I’m a strong conceptual thinker energized by the relationships between communications, trends and social media. My experience lies in social media management & strategy, brand & communications strategy, and content creation in both agency and in-house settings. I’ve led social accounts and built social strategies for NFT and meme-coin brands, growing from contracted roles to leadership positions, and I’ve owned, built and executed social media plans that align with brand objectives. I thrive on turning data and insights into creative, on-brand execution and love onboarding teams, sourcing trends, and forging influencer partnerships that move the needle. From leading teams of coordinators, animators, designers and creators to onboarding new hires for smooth integration, I’ve focused on developing social narratives for Meta, TikTok and YouTube Shorts, driving engagement and community growth, and delivering measurable results for Montreal-based brands.

Katarina Catalogna

I’m a strong conceptual thinker energized by the relationships between communications, trends and social media. My experience lies in social media management & strategy, brand & communications strategy, and content creation in both agency and in-house settings. I’ve led social accounts and built social strategies for NFT and meme-coin brands, growing from contracted roles to leadership positions, and I’ve owned, built and executed social media plans that align with brand objectives. I thrive on turning data and insights into creative, on-brand execution and love onboarding teams, sourcing trends, and forging influencer partnerships that move the needle. From leading teams of coordinators, animators, designers and creators to onboarding new hires for smooth integration, I’ve focused on developing social narratives for Meta, TikTok and YouTube Shorts, driving engagement and community growth, and delivering measurable results for Montreal-based brands.

Available to hire

I’m a strong conceptual thinker energized by the relationships between communications, trends and social media. My experience lies in social media management & strategy, brand & communications strategy, and content creation in both agency and in-house settings. I’ve led social accounts and built social strategies for NFT and meme-coin brands, growing from contracted roles to leadership positions, and I’ve owned, built and executed social media plans that align with brand objectives. I thrive on turning data and insights into creative, on-brand execution and love onboarding teams, sourcing trends, and forging influencer partnerships that move the needle.

From leading teams of coordinators, animators, designers and creators to onboarding new hires for smooth integration, I’ve focused on developing social narratives for Meta, TikTok and YouTube Shorts, driving engagement and community growth, and delivering measurable results for Montreal-based brands.

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Language

English
Fluent
French
Advanced
Italian
Intermediate

Work Experience

Social Media Lead at IP Ventures (Contractor, Part-time)
July 1, 2023 - November 18, 2025
Leading social media strategies for Web3 IPs - Content focus: meme and brand content - Own social media strategy on Meta, TikTok and YouTube for several NFT and meme coin accounts Results: - Account: @wooshi.world | 10 month time period - Organically grew from 14K to 133K followers on Instagram and 1.5K to 66K on TikTok 41.5M+ impressions - 16% average engagement rate Tools: - Monday.com
Organic Social Lead at Brand Digital Agency
January 31, 2023 - Present
Leading content social media strategies for various Montreal based businesses including: restaurants, medical professionals, home goods and more. Responsibilities include: - Developing social strategies and concepts for Meta, TikTok and Pinterest platforms - Manage and direct monthly content shoots - Brief & manage videographers, photographers and designers to ensure produced content is brand approved and delivered on-time - Engagement & community management - Influencer partnerships with Montreal influencer community Results: - Account: @dohiesdesserts | 7 month time period - Organically grew to 4.5K on Instagram and 2K TikTok - 710K+ organic views - 3.45% average engagement rate - No budget for influencer partnerships and managed to secure partnerships with major creators such as @alkhussein Tools: - HeyOrca - Notion

Education

Bachelor of Commerce (B.Comm) Marketing at John Molson School of Business
January 1, 2020 - April 30, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment