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I am a senior product designer based in Surabaya, Indonesia, with a track record of leading end-to-end design for ecommerce and fintech platforms. I enjoy cross-functional collaboration and turning research insights into intuitive, scalable design systems that improve user engagement and business metrics. In my work, I focus on user research, prototyping, and iterative testing to validate decisions and deliver differentiated features. I thrive in fast-paced environments and love mentoring teammates through design workshops and collaborative processes.…I am a senior product designer based in Surabaya, Indonesia, with a track record of leading end-to-end design for ecommerce and fintech platforms. I enjoy cross-functional collaboration and turning research insights into intuitive, scalable design systems that improve user engagement and business metrics. In my work, I focus on user research, prototyping, and iterative testing to validate decisions and deliver differentiated features. I thrive in fast-paced environments and love mentoring teammates through design workshops and collaborative processes.

Erlia Putri Imansari

Product Designer, UI Designer, UX Designer, +4

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I am a senior product designer based in Surabaya, Indonesia, with a track record of leading end-to-end design for ecommerce and fintech platforms. I enjoy cross-functional collaboration and turning research insights into intuitive, scalable design systems that improve user engagement and business metrics. In my work, I focus on user research, prototyping, and iterative testing to validate decisions and deliver differentiated features. I thrive in fast-paced environments and love mentoring teammates through design workshops and collaborative processes.…I am a senior product designer based in Surabaya, Indonesia, with a track record of leading end-to-end design for ecommerce and fintech platforms. I enjoy cross-functional collaboration and turning research insights into intuitive, scalable design systems that improve user engagement and business metrics. In my work, I focus on user research, prototyping, and iterative testing to validate decisions and deliver differentiated features. I thrive in fast-paced environments and love mentoring teammates through design workshops and collaborative processes.

Available to hire

I am a senior product designer based in Surabaya, Indonesia, with a track record of leading end-to-end design for ecommerce and fintech platforms. I enjoy cross-functional collaboration and turning research insights into intuitive, scalable design systems that improve user engagement and business metrics.

In my work, I focus on user research, prototyping, and iterative testing to validate decisions and deliver differentiated features. I thrive in fast-paced environments and love mentoring teammates through design workshops and collaborative processes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Senior Product Designer - Tokopedia Play & Feed at Tokopedia

February 1, 2023 - August 1, 2024

Led the end-to-end design of Tokopedia Feed initiatives and media experience, resulting in a 34.92% increase in interactive sessions, 20.78% CTR, and scaling content impressions from 100 to 2,500. Performed research analysis, qualitative user interviews, and prototype-based testing to inform product decisions and validate a differentiated feature not previously implemented on other e-commerce platforms. Initiated cross-functional design workshops and partnered with Product, Engineering, and Business teams to align strategy and deliver a high-impact, content-driven commerce platform.

Product Designer - Tokopedia Farma (e-Pharmacy) at Tokopedia

March 1, 2022 - February 1, 2023

Led the design strategy for Tokopedia Farma, defining roadmaps and design principles for new services such as Doctor Chat, teleconsultation, and medicine browsing, supporting 3.5M pharmaceutical products and serving over 100M monthly active users. Coordinated design collaboration with Halodoc, GoApotik, and Pharos, ensuring transparent workflows and cross-company integration. Validated post-launch impact by enabling 18,000+ Doctor Chat orders, increasing ethical drug conversion rate by 10.6 percentage points, and generating IDR 550M+ in product value within three months.

UI/UX Designer - Krung Thai Bank (KTB) at IBM Indonesia

December 1, 2019 - July 1, 2020

Conducted competitor, market, and product research, translating insights into wireframes and interactive prototypes; validated solutions through A/B testing to support iterative design improvements. Developed KTB Design System guidelines to standardize user experiences across multiple service platforms and ensured design consistency at scale. Collaborated with 50+ multidisciplinary teams at KTB and IBM global members across multiple countries, working cross-regionally from Bangkok, Thailand.

UI/UX Designer at IBM Indonesia

January 1, 2018 - December 1, 2019

Supported Krung Thai Bank (KTB) project with design research, prototyping, and cross-functional collaboration for scalable, user-centered solutions in a cross-border context (Bangkok, Thailand).

UI/UX Designer at PT. Adira Dinamika Multife Finance

October 1, 2018 - September 1, 2019

Contributed to the full design lifecycle of the Adiraku app revamp, supporting 3M+ active customers across 523 branches nationwide. Led an IBM Enterprise Design Thinking workshop for 30+ participants, aligning teams on problem solving and prioritizing solutions. Delivered measurable impact by increasing Google Play Store rating from 3.0 to 4.4 and driving 1M+ new downloads post-launch.