Available to hire
Hi, I’m Ersan Gusdian, a growth marketing professional with 9+ years of experience helping brands accelerate growth through data-driven campaigns, social media, and SEO. I specialize in building scalable programs that boost traffic, engagement, and conversions across markets.
I thrive on turning ideas into measurable results, collaborating with design, performance, and partnerships teams, and delivering integrated awareness campaigns that align with brand objectives and audience needs.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Indonesian
Fluent
English
Fluent
Work Experience
Social Media Manager - Global at FBS Remote
June 1, 2025 - January 1, 2026Global social media strategy for the Introducing Broker (IB) program, driving awareness, engagement, and partner acquisition across key markets. Recovered performance after a period of inactivity by reviving channels, expanding reach, and growing followers; collaborated with cross-functional teams to deliver education, events, and campaigns; maintained consistent global messaging and optimized audience targeting.
Social Media Manager - Global at FBS (Brokerage) / IB Program
June 1, 2025 - January 1, 2026Led global social media strategy, driving awareness, engagement, and partner acquisition across key markets for the FBS Introducing Broker program. Developed and executed a Q3 activation road map after a period of inactivity, achieving significant performance recovery and audience growth.
Social Media Manager - Global at FBS (Introducing Broker Program)
June 1, 2025 - January 1, 2026Remote global social media strategy for the FBS Introducing Broker program, driving awareness, engagement, and partner acquisition across key markets. Developed and executed Q3 social media activations after a period of inactivity, achieving significant performance recovery and audience growth. Collaborated with design, performance, and partnerships teams to deliver integrated awareness campaigns aligned with brand objectives and partner recruitment goals.
Digital Marketing & Social Media Manager (Full-time) at Verix (formerly Virtualness)
October 2, 2023 - December 2, 2024Led go-to-market campaigns for the launch of a new sports mobile game; achieved rapid sell-out of 100 NFT items within one month by shaping and optimizing organic and paid media strategies. Drove reach, engagement, and growth through data-driven campaigns, including a blockchain-powered fan voting activation at SoundsFest Music Festival 2024. Collaborated with cross-functional teams to deliver integrated campaigns; built a robust social media roadmap and audience growth.
Digital Marketing & Social Media Manager at Verix (formerly Virtualness)
October 1, 2023 - December 1, 2024Remote-led growth-focused marketing role driving awareness, engagement, and partner acquisitions. Led GTM campaign strategy for a new sports mobile game launch, achieved rapid NFT sell-out, and expanded audience engagement via organic and paid channels. Managed end-to-end social media activation, content planning, and cross-functional collaboration with design, performance, and partnerships teams to deliver integrated campaigns aligned with brand objectives.
Social Media Marketing Manager (Part-time) at Lelang Seru (Remote)
May 2, 2023 - September 2, 2023Conducted market research analysis and planned community programs for early-access growth. Grew and managed social media channels — Facebook, Instagram, YouTube, and TikTok — by 75%. Increased average engagement by 20% through engaging content and copywriting. Developed online and offline community-building initiatives.
Social Media Marketing Manager (Part-time) at Lelana Seru
May 1, 2023 - September 1, 2023Market research to plan early-growth community programs; grew and managed social channels (Facebook, Instagram, YouTube, TikTok) by 75%; improved average engagement by 20%; developed online and offline community-building initiatives.
Marketing & Content Senior Associate (Full-time) at Luno Jakarta, Indonesia
February 2, 2019 - January 2, 2023Growth Marketing: Acquired 30+ high-volume crypto traders, increased trading volume, and boosted user conversions from 8% to 30% through education and activation campaigns. Achieved 15% buy-in during bear market via targeted marketing. Built brand awareness by growing Instagram followers and YouTube subscribers; secured verified Instagram presence and achieved extensive media coverage. Led SEO efforts, ranking multiple keywords on Google's first page within a year.
Marketing & Content Senior Associate at Luno Jakarta, Indonesia
February 1, 2019 - January 1, 2023Growth marketing initiatives to acquire crypto traders, increase trading volume, and boost user conversion via educational and online activation campaigns. Built brand awareness by growing Instagram, YouTube, and other channels; led SEO and PR efforts to drive impressions and backlinks; achieved strong metrics in a bear market and improved organic growth across platforms.
Marketing & Content Strategy Senior Associate (Full-time) at Luno
February 1, 2019 - January 1, 2023Growth Marketing: acquired 30+ high-volume crypto traders; increased trading volume and boosted user conversions from 8% to 30% via educational and online activation campaigns. Brand Awareness: grew Instagram to 10K+ followers and expanded YouTube presence. PR & Media Coverage: secured 56 media pieces with 800M+ potential impressions; SEO & Digital Marketing: ranked 11 competitive keywords on Google’s first page within a year.
Community Experience Manager at BLOCK71 Jakarta, Indonesia
March 1, 2017 - December 1, 2018 Organized monthly events, workshops, and community programs; grew social channels organically; led content marketing to grow community membership and built strategic partnerships with enterprises, NGOs, government, and startup ecosystems to support company objectives.
Community Experience Manager (Full-time) at BLOCK71 Jakarta
March 1, 2017 - December 1, 2018Organised and launched a minimum of two events, workshops, and community programs monthly. Grew social media followers organically to 4,000+; led content marketing to grow community members; built strategic partnerships with external corporates, NGOs, government, and startup communities.
Community Experience Manager (Full-time) at BLOCK71 Jakarta, Indonesia
March 1, 2017 - December 1, 2018Organized and launched a minimum of two events, workshops, and community programs every month. Grew social media followers organically to 4,000; led content marketing initiatives. Built strategic partnerships with external corporates, NGOs, government, and startup communities.
HR Support at KONE Indonesia
September 1, 2015 - December 1, 2016Delivered English as a Foreign Language and soft-skill training; achieved targeted training scores; supported hiring processes including publishing vacancies, screening applicants, and conducting pre-interviews.
HR Support (Full-time) at KONE
September 1, 2015 - December 1, 2016Delivered English as a Foreign Language and targeted software skills training; achieved targeted training scores; supported hiring processes, job postings, applicant screening, and pre-interviews.
HR Support (Full-time) at KONE Jakarta, Indonesia
September 1, 2015 - December 1, 2016Delivered English as a Foreign Language and soft-skill training. Hit targeted average training scores; aligned hiring process; posted vacancies, screened applicants, and pre-interviewed potential hires.
Education
Bachelor of Economics at Universitas Padjadjaran
August 1, 2008 - March 1, 2011Bachelor of Economics at Universitas Padjadjaran
August 1, 2008 - March 1, 2011Bachelor of Economics at Universitas Padjadjaran
August 1, 2008 - March 1, 2011Qualifications
Google Project Management
January 1, 2025 - May 20, 2026Digital Marketing Specialization - University of Illinois Urbana-Champaign
December 1, 2024 - May 20, 2026Artificial Intelligence (AI) in Marketing
November 1, 2024 - May 20, 2026Content Strategy for Professionals
October 1, 2023 - May 20, 2026Social Media Marketing
April 1, 2023 - May 20, 2026Google Analytics for Beginners
February 1, 2023 - May 20, 2026The Fundamentals of Digital Marketing
February 1, 2023 - May 20, 2026Google Project Management
January 1, 2025 - May 20, 2026Digital Marketing Specialization
December 1, 2024 - May 20, 2026Artificial Intelligence (AI) in Marketing
November 1, 2024 - May 20, 2026Content Strategy for Professionals
October 1, 2023 - May 20, 2026Social Media Marketing
April 1, 2023 - May 20, 2026Google Analytics for Beginners
February 1, 2023 - May 20, 2026The Fundamentals of Digital Marketing
February 1, 2023 - May 20, 2026Google Project Management
January 1, 2025 - June 6, 2026Digital Marketing Specialization (University of Illinois Urbana-Champaign)
December 1, 2024 - June 6, 2026Artificial Intelligence in Marketing (University of Virginia)
November 1, 2024 - June 6, 2026Content Strategy for Professionals (Northwestern University)
October 1, 2023 - June 6, 2026Social Media Marketing (HubSpot Academy)
April 1, 2023 - June 6, 2026Google Analytics for Beginners (Google)
February 1, 2023 - June 6, 2026The Fundamentals of Digital Marketing (Google)
February 1, 2023 - June 6, 2026Industry Experience
Media & Entertainment, Software & Internet, Education, Professional Services, Financial Services, Gaming
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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