11, 2030 - October 13, 2025
BSc, Communications at University of Miami
January 11, 2030 - October 13, 2025
Master of Business Administration (MBA), Marketing at University of Miami Herbert Business School
January 11, 2030 - October 13, 2025
Bachelor of Science (BSc), Communications at University of Miami
January 11, 2030 - October 13, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Financial Services, Real Estate & Construction, Software & Internet, Media & Entertainment, Professional Services, Retail, Travel & Hospitality

Skills

Experience Level