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Hi, I’m Ersan Usdiano, a growth marketing professional based in South Jakarta with over 8 years of experience in growth marketing, social media strategy, content marketing, user acquisition, and SEO. I have a proven track record of enhancing brand visibility and engagement through innovative, data-driven campaigns that drive measurable results, including increased traffic and conversion rates. In my recent roles, I’ve led global social media programs, rebuilt inactive channels, and delivered GTM campaigns that acquired thousands of new players, boosted fan engagement, and grew audiences across Instagram, TikTok, Facebook, and YouTube. I collaborate closely with design, performance, and partnerships teams to produce integrated campaigns aligned with brand objectives and recruitment goals, and I excel at turning insights into creative content and community growth.…Hi, I’m Ersan Usdiano, a growth marketing professional based in South Jakarta with over 8 years of experience in growth marketing, social media strategy, content marketing, user acquisition, and SEO. I have a proven track record of enhancing brand visibility and engagement through innovative, data-driven campaigns that drive measurable results, including increased traffic and conversion rates. In my recent roles, I’ve led global social media programs, rebuilt inactive channels, and delivered GTM campaigns that acquired thousands of new players, boosted fan engagement, and grew audiences across Instagram, TikTok, Facebook, and YouTube. I collaborate closely with design, performance, and partnerships teams to produce integrated campaigns aligned with brand objectives and recruitment goals, and I excel at turning insights into creative content and community growth.

Ersan Usdiano

Social Media Manager, Digital Marketer, Growth Marketer, +2

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Hi, I’m Ersan Usdiano, a growth marketing professional based in South Jakarta with over 8 years of experience in growth marketing, social media strategy, content marketing, user acquisition, and SEO. I have a proven track record of enhancing brand visibility and engagement through innovative, data-driven campaigns that drive measurable results, including increased traffic and conversion rates. In my recent roles, I’ve led global social media programs, rebuilt inactive channels, and delivered GTM campaigns that acquired thousands of new players, boosted fan engagement, and grew audiences across Instagram, TikTok, Facebook, and YouTube. I collaborate closely with design, performance, and partnerships teams to produce integrated campaigns aligned with brand objectives and recruitment goals, and I excel at turning insights into creative content and community growth.…Hi, I’m Ersan Usdiano, a growth marketing professional based in South Jakarta with over 8 years of experience in growth marketing, social media strategy, content marketing, user acquisition, and SEO. I have a proven track record of enhancing brand visibility and engagement through innovative, data-driven campaigns that drive measurable results, including increased traffic and conversion rates. In my recent roles, I’ve led global social media programs, rebuilt inactive channels, and delivered GTM campaigns that acquired thousands of new players, boosted fan engagement, and grew audiences across Instagram, TikTok, Facebook, and YouTube. I collaborate closely with design, performance, and partnerships teams to produce integrated campaigns aligned with brand objectives and recruitment goals, and I excel at turning insights into creative content and community growth.

Available to hire

Hi, I’m Ersan Usdiano, a growth marketing professional based in South Jakarta with over 8 years of experience in growth marketing, social media strategy, content marketing, user acquisition, and SEO. I have a proven track record of enhancing brand visibility and engagement through innovative, data-driven campaigns that drive measurable results, including increased traffic and conversion rates.

In my recent roles, I’ve led global social media programs, rebuilt inactive channels, and delivered GTM campaigns that acquired thousands of new players, boosted fan engagement, and grew audiences across Instagram, TikTok, Facebook, and YouTube. I collaborate closely with design, performance, and partnerships teams to produce integrated campaigns aligned with brand objectives and recruitment goals, and I excel at turning insights into creative content and community growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

English

Fluent

Work Experience

Social Media Manager - Global at FBS (Introducing Broker Program)

June 1, 2025 - January 1, 2026

Remote global social media strategy for the FBS Introducing Broker program, driving awareness, engagement, and partner acquisition across key markets. Developed and executed Q3 social media activations after a period of inactivity, achieving significant performance recovery and audience growth. Collaborated with design, performance, and partnerships teams to deliver integrated awareness campaigns aligned with brand objectives and partner recruitment goals.

Digital Marketing & Social Media Manager (Full-time) at Verix (formerly Virtualness)

October 2, 2023 - December 2, 2024

Led go-to-market campaigns for the launch of a new sports mobile game; achieved rapid sell-out of 100 NFT items within one month by shaping and optimizing organic and paid media strategies. Drove reach, engagement, and growth through data-driven campaigns, including a blockchain-powered fan voting activation at SoundsFest Music Festival 2024. Collaborated with cross-functional teams to deliver integrated campaigns; built a robust social media roadmap and audience growth.

Social Media Marketing Manager (Part-time) at Lelang Seru (Remote)

May 2, 2023 - September 2, 2023

Conducted market research analysis and planned community programs for early-access growth. Grew and managed social media channels — Facebook, Instagram, YouTube, and TikTok — by 75%. Increased average engagement by 20% through engaging content and copywriting. Developed online and offline community-building initiatives.

Marketing & Content Senior Associate (Full-time) at Luno Jakarta, Indonesia

February 2, 2019 - January 2, 2023

Growth Marketing: Acquired 30+ high-volume crypto traders, increased trading volume, and boosted user conversions from 8% to 30% through education and activation campaigns. Achieved 15% buy-in during bear market via targeted marketing. Built brand awareness by growing Instagram followers and YouTube subscribers; secured verified Instagram presence and achieved extensive media coverage. Led SEO efforts, ranking multiple keywords on Google's first page within a year.

Community Experience Manager (Full-time) at BLOCK71 Jakarta, Indonesia

March 1, 2017 - December 1, 2018

Organized and launched a minimum of two events, workshops, and community programs every month. Grew social media followers organically to 4,000; led content marketing initiatives. Built strategic partnerships with external corporates, NGOs, government, and startup communities.

HR Support (Full-time) at KONE Jakarta, Indonesia

September 1, 2015 - December 1, 2016

Delivered English as a Foreign Language and soft-skill training. Hit targeted average training scores; aligned hiring process; posted vacancies, screened applicants, and pre-interviewed potential hires.

Social Media Manager - Global at FBS (Brokerage) / IB Program

June 1, 2025 - January 1, 2026

Led global social media strategy, driving awareness, engagement, and partner acquisition across key markets for the FBS Introducing Broker program. Developed and executed a Q3 activation road map after a period of inactivity, achieving significant performance recovery and audience growth.

Social Media Marketing Manager (Part-time) at Lelana Seru

May 1, 2023 - September 1, 2023

Market research to plan early-growth community programs; grew and managed social channels (Facebook, Instagram, YouTube, TikTok) by 75%; improved average engagement by 20%; developed online and offline community-building initiatives.

Marketing & Content Strategy Senior Associate (Full-time) at Luno

February 1, 2019 - January 1, 2023

Growth Marketing: acquired 30+ high-volume crypto traders; increased trading volume and boosted user conversions from 8% to 30% via educational and online activation campaigns. Brand Awareness: grew Instagram to 10K+ followers and expanded YouTube presence. PR & Media Coverage: secured 56 media pieces with 800M+ potential impressions; SEO & Digital Marketing: ranked 11 competitive keywords on Google’s first page within a year.

Community Experience Manager (Full-time) at BLOCK71 Jakarta

March 1, 2017 - December 1, 2018

Organised and launched a minimum of two events, workshops, and community programs monthly. Grew social media followers organically to 4,000+; led content marketing to grow community members; built strategic partnerships with external corporates, NGOs, government, and startup communities.

HR Support (Full-time) at KONE

September 1, 2015 - December 1, 2016

Delivered English as a Foreign Language and targeted software skills training; achieved targeted training scores; supported hiring processes, job postings, applicant screening, and pre-interviews.