I'm Muhammad Zubair, a seasoned E-commerce & Social Media Specialist with over a decade of experience in the IT and digital space. I blend technical web development with creative marketing to build scalable online stores and engaging campaigns. I thrive on turning complex requirements into functional, user-friendly solutions and love helping brands grow their online presence. I excel at deploying e-commerce platforms (Shopify, WooCommerce, OpenCart, Amazon Seller Central), crafting compelling content, managing social media across multiple brands, and delivering reliable technical support. My focus is on practical, data-driven marketing and clean, accessible design that drives results for businesses in Dubai and beyond.…

Muhammad Zubair

I'm Muhammad Zubair, a seasoned E-commerce & Social Media Specialist with over a decade of experience in the IT and digital space. I blend technical web development with creative marketing to build scalable online stores and engaging campaigns. I thrive on turning complex requirements into functional, user-friendly solutions and love helping brands grow their online presence. I excel at deploying e-commerce platforms (Shopify, WooCommerce, OpenCart, Amazon Seller Central), crafting compelling content, managing social media across multiple brands, and delivering reliable technical support. My focus is on practical, data-driven marketing and clean, accessible design that drives results for businesses in Dubai and beyond.…

Available to hire

I’m Muhammad Zubair, a seasoned E-commerce & Social Media Specialist with over a decade of experience in the IT and digital space. I blend technical web development with creative marketing to build scalable online stores and engaging campaigns. I thrive on turning complex requirements into functional, user-friendly solutions and love helping brands grow their online presence.

I excel at deploying e-commerce platforms (Shopify, WooCommerce, OpenCart, Amazon Seller Central), crafting compelling content, managing social media across multiple brands, and delivering reliable technical support. My focus is on practical, data-driven marketing and clean, accessible design that drives results for businesses in Dubai and beyond.

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Skills

Experience Level

WordPress
Expert
Social Media Design
Expert
Elementor
Expert
Adobe Photoshop
Expert
Shopify
Expert
Google Ads
Expert
Claude
Expert
WooCommerce
Expert
Web Design
Expert
ChatGPT
Expert
Adobe Illustrator
Expert
UI
Expert
HTML5
Expert
JavaScript
Intermediate
Replit Agent
Intermediate
React JS
Intermediate
MySQL
Intermediate
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Language

English
Fluent
Urdu
Fluent
Arabic
Intermediate
Japanese
Beginner

Work Experience

Social Media Manager at Brand Spin Dubai
December 1, 2024 - Present
Oversee multi-brand social media strategy and content for Brand Spin's product portfolio, including All4sweets and Boxes2Bags. Develop and manage social media campaigns to drive online sales for All4sweets, and execute paid advertising for Boxes2Bags. Created and launched social pages for Headfield International and built a cohesive cross-platform presence across diverse business verticals. Utilize Meta Business Manager, Google Ads, Adobe Creative Suite, WordPress, and AI tools to optimize content and performance.
Web Administrator at iCraving Foodstuff LLC Dubai
January 1, 2024 - October 9, 2025
Led planning, design, and development of e-commerce solutions; managed Amazon Seller Central operations including product listings optimization and brand registration. Responsible for responsive web content on WordPress/WooCommerce and created social media posts to strengthen brand presence. Provided POS technical support ensuring seamless operations.
IT Manager at Daairah, Dubai
January 1, 2023 - October 9, 2025
Directed IT management and web presence, ensuring optimal performance and security. Led end-to-end development and maintenance of client websites (Shopify, WordPress, WooCommerce) and steered digital strategy to boost online visibility and engagement. Collaborated cross-functionally to implement IT solutions aligning with business objectives.
Senior Creative Graphics/Web Designer at Stirlingstar Management Consultancy, Dubai
January 1, 2018 - October 9, 2025
Led a creative team in delivering high-impact visuals for digital and print projects. Directed brand development, websites, and promotional materials. Collaborated with stakeholders to ensure design solutions met client objectives and brand standards, while managing the full design process from concept to production.
Design Manager at Iron Bridge Systems
January 1, 2016 - October 9, 2025
Managed design team and provided strategic design consultancy to help clients effectively communicate brand messages. Oversaw brand identity development and ensured consistency across media. Trained and mentored junior designers to foster a collaborative, innovative environment.
Lead Web Administrator at Customs Today
January 1, 2015 - October 9, 2025
Managed and optimized the company's web presence, including content management and digital marketing via social media. Led development and implementation of web-based solutions to improve user experience and engagement. Performed performance analysis and troubleshooting to ensure site reliability.
Digital Media Developer at Dunya News Network
January 1, 2013 - October 9, 2025
Directed creation and management of digital content for online platforms. Led website administration, troubleshooting, and content quality assurance. Contributed to digital strategy to enhance the network's online footprint through strategic content planning and execution.

Education

Master's in Information Systems at Virtual University Pakistan
January 11, 2030 - January 1, 2016
Bachelor of Arts at University of Punjab
January 11, 2030 - January 1, 2003

Qualifications

Microsoft Certified Professional
January 1, 2014 - October 9, 2025
MS: Implementing Microsoft Azure Infrastructure Solutions
January 1, 2014 - October 9, 2025
Managing Office 365 Identities and Requirements
January 1, 2014 - October 9, 2025
Diploma in Web & Graphics
January 1, 2006 - October 9, 2025
Diploma in Computer Operations
January 1, 1999 - October 9, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education
    uniE621 E-Commerce & Social Media Manager
    Duration: March 2021 - Present Platform: Shopify Industry: Retail (Premium Leather Goods & Fashion Accessories) Project Overview Overview Managed comprehensive e-commerce operations for a premium leather goods retailer selling footwear, leather jackets, purses, ladies handbags, and luxury accessories. Drove strategy and optimization resulting in significant revenue growth and strong customer retention. ___________________________________________________ Key Achievements Revenue Performance Total Gross Sales: Rs 338,330,090 (Mar 2021 - Sept 2025) Net Sales: Rs 274,470,173.95 Orders Fulfilled: 31,154 orders 80% YoY Growth: Gross sales increased from Rs 104.6M to Rs 184.7M (Jan-Sept comparison) ___________________________________________________ Customer Metrics Returning Customer Rate: 23-26.7% (improved retention) Total Orders: 37,230 YoY Order Growth: 75% increase in orders placed ___________________________________________________ Financial Breakdown Gross Sales: Rs 338,330,090 Discounts Managed: -Rs 86,428 Returns Processed: -Rs 63,910,340 Shipping Charges: Rs 134,452 Taxes: Rs 2,400 ___________________________________________________ Historical Growth (Mar 2021 - Feb 2022) Gross Sales Growth: 279% Orders Growth: 240% Fulfilled Orders: 299% increase ___________________________________________________ Responsibilities Product listings optimization and pricing strategy Customer retention and experience improvement Inventory and fulfillment management Sales strategy development and execution Store performance monitoring and analytics Payment gateway and security management Impact Successfully scaled a diverse luxury product portfolio from startup to Rs 274M+ in net sales. Maintained 23%+ returning customer base while achieving 80% YoY growth. Demonstrates strong e-commerce management capabilities across multiple product categories and customer segments. Status: Ongoing | References: Available upon request eCommerce ShopifyDeveloper ShopifyStoreManager socialmediamanager metabusinssmanager googleads ppcmanager…