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I'm a brand and marketing strategist who loves building brands and creating content that resonates—work that not only connects with people but earns their trust. I’m passionate about brand storytelling that reflects real, diverse experiences and celebrates inclusivity. I lead brand identity and voice through compelling content and integrated campaigns. I partner with cross-functional teams to plan and execute campaigns across film, OOH, digital, social, and POS, while championing accessibility and inclusive standards and governance.…I'm a brand and marketing strategist who loves building brands and creating content that resonates—work that not only connects with people but earns their trust. I’m passionate about brand storytelling that reflects real, diverse experiences and celebrates inclusivity. I lead brand identity and voice through compelling content and integrated campaigns. I partner with cross-functional teams to plan and execute campaigns across film, OOH, digital, social, and POS, while championing accessibility and inclusive standards and governance.

Ainsley Campbell

Brand Strategist, Social Media Freelancer, Social Media Manager, +5

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I'm a brand and marketing strategist who loves building brands and creating content that resonates—work that not only connects with people but earns their trust. I’m passionate about brand storytelling that reflects real, diverse experiences and celebrates inclusivity. I lead brand identity and voice through compelling content and integrated campaigns. I partner with cross-functional teams to plan and execute campaigns across film, OOH, digital, social, and POS, while championing accessibility and inclusive standards and governance.…I'm a brand and marketing strategist who loves building brands and creating content that resonates—work that not only connects with people but earns their trust. I’m passionate about brand storytelling that reflects real, diverse experiences and celebrates inclusivity. I lead brand identity and voice through compelling content and integrated campaigns. I partner with cross-functional teams to plan and execute campaigns across film, OOH, digital, social, and POS, while championing accessibility and inclusive standards and governance.

Available to hire

I’m a brand and marketing strategist who loves building brands and creating content that resonates—work that not only connects with people but earns their trust. I’m passionate about brand storytelling that reflects real, diverse experiences and celebrates inclusivity.

I lead brand identity and voice through compelling content and integrated campaigns. I partner with cross-functional teams to plan and execute campaigns across film, OOH, digital, social, and POS, while championing accessibility and inclusive standards and governance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Vietnamese

Fluent

Work Experience

Brand Advisor at Bupa Australia

January 9, 2022 - September 26, 2024

Led the development of distinctive brand assets and refreshed brand identity. Acted as a brand guardian, managing guidelines and training internal and external stakeholders on best-in-practice brand expression. Led the development of multinational, integrated brand campaigns, including film, out-of-home, digital, social, and point-of-sale. Led campaigns for major events such as Paralympics.

Marketing & Communications Specialist at 4DMedical

January 9, 2022 - December 23, 2022

Supported the development of multinational, integrated brand campaigns across film, OOH, digital, social, and POS. Elevated brand identity and ensured consistency across touchpoints. Trained internal and external stakeholders on brand guidelines and best-in-practice brand expression.

Marketing Specialist at Pharmacy Alliance

September 16, 2019 - January 5, 2021

Managed monthly content calendars for various brands, ensuring strategic alignment and platform optimisation. Collaborated closely with creative teams and designers to produce high-quality content that aligns with brand voice. Analysed social performance metrics to track engagement, and used data-driven insights to refine strategy and improve results. Monitored industry trends, viral formats, and platform algorithm updates to identify new opportunities and stay ahead of digital trends. Created training materials and ran workshops for sales and operations teams on how to implement campaigns.