With 7+ years of experience scaling high-performing content across YouTube, TikTok, and digital ecosystems, I lead content and creator growth, building strategies that optimize formats for platform algorithms and monetize through creator-led growth. I translate data insights into scalable content systems that boost engagement, retention, and revenue, partnering with creators and platforms to refine storytelling, hooks, and packaging, and building scalable performance tracking to iterate quickly with audience behavior and platform signals.…

Erlita Isnaini

With 7+ years of experience scaling high-performing content across YouTube, TikTok, and digital ecosystems, I lead content and creator growth, building strategies that optimize formats for platform algorithms and monetize through creator-led growth. I translate data insights into scalable content systems that boost engagement, retention, and revenue, partnering with creators and platforms to refine storytelling, hooks, and packaging, and building scalable performance tracking to iterate quickly with audience behavior and platform signals.…

Available to hire

With 7+ years of experience scaling high-performing content across YouTube, TikTok, and digital ecosystems, I lead content and creator growth, building strategies that optimize formats for platform algorithms and monetize through creator-led growth.

I translate data insights into scalable content systems that boost engagement, retention, and revenue, partnering with creators and platforms to refine storytelling, hooks, and packaging, and building scalable performance tracking to iterate quickly with audience behavior and platform signals.

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Skills

Experience Level

Work Experience

Business Director at Collab Asia Indonesia
October 1, 2022 - February 1, 2025
Led content and creator growth strategy across YouTube and digital platforms, optimizing formats, publishing strategy, and audience engagement. Designed and tested content formats (short-form, long-form, compilations, trend-based content) to improve watch time, retention, and monetization. Translated platform data (CTR, retention, RPM) into actionable content strategies that improved performance across creator portfolios. Collaborated with creators to refine storytelling, hooks, and content packaging (titles, thumbnails, format structure). Built scalable systems to track content performance and iterate quickly based on audience behavior and platform signals. Partnered with platforms (e.g., YouTube Indonesia) to align content strategies with algorithm and monetization updates.
Network Director at Collab Asia Indonesia
January 1, 2021 - September 1, 2021
Managed and scaled a multi-creator content network by aligning content strategy with platform trends and audience demand. Identified high-performing content patterns and replicated winning formats across creators. Improved creator output and performance through content optimization and structured feedback loops.
Digital Rights Manager at Collab Asia Indonesia
July 1, 2019 - December 1, 2020
Analyzed content performance data to identify monetization opportunities across video assets. Supported content optimization strategies to improve revenue per video and overall channel performance.

Education

Bachelor of International Business at President University
January 11, 2030 - April 22, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services

Skills

Experience Level