I'm a freelance product designer and front-end developer helping teams bring digital products to life with a clear structure, inclusive experiences, and strong visual clarity. My expertise lies at the intersection of design systems, information architecture, and accessible UX/UI — with the technical skills to support implementation across web and mobile. I thrive in collaborative environments where design and development work hand-in-hand.

Angelica Valenzuela

PRO

I'm a freelance product designer and front-end developer helping teams bring digital products to life with a clear structure, inclusive experiences, and strong visual clarity. My expertise lies at the intersection of design systems, information architecture, and accessible UX/UI — with the technical skills to support implementation across web and mobile. I thrive in collaborative environments where design and development work hand-in-hand.

Available to hire

I’m a freelance product designer and front-end developer helping teams bring digital products to life with a clear structure, inclusive experiences, and strong visual clarity.

My expertise lies at the intersection of design systems, information architecture, and accessible UX/UI — with the technical skills to support implementation across web and mobile. I thrive in collaborative environments where design and development work hand-in-hand.

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Language

German
Fluent
English
Fluent
Tagalog
Intermediate
Spanish; Castilian
Beginner

Work Experience

Working Student - Graphic Design at twinspirit gmbh
April 1, 2025 - August 31, 2020
Developed & managed branding strategies, transitioning print materials to online products. Utilized Adobe Creative Cloud (Photoshop, Illustrator, InDesign) & WordPress to design & maintain websites. Created social media concepts & managed campaigns to boost brand presence & engagement.
Media Design Working Student at whylder GmbH
August 13, 2025 - Present
Junior E-Commerce Designer at mokebo GmbH
April 1, 2021 - December 31, 2021
Applied corporate identity & design principles to web & mobile applications. Managed the setup & relaunch of online shops on Shopify & Amazon Seller Central. Continuously optimized e-commerce flows to enhance customer satisfaction, retention, & overall shopping experience.
Product Designer & Developer at Freelance
September 1, 2022 - Present
Designed & developed brand identities & e-commerce websites for personal br&s & businesses, focusing on platforms like Shopify & Amazon Seller Central. Led the full design process from concept to execution, including UI/UX design, user flows, & integration with payment systems. Conducted in-depth market & user research to refine design strategies, which resulted in optimized user experiences & increased conversion rates. My work helped clients strengthen their online presence & significantly boost customer loyalty.
Junior UX/UI Designer at Appmatics GmbH
January 1, 2023 - December 31, 2023
Assisted the redesign of the WDR & LEO apps, incorporating new features to enhance the overall user experience. Built comprehensive design systems to ensure consistency across platforms. Conducted extensive user research & usability testing to inform design decisions, improving accessibility & interface functionality. Worked closely with development teams to implement new features, providing front-end coding support in HTML, CSS, & JavaScript to optimize performance. Contributed to the design & development of other SaaS products, applying UX principles & ensuring seamless integration between design & functionality.

Education

Bootcamp Full Stack Developer at Ironhack
April 1, 2024 - July 31, 2024
Completed full-stack web dev program; built responsive apps using HTML, CSS, JavaScript, React, Node.js, & MongoDB. Focused on usability, clean UI, & end-to- end functionality.
Completed Coursework at Cologne International School of Design
August 1, 2019 - July 31, 2022

Qualifications

Certified Professional for User Experience
January 1, 2024 - March 31, 2024

Industry Experience

Software & Internet, Consumer Goods, Education
    paper UX Accessibility Audit – Scriptflow

    Conducted a comprehensive UX #accessibility audit for Scriptflow, evaluating the platform’s #usability against WCAG (Web Content Accessibility Guidelines) and inclusive design best practices.
    The audit focused on identifying barriers for users with diverse abilities and providing actionable recommendations to improve accessibility, usability, and compliance.
    Key focus areas included:

    Visual Accessibility – color contrast, text readability, and scalable typography.

    Navigation & Interaction – keyboard navigation, focus indicators, and logical tab order.

    Assistive Technology Support – compatibility with screen readers and voice commands.

    Content Clarity – plain language, clear hierarchy, and descriptive alt text for media.

    Delivered a detailed report with prioritized improvements, ensuring Scriptflow’s product was more inclusive, compliant, and user-friendly for all audiences.

    uniE621 Amazon A+ Content Design – Onua Lifestyle Brand
    Created engaging and visually rich Amazon A+ product listings for Onua, a lifestyle brand, to enhance brand storytelling and boost conversion rates. The content was designed to showcase the brand’s identity, highlight product features, and create a premium shopping experience for customers. Key elements included: Custom Visual Layouts – cohesive brand colors, typography, and imagery. Lifestyle Photography Integration – showing products in real-life, aspirational settings. Feature Highlights – clear, benefit-driven copy paired with supporting visuals. Mobile-Friendly Design – optimized for Amazon’s desktop and mobile shopping experience. The project strengthened brand presence, improved product discoverability, and supported increased sales performance.
    uniE621 E2E Test Automation Dashboard – Appmatics
    Designed and developed a comprehensive End-to-End (E2E) Dashboard for Appmatics to streamline and visualize the results of automated app testing. The dashboard provides real-time insights into test execution, performance trends, and error tracking, enabling QA teams to quickly identify issues and make data-driven decisions. Key features include: Interactive Data Visualization – charts, graphs, and tables for clear result interpretation. Real-Time Test Monitoring – live status updates for ongoing test runs. Performance Metrics – tracking execution time, success rates, and failure causes. User-Friendly Interface – clean, intuitive layout for quick navigation. This solution improved visibility across the testing pipeline, reduced debugging time, and enhanced overall QA efficiency.
    uniE621 Web Design and Development - Philip Kehela
    Philip Kehela is a digital commerce consultant who wanted to strengthen his online presence with a cohesive and modern personal brand. The project focused on creating a digital identity that conveys his expertise in the field of e-commerce, while ensuring a sleek and functional design for his website.This project successfully established a modern digital identity for Philip Kehela, enhancing his online presence as a digital commerce consultant. By designing a sleek, user-friendly website with Elementor, we translated his expertise into a visually appealing platform. The careful selection of logos, fonts, and layout effectively communicated his approach to digital commerce. This revitalized presence positions Philip for continued growth and engagement within the e-commerce landscape. webdesigner
    uniE621 Leo.org Dictionary App
    The LEO.org app was modernized within six months to enhance the user experience. The focus was on optimizing the vocabulary trainer, improving mobile usability, and introducing a scalable, accessible design that makes learning motivating and accessible for everyone.