Introduction I'm a designer from China, now based in Perth, working across graphic design, brand identity, and visual storytelling. My practice sits between visual communication and creative direction, often connecting cultural insight, material sensitivity, and clear visual systems. What sets me apart is my ability to turn complex ideas into intuitive, emotionally engaging visuals—from brand identities to spatial graphics and narrative-driven design. I’ve worked with galleries, cultural organisations, lifestyle brands, and F&B projects, creating designs that feel grounded, contemporary, and memorable. I enjoy collaborating with teams, shaping meaningful concepts, and building visuals that carry both clarity and character. Employment & Project Experience Designer — Chongqing Industrial Design Center 2023–2024 Worked on cultural and commercial design projects, including branding, visual systems, and exhibition graphics for government and industry clients. Art Director / Designer — Neo Amsterdammer 2022–2023 Led creative direction and visual design for cross-cultural, experience-based projects presented in the Netherlands. Independent Visual Designer 2022–Present Brand identity, packaging, and visual content for lifestyle and food-related brands in China, the Netherlands, and Australia.…Introduction I'm a designer from China, now based in Perth, working across graphic design, brand identity, and visual storytelling. My practice sits between visual communication and creative direction, often connecting cultural insight, material sensitivity, and clear visual systems. What sets me apart is my ability to turn complex ideas into intuitive, emotionally engaging visuals—from brand identities to spatial graphics and narrative-driven design. I’ve worked with galleries, cultural organisations, lifestyle brands, and F&B projects, creating designs that feel grounded, contemporary, and memorable. I enjoy collaborating with teams, shaping meaningful concepts, and building visuals that carry both clarity and character. Employment & Project Experience Designer — Chongqing Industrial Design Center 2023–2024 Worked on cultural and commercial design projects, including branding, visual systems, and exhibition graphics for government and industry clients. Art Director / Designer — Neo Amsterdammer 2022–2023 Led creative direction and visual design for cross-cultural, experience-based projects presented in the Netherlands. Independent Visual Designer 2022–Present Brand identity, packaging, and visual content for lifestyle and food-related brands in China, the Netherlands, and Australia.WWWW…