I'm a professional in business Management focused on Digital Marketing/ Growth for B2B and B2C businesses, large experience managing, creating, and executing multichannel digital marketing campaigns on Facebook, Google, Tiktok and LinkedIn ads, on the last years I've worked with more than 100 businesses in the United States, Colombia, Mexico, and Spain. Experience with Google Tag Manager, Google Analytics, Data Studio (Looker).

Juan Pablo Carrasquilla Gómez

I'm a professional in business Management focused on Digital Marketing/ Growth for B2B and B2C businesses, large experience managing, creating, and executing multichannel digital marketing campaigns on Facebook, Google, Tiktok and LinkedIn ads, on the last years I've worked with more than 100 businesses in the United States, Colombia, Mexico, and Spain. Experience with Google Tag Manager, Google Analytics, Data Studio (Looker).

Available to hire

I’m a professional in business Management focused on Digital Marketing/ Growth for B2B and B2C businesses, large experience managing, creating, and executing multichannel digital marketing campaigns on Facebook, Google, Tiktok and LinkedIn ads, on the last years I’ve worked with more than 100 businesses in the United States, Colombia, Mexico, and Spain.

Experience with Google Tag Manager, Google Analytics, Data Studio (Looker).

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Digital Paid Media Consultant at OTIS (United States)
January 1, 2022 - Present
Manage, create and execute multichannel campaigns for more than 70 businesses in the United States, install all the tracking systems with Google Tag Manager and Google Analytics, create reports using Google Data Studio, run campaigns in Google Ads (search, display) Facebook ads, LinkedIn ads, and Tiktok ads, onboarding the customer and create different strategies.
Paid Marketing and Strategy Analyst at HITCH (Mexico)
January 1, 2022 - September 17, 2025
Create and execute CRO strategies to increase leads and growth, using Facebook ads, LinkedIn ads, Google ads, Waalaxy, and HubSpot, to generate more MQLs; experience creating landing pages, lead scoring and nurturing strategies to increase conversion rate, working in Mexico and Colombia.
Digital Marketing Analyst at AB - TECHNOLOGY (Colombia)
December 31, 2021 - September 17, 2025
Create digital marketing campaigns in Google and Facebook ads to generate sales and leads; copywriting focused on increasing sales and leads; collaborate with other senior analysts to manage big clients like Toyota Colombia and other early-stage companies in Colombia.
Digital Marketing Freelance at FREELANCE (Colombia, Spain)
December 31, 2021 - September 17, 2025
Create digital strategies with little business focus on market research, lead generation, Facebook ads, Google ads, and TikTok ads.
Winner, IV International Business Management Meet at IV International Business Management Meet (Colombia)
January 1, 2020 - September 17, 2025
Winner of the business management international meet; presented startup growth strategies in Latin America and the role of venture capital in the region.

Education

Specialization program in Data Science at University of Michigan
January 1, 2022 - January 1, 2023
Bachelor in Business Administration at SANTO TOMAS UNIVERSITY
January 1, 2018 - January 1, 2019
Studies in Digital Marketing and Growth at PLATZI
January 1, 2019 - January 1, 2019
Secondary studies at COLOMBO SUECO INSTITUTE
January 1, 2006 - January 1, 2016

Qualifications

HubSpot Certified
January 11, 2030 - September 17, 2025
Google Ads Certification
January 11, 2030 - September 17, 2025
IV International Business Management Meet - Winner
January 1, 2020 - January 1, 2020
Google Ads Certification
January 11, 2030 - September 17, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail, Other