I'm a technical SEO specialist with over 16 years experience, gained from agencies, client-side and freelance roles. In that time I've worked on a wide variety of businesses of all sizes, including some of the largest e-commerce retailers in the UK. For agencies, I can slot into your team in whichever way you need, from supporting day-to-day delivery to working on a project basis. If you work for a business that needs SEO help, I can work flexibly, from a one-off audit and strategy through to longer-term assistance and everything in between. My approach is thorough and data-led. I will give a full assessment of where you are and what it will take to move the brand forward based on my experience. I believe that honesty, openness and collaboration is important. Organic search success comes from a team effort across multiple disciplines including development, content and PR, and I'm able to work with each to bring it all together. Specialisms include: - full SEO audits and strategies including working with large, complex websites - Recovery from traffic drops, usually caused by Google Updates - assisting with website builds and/or migrations - international SEO - in-depth investigations…

Ian Collins

I'm a technical SEO specialist with over 16 years experience, gained from agencies, client-side and freelance roles. In that time I've worked on a wide variety of businesses of all sizes, including some of the largest e-commerce retailers in the UK. For agencies, I can slot into your team in whichever way you need, from supporting day-to-day delivery to working on a project basis. If you work for a business that needs SEO help, I can work flexibly, from a one-off audit and strategy through to longer-term assistance and everything in between. My approach is thorough and data-led. I will give a full assessment of where you are and what it will take to move the brand forward based on my experience. I believe that honesty, openness and collaboration is important. Organic search success comes from a team effort across multiple disciplines including development, content and PR, and I'm able to work with each to bring it all together. Specialisms include: - full SEO audits and strategies including working with large, complex websites - Recovery from traffic drops, usually caused by Google Updates - assisting with website builds and/or migrations - international SEO - in-depth investigations…

Available to hire

I’m a technical SEO specialist with over 16 years experience, gained from agencies, client-side and freelance roles. In that time I’ve worked on a wide variety of businesses of all sizes, including some of the largest e-commerce retailers in the UK.

For agencies, I can slot into your team in whichever way you need, from supporting day-to-day delivery to working on a project basis.

If you work for a business that needs SEO help, I can work flexibly, from a one-off audit and strategy through to longer-term assistance and everything in between.

My approach is thorough and data-led. I will give a full assessment of where you are and what it will take to move the brand forward based on my experience.

I believe that honesty, openness and collaboration is important. Organic search success comes from a team effort across multiple disciplines including development, content and PR, and I’m able to work with each to bring it all together.

Specialisms include:

  • full SEO audits and strategies including working with large, complex websites
  • Recovery from traffic drops, usually caused by Google Updates
  • assisting with website builds and/or migrations
  • international SEO
  • in-depth investigations
See more

Skills

Experience Level

SEO
Expert

Language

English
Fluent

Work Experience

Freelance/Contract SEO Professional
December 1, 2018 - Present
Working for clients of all sizes with diverse projects ranging from long-term contracts to one-off audits. Notable projects include long-term contracting with a large retail group, providing in-depth performance reports, strategy input, and day-to-day delivery assistance. Providing long-term consultancy for Outdoor World Direct, significantly growing their organic visibility by almost 500% over 7 years. Continuation consultancy role for Beauty Bay after in-house tenure.
SEO Lead at Beauty Bay
November 30, 2018 - August 8, 2025
Sole SEO team member in a large makeup retailer. Responsible for SEO leadership until full-time role ended due to relocation, continuing as a consultant for 4 years afterwards.
Senior SEO Consultant/Head of SEO at I-COM Manchester
March 1, 2018 - August 8, 2025
Held responsibilities for SEO strategy across a wide range of clients within a full-service digital marketing agency. Managed SEO project aspects and client reporting. Promoted from SEO Consultant to Head of SEO after 2 years.
SEO Executive at Tecmark
February 28, 2011 - August 8, 2025
First SEO role in an SEO-focused agency where foundational SEO skills were learnt.

Education

BSc Computing at Leeds Metropolitan University
January 1, 2005 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Professional Services, Software & Internet, Travel & Hospitality
    uniE621 Attractions Near Me Google Update Recovery
    Attractionsnearme.co.uk had suffered a catastrophic loss in traffic due to multiple Google updates in the space of a year. Following my full review of the site, leading to a comprehensive action plan to clean up years’ worth of issues, the site owner implemented some of the changes immediately. Within weeks the site started to recover in the following Google update, with traffic and visibility continuing to rise in the subsequent weeks. This has been invaluable to the website continuing to operate. While there is a long way to go to reach the heights of the past, there is still a lot of work left to do on the site, and it is hoped that this will help it to recover further. While traffic data cannot be shared, the visibility graph is attached.…
    uniE621 Outdoor World Direct - 500%+ growth in organic traffic over 7 years
    I began working with Outdoor World Direct as soon as I went freelance in 2018, due to a personal connection to the business, so it is my longest running client. It is a perfect endorsement of how a patient, long-term and collaborative approach can build up a retailer over a number of years. Search visibility (Sistrix) has grown 560% in 6 and a half years to date* , to move from a family business to one of the market leaders in online camping equipment sales. Sales have grown alongside this increase in visibility, and this led to the business expanding to a larger warehouse and employing many more staff. Expand the image below to see the full graph. This is a result of a strategy where the foundation is based on working side by side with PR to build up the brand, and working with the client to ensure all technical, development and strategic decisions fit in with the longer-term SEO strategy. I ensure that all SEO decisions are measured and data-led. *More specific numbers around revenue etc can be available via a reference from the business owner, but I've been asked not to share them publicly.…

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