My name is Erin, and I am reaching out to express my interest in a position at Twine. Before relocating to New Zealand, I worked for a Crisis/ Financial Public Relations Firm called Joele Frank in New York City. In this role, I worked alongside a team to develop and execute media plans that communicate client narratives and persuade target stakeholders. This involved evaluating vulnerabilities and strengths and capitalizing on the areas of a company that are attractive to public-facing audiences.  I am looking to pivot to an agency that works with new and independent brands and utilizes creative brand building techniques and community engagement tactics to execute campaigns for clients.

Erin Rogers

My name is Erin, and I am reaching out to express my interest in a position at Twine. Before relocating to New Zealand, I worked for a Crisis/ Financial Public Relations Firm called Joele Frank in New York City. In this role, I worked alongside a team to develop and execute media plans that communicate client narratives and persuade target stakeholders. This involved evaluating vulnerabilities and strengths and capitalizing on the areas of a company that are attractive to public-facing audiences.  I am looking to pivot to an agency that works with new and independent brands and utilizes creative brand building techniques and community engagement tactics to execute campaigns for clients.

Available to hire

My name is Erin, and I am reaching out to express my interest in a position at Twine.

Before relocating to New Zealand, I worked for a Crisis/ Financial Public Relations Firm called Joele Frank in New York City. In this role, I worked alongside a team to develop and execute media plans that communicate client narratives and persuade target stakeholders. This involved evaluating vulnerabilities and strengths and capitalizing on the areas of a company that are attractive to public-facing audiences.

I am looking to pivot to an agency that works with new and independent brands and utilizes creative brand building techniques and community engagement tactics to execute campaigns for clients.

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Work Experience

Account Associate at Joele Frank
September 1, 2024 - Present
Draft media toolkits and coordinate with legal and advisory firms to execute communication rollouts for M&A deals, leadership transitions, and business restructuring plans. Advise companies on brand strategy and IR tactics to increase company valuation and resonate with investors. Monitor ongoing media trends to provide in-depth analyses that inform executive decision making and media planning. Field requests from 30+ clients and coordinate internally to efficiently address all client needs. Evaluate company vulnerabilities to address shareholder concerns, including in activist situations.
Corporate Communications Intern at United States Steel Corporation
August 1, 2023 - May 1, 2024
Developed and executed content plans to enhance the visibility and reputation of a Fortune 250 company. Coordinated outreach with reporters from top-tier publications. Monitored and analyzed company adversaries to assist external media response and strategy. Engaged in ongoing communications strategies during proposed M&A deal. Coordinated high-profile announcement events with the executive team and on-site media.
Digital Marketing & Communications Intern at Innovate Carolina
August 1, 2022 - January 1, 2023
Created graphics for social channels to help UNC-Chapel Hill innovators and entrepreneurs launch their startups and market-ready technologies. Recorded content at Innovate Carolina networking events with 400+ mentors and students. Created Facebook ads to promote Innovate Carolina events. Wrote newsletters to highlight Innovate Carolina’s resources and events.
Digital Intern at Cheri Beasley for North Carolina
August 1, 2022 - November 1, 2022
Identified issues and values that resonated with voters using social media analytics. Created graphics for social channels and email to communicate campaign goals. Utilized Meta tools during the NC Senate debate to monitor online engagement.
Media Relations Intern at U.S. State Department, East Asian and Pacific Affairs
September 1, 2021 - August 1, 2022
Drafted policy memos, deliverables, and readouts on current events and policy to inform strategy. Created graphics for social channels to increase awareness of the U.S.-Mekong Partnership. Authored interagency newsletters for the Smart Cities Network focused on infrastructure projects in Southeast Asia.

Education

Bachelor of Arts in Media & Journalism at University of North Carolina at Chapel Hill
January 11, 2030 - May 1, 2024
Bachelor of Arts in International Security at University of North Carolina at Chapel Hill
January 11, 2030 - May 1, 2024
Phillips Ambassador Program at Yonsei University
January 11, 2030 - May 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Government, Media & Entertainment, Professional Services