I’m a Creative Director and Brand Consultant with over a decade of experience shaping story-led brands through copywriting, content, and strategy. My work sits at the intersection of creativity and commerce, translating brand purpose into words, visuals, and campaigns that feel human. As the Founder and Creative Director of ONI, a modular fine-jewelry label rooted in ritual and design, I’ve built a brand from the ground up by developing its creative identity, product storytelling, digital presence, and global press strategy. ONI has been featured in Vogue, The Times UK, and InStyle, and has collaborated with editors, stylists, and influencers around the world. Beyond ONI, I’ve led social and content strategies for luxury and lifestyle brands across beauty, wellness, and design including Evoluzione, Moksh Jewellery, JSW One MSME, and Dr. Vaidya’s. My experience covers campaign ideation, content calendars, influencer marketing, email automation, and digital growth. I’m equally comfortable crafting a brand manifesto, scripting a launch film, or designing an Instagram grid that tells a cohesive story. I specialize in: • Copywriting and content creation across digital, editorial, and campaign assets • Brand voice development, messaging frameworks, and positioning • Social media and influencer strategy that blends storytelling with performance • End-to-end campaign direction from ideation to execution What drives me is building brands with intention. I value ideas that are thoughtful, relevant, and emotionally resonant. Whether consulting on creative strategy or producing content, I bring a holistic understanding of brand ecosystems and audience behavior. I’m currently open to freelance and hybrid roles across copywriting, brand strategy, social media, and influencer marketing. You can explore my work through the portfolio link on my profile.…I’m a Creative Director and Brand Consultant with over a decade of experience shaping story-led brands through copywriting, content, and strategy. My work sits at the intersection of creativity and commerce, translating brand purpose into words, visuals, and campaigns that feel human. As the Founder and Creative Director of ONI, a modular fine-jewelry label rooted in ritual and design, I’ve built a brand from the ground up by developing its creative identity, product storytelling, digital presence, and global press strategy. ONI has been featured in Vogue, The Times UK, and InStyle, and has collaborated with editors, stylists, and influencers around the world. Beyond ONI, I’ve led social and content strategies for luxury and lifestyle brands across beauty, wellness, and design including Evoluzione, Moksh Jewellery, JSW One MSME, and Dr. Vaidya’s. My experience covers campaign ideation, content calendars, influencer marketing, email automation, and digital growth. I’m equally comfortable crafting a brand manifesto, scripting a launch film, or designing an Instagram grid that tells a cohesive story. I specialize in: • Copywriting and content creation across digital, editorial, and campaign assets • Brand voice development, messaging frameworks, and positioning • Social media and influencer strategy that blends storytelling with performance • End-to-end campaign direction from ideation to execution What drives me is building brands with intention. I value ideas that are thoughtful, relevant, and emotionally resonant. Whether consulting on creative strategy or producing content, I bring a holistic understanding of brand ecosystems and audience behavior. I’m currently open to freelance and hybrid roles across copywriting, brand strategy, social media, and influencer marketing. You can explore my work through the portfolio link on my profile.WWWW…