Hello there, I am a senior graphic design consultant and educator, based in London, UK, with 30 years’ experience, and in that time have built a diverse client list, largely through recommendation. I have established a fantastic working relationship with my clients, including arts organisations such as Tate Modern and Tate Britain, professional bodies including the UK Government and local councils, retailers including John Lewis, large and small charities, schools and universities, event organisers, digital app teams, authors, music organisations and publishing companies. I have: > an ideas-driven portfolio > an acute sense of design, layout and conceptual thinking with confidence in expressing ideas > a hands-on and self-motivated approach with an ability to ensure projects are delivered to brief, on budget and on time > an obsessive attention to detail, typography and colour.…Hello there, I am a senior graphic design consultant and educator, based in London, UK, with 30 years’ experience, and in that time have built a diverse client list, largely through recommendation. I have established a fantastic working relationship with my clients, including arts organisations such as Tate Modern and Tate Britain, professional bodies including the UK Government and local councils, retailers including John Lewis, large and small charities, schools and universities, event organisers, digital app teams, authors, music organisations and publishing companies. I have: > an ideas-driven portfolio > an acute sense of design, layout and conceptual thinking with confidence in expressing ideas > a hands-on and self-motivated approach with an ability to ensure projects are delivered to brief, on budget and on time > an obsessive attention to detail, typography and colour.WWW…
Hello there, I am a senior graphic design consultant and educator, based in London, UK, with 30 years’ experience, and in that time have built a diverse client list, largely through recommendation. I have established a fantastic working relationship with my clients, including arts organisations such as Tate Modern and Tate Britain, professional bodies including the UK Government and local councils, retailers including John Lewis, large and small charities, schools and universities, event organisers, digital app teams, authors, music organisations and publishing companies. I have: > an ideas-driven portfolio > an acute sense of design, layout and conceptual thinking with confidence in expressing ideas > a hands-on and self-motivated approach with an ability to ensure projects are delivered to brief, on budget and on time > an obsessive attention to detail, typography and colour.…Hello there, I am a senior graphic design consultant and educator, based in London, UK, with 30 years’ experience, and in that time have built a diverse client list, largely through recommendation. I have established a fantastic working relationship with my clients, including arts organisations such as Tate Modern and Tate Britain, professional bodies including the UK Government and local councils, retailers including John Lewis, large and small charities, schools and universities, event organisers, digital app teams, authors, music organisations and publishing companies. I have: > an ideas-driven portfolio > an acute sense of design, layout and conceptual thinking with confidence in expressing ideas > a hands-on and self-motivated approach with an ability to ensure projects are delivered to brief, on budget and on time > an obsessive attention to detail, typography and colour.WWWW…
Available to hire
Hello there, I am a senior graphic design consultant and educator, based in London, UK, with 30 years’ experience, and in that time have built a diverse client list, largely through recommendation.
I have established a fantastic working relationship with my clients, including arts organisations such as Tate Modern and Tate Britain, professional bodies including the UK Government and local councils, retailers including John Lewis, large and small charities, schools and universities, event organisers, digital app teams, authors, music organisations and publishing companies.
I have:
an ideas-driven portfolio
an acute sense of design, layout and conceptual thinking with
confidence in expressing ideas
a hands-on and self-motivated approach with an ability to ensure
projects are delivered to brief, on budget and on time
an obsessive attention to detail, typography and colour.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Beginner
Language
English
Fluent
French
Intermediate
Italian
Intermediate
Work Experience
Education
Qualifications
Industry Experience
Government, Consumer Goods, Education, Non-Profit Organization, Travel & Hospitality
Schools Climate Summit – branding
I was commissioned to design the branding and subsequent assets for the London Schools Climate Summit, part of London Climate Action Week.
The brief asked for an exciting and inspiring logo. yet the clients had very little in the way of visuals, ahead of the inaugural London Schools Climate Summit. There was a desire to develop a brand that visually showed London in some way. The brief included the information that there are around 3,500 schools within London; nurseries, primary schools, secondary and independent, and the aim of the summit was to spur school leaders to act to reduce their carbon footprint.
I was very intrigued by the idea that the 3,500 schools could be mapped and this could be developed as a route. I imagined that individual schools would be proud to literally be ‘on the map’, and acknowledged as playing a part in the combined environmental effort of all the schools. The chosen route illustrated the geographical position of the schools, using bright, overlapping primary colours, a different colour for each type of school, to depict the varied and diversity of London’s schools, as well as their connected nature.
Participation by London schools was high, a key marker of the project’s success. I produced a set of assets including lesson plans that were downloaded many times during the week of the Climate Summit, and in the subsequent months. branding designer…I was commissioned to design the branding and subsequent assets for the London Schools Climate Summit, part of London Climate Action Week.
The brief asked for an exciting and inspiring logo. yet the clients had very little in the way of visuals, ahead of the inaugural London Schools Climate Summit. There was a desire to develop a brand that visually showed London in some way. The brief included the information that there are around 3,500 schools within London; nurseries, primary schools, secondary and independent, and the aim of the summit was to spur school leaders to act to reduce their carbon footprint.
I was very intrigued by the idea that the 3,500 schools could be mapped and this could be developed as a route. I imagined that individual schools would be proud to literally be ‘on the map’, and acknowledged as playing a part in the combined environmental effort of all the schools. The chosen route illustrated the geographical position of the schools, using bright, overlapping primary colours, a different colour for each type of school, to depict the varied and diversity of London’s schools, as well as their connected nature.
Participation by London schools was high, a key marker of the project’s success. I produced a set of assets including lesson plans that were downloaded many times during the week of the Climate Summit, and in the subsequent months. branding designerWW…
Schools Climate Summi – branding
I was commissioned to design the branding and subsequent assets for the London Schools Climate Summit, part of London
Climate Action Week.
The brief asked for an exciting and inspiring logo. yet the clients had very little in the way of visuals, ahead of the inaugural London Schools Climate Summit. There was a desire to develop a brand that visually showed London in some way. The brief included the information that there are around 3,500 schools within London; nurseries, primary schools, secondary and independent, and the aim of the summit was to spur school leaders to act to reduce their carbon footprint.
I was very intrigued by the idea that the 3,500 schools could be mapped and this could be developed as a route. I imagined that individual schools would be proud to literally be ‘on the map’, and
acknowledged as playing a part in the combined environmental effort of all the schools. The chosen route illustrated the geographical position of the schools, using bright, overlapping primary colours, a different colour for each type of school, to depict the varied and diversity of London’s schools, as well as their connected nature.
Participation by London schools was high, a key marker of the project’s success. I produced a set of assets including lesson plans that were downloaded many times during the week of the Climate Summit, and in the subsequent months. branding designer…I was commissioned to design the branding and subsequent assets for the London Schools Climate Summit, part of London
Climate Action Week.
The brief asked for an exciting and inspiring logo. yet the clients had very little in the way of visuals, ahead of the inaugural London Schools Climate Summit. There was a desire to develop a brand that visually showed London in some way. The brief included the information that there are around 3,500 schools within London; nurseries, primary schools, secondary and independent, and the aim of the summit was to spur school leaders to act to reduce their carbon footprint.
I was very intrigued by the idea that the 3,500 schools could be mapped and this could be developed as a route. I imagined that individual schools would be proud to literally be ‘on the map’, and
acknowledged as playing a part in the combined environmental effort of all the schools. The chosen route illustrated the geographical position of the schools, using bright, overlapping primary colours, a different colour for each type of school, to depict the varied and diversity of London’s schools, as well as their connected nature.
Participation by London schools was high, a key marker of the project’s success. I produced a set of assets including lesson plans that were downloaded many times during the week of the Climate Summit, and in the subsequent months. branding designerWW…
Schools Climate Summit – branding
I was commissioned to design the branding and subsequent assets for the London Schools Climate Summit, part of London Climate Action Week.
The brief asked for an exciting and inspiring logo. yet the clients had very little in the way of visuals, ahead of the inaugural London Schools Climate Summit. There was a desire to develop a brand that visually showed London in some way. The brief included the information that there are around 3,500 schools within London; nurseries, primary schools, secondary and independent, and the aim of the summit was to spur school leaders to act to reduce their carbon footprint.
I was very intrigued by the idea that the 3,500 schools could be mapped and this could be developed as a route. I imagined that individual schools would be proud to literally be ‘on the map’, and
acknowledged as playing a part in the combined environmental effort of all the schools. The chosen route illustrated the geographical position of the schools, using bright, overlapping primary colours, a different colour for each type of school, to depict the varied and diversity of London’s schools, as well as their connected nature.
Participation by London schools was high, a key marker of the project’s success. I produced a set of assets including lesson
plans that were downloaded many times during the week of the Climate Summit, and in the subsequent months.
branding graphicdesigner…I was commissioned to design the branding and subsequent assets for the London Schools Climate Summit, part of London Climate Action Week.
The brief asked for an exciting and inspiring logo. yet the clients had very little in the way of visuals, ahead of the inaugural London Schools Climate Summit. There was a desire to develop a brand that visually showed London in some way. The brief included the information that there are around 3,500 schools within London; nurseries, primary schools, secondary and independent, and the aim of the summit was to spur school leaders to act to reduce their carbon footprint.
I was very intrigued by the idea that the 3,500 schools could be mapped and this could be developed as a route. I imagined that individual schools would be proud to literally be ‘on the map’, and
acknowledged as playing a part in the combined environmental effort of all the schools. The chosen route illustrated the geographical position of the schools, using bright, overlapping primary colours, a different colour for each type of school, to depict the varied and diversity of London’s schools, as well as their connected nature.
Participation by London schools was high, a key marker of the project’s success. I produced a set of assets including lesson
plans that were downloaded many times during the week of the Climate Summit, and in the subsequent months.
branding graphicdesignerWW…
Pidge – digital training app for personal trainers
Project Overview
Pidge is a health and fitness start-up. The word ‘Pidge’
is derived from the word for individual message boxes, or
pigeon-holes, at university, and the original iteration of
the app was developed for a sports’ team organisation.
However, after some preliminary research, it was decided to
focus on producing an app for personal trainers, making the
admin aspects of coaching and exercise faster, simpler and
easier to manage. The founders were very keen for Pidge to
‘become the NHS of fitness and sports’.
Project Brief
I was tasked with developing the UX/UI of the app which at the time was very rudimentary. However, as I became involved, it became clear that some key areas of research, including competitor analysis and user interviews.
I identified areas where the product could be devloped and made more attractive and useful for potential customers. The founders also asked me to design a desktop-compatible website version of the app.
digitalappdesign graphicdesigner ux ui…Project Overview
Pidge is a health and fitness start-up. The word ‘Pidge’
is derived from the word for individual message boxes, or
pigeon-holes, at university, and the original iteration of
the app was developed for a sports’ team organisation.
However, after some preliminary research, it was decided to
focus on producing an app for personal trainers, making the
admin aspects of coaching and exercise faster, simpler and
easier to manage. The founders were very keen for Pidge to
‘become the NHS of fitness and sports’.
Project Brief
I was tasked with developing the UX/UI of the app which at the time was very rudimentary. However, as I became involved, it became clear that some key areas of research, including competitor analysis and user interviews.
I identified areas where the product could be devloped and made more attractive and useful for potential customers. The founders also asked me to design a desktop-compatible website version of the app.
digitalappdesign graphicdesigner ux uiWW…
UK Government – Specialist Skills guide
The Government Campus works with professions to offer high-quality training to improve specialist skills across the Civil Service. I was commissioned to design a document that visually explained the Government Campus’ curriculum.
The Executive Director of the Government Skills and Curriculum Unit said of the ‘Developing specialist skills within government’ piece:
“It’s SUCH a brilliant product, it’s had the most universally resoundingly positive feedback from everyone I have shared it with, at all levels – people adore it and want to use it in their own team, department, profession and 1-1 conversations, about skills development, clarity, precision, accessibility, career pathways.” graphicdesigner illustrator branding designer…The Government Campus works with professions to offer high-quality training to improve specialist skills across the Civil Service. I was commissioned to design a document that visually explained the Government Campus’ curriculum.
The Executive Director of the Government Skills and Curriculum Unit said of the ‘Developing specialist skills within government’ piece:
“It’s SUCH a brilliant product, it’s had the most universally resoundingly positive feedback from everyone I have shared it with, at all levels – people adore it and want to use it in their own team, department, profession and 1-1 conversations, about skills development, clarity, precision, accessibility, career pathways.” graphicdesigner illustrator branding designerWW…
Global Action Plan – impact report
In Autumn 2022, I was commissioned by Global Action Plan to design their first public-facing report, celebrating and showcasing the key achievements they had made through projects during the year.
The primary audience was:
Prospective funders – Corporate/private sector businesses, local authorities and philanthropists
The secondary audiences was:
Prospective employees and existing funders
graphicdesigner branding…In Autumn 2022, I was commissioned by Global Action Plan to design their first public-facing report, celebrating and showcasing the key achievements they had made through projects during the year.
The primary audience was:
Prospective funders – Corporate/private sector businesses, local authorities and philanthropists
The secondary audiences was:
Prospective employees and existing funders
graphicdesigner brandingWW…
Global Action Plan – charity rebrand
Global Action Plan are a 25-year-old organisation with a proven track record of well-respected behaviour change programmes – helping people reduce their environmental impact through
easy, practical steps.
The brief:
To position Global Action Plan (GAP) as the leading behaviour change organisation in the environmental sector.
To establish GAP as the source of groundbreaking projects built on the premise that there is an environmental and a personal benefit brought by the proposed behaviour change.
To clearly establish GAP’s connection proposition in the minds of funders and supporters.
‘Connecting what is good for us and what is good for the planet’ was my starting point. With a need to appeal to young people, I was keen that the new brand avoided the visual clichés that have been used in the environmental sector.
My initial concepts were reviewed by the charity’s stakeholders, including their youth panel, with the chosen route deemed ‘smart, neat and elegant’. graphicdesigner branding…Global Action Plan are a 25-year-old organisation with a proven track record of well-respected behaviour change programmes – helping people reduce their environmental impact through
easy, practical steps.
The brief:
To position Global Action Plan (GAP) as the leading behaviour change organisation in the environmental sector.
To establish GAP as the source of groundbreaking projects built on the premise that there is an environmental and a personal benefit brought by the proposed behaviour change.
To clearly establish GAP’s connection proposition in the minds of funders and supporters.
‘Connecting what is good for us and what is good for the planet’ was my starting point. With a need to appeal to young people, I was keen that the new brand avoided the visual clichés that have been used in the environmental sector.
My initial concepts were reviewed by the charity’s stakeholders, including their youth panel, with the chosen route deemed ‘smart, neat and elegant’. graphicdesigner brandingWW…
Nederlandse Spoorwegen – explainer video
I was commissioned by filmmaker Graham Higgins to design some motion graphics sequences as part of an explainer video for a digital product developed for Nederlandse Spoorwegen.
I visited Nederlandse Spoorwegen’ offices with Graham in Utrecht to help him film interviews of key staff members, and also to gain a better understanding of the product. This helped me to develop the
short sequences. explainervideo…I was commissioned by filmmaker Graham Higgins to design some motion graphics sequences as part of an explainer video for a digital product developed for Nederlandse Spoorwegen.
I visited Nederlandse Spoorwegen’ offices with Graham in Utrecht to help him film interviews of key staff members, and also to gain a better understanding of the product. This helped me to develop the
short sequences. explainervideoWW…
Nederlandse Spoorwegen – explainer video
I was commissioned by filmmaker Graham Higgins to design some motion graphics sequences as part of an explainer video for a digital product developed for Nederlandse Spoorwegen.
I visited Nederlandse Spoorwegen’ offices with Graham in Utrecht to help him film interviews of key staff members, and also to gain a better understanding of the product. This helped me to develop the
short sequences. explainervideo…I was commissioned by filmmaker Graham Higgins to design some motion graphics sequences as part of an explainer video for a digital product developed for Nederlandse Spoorwegen.
I visited Nederlandse Spoorwegen’ offices with Graham in Utrecht to help him film interviews of key staff members, and also to gain a better understanding of the product. This helped me to develop the
short sequences. explainervideoWW…
UK Civil Service – prospectus
In June 2022, at the height of the pandemic, I was commissioned to design a prospectus, setting out the Government Curriculum and Skills Unit’s plans to increase and broaden the training available to civil servants at all levels and career stages. graphicdesigner branding designer brochuredesign…In June 2022, at the height of the pandemic, I was commissioned to design a prospectus, setting out the Government Curriculum and Skills Unit’s plans to increase and broaden the training available to civil servants at all levels and career stages. graphicdesigner branding designer brochuredesignWW…
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