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Where concept meets construct ~ through line, colour, and clarity. Hello! I'm Lorena (or Lolo) ~ an emerging illustrator, graphic designer, and copywriter with a particular focus on exploring the dialogue between concept and construct. My work is grounded in line and colour ~ the visual language that threads through everything I create, from brand identity to editorial design. Please see _Website not available. Sign in: https://www.twine.net/signup_ to gain a sense of my aesthetic values. With a background in copywriting and digital storytelling, I bring structure to ideas and emotion to visuals, crafting work that’s equal parts aesthetic and intentional. Education: Branding: The Creative Journey ~ IE Business School BA (English Literature) ~ Monash University BSc (Honours) ~ Monash University Sacred Geometry Illustration Training ~ The Art of Process / The School of Sacred Geometry, founded by Stephanie June Ellis.…Where concept meets construct ~ through line, colour, and clarity. Hello! I'm Lorena (or Lolo) ~ an emerging illustrator, graphic designer, and copywriter with a particular focus on exploring the dialogue between concept and construct. My work is grounded in line and colour ~ the visual language that threads through everything I create, from brand identity to editorial design. Please see _Website not available. Sign in: https://www.twine.net/signup_ to gain a sense of my aesthetic values. With a background in copywriting and digital storytelling, I bring structure to ideas and emotion to visuals, crafting work that’s equal parts aesthetic and intentional. Education: Branding: The Creative Journey ~ IE Business School BA (English Literature) ~ Monash University BSc (Honours) ~ Monash University Sacred Geometry Illustration Training ~ The Art of Process / The School of Sacred Geometry, founded by Stephanie June Ellis.

Lorena

PRO

Illustrator, Graphic Designer, Copywriter

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Where concept meets construct ~ through line, colour, and clarity. Hello! I'm Lorena (or Lolo) ~ an emerging illustrator, graphic designer, and copywriter with a particular focus on exploring the dialogue between concept and construct. My work is grounded in line and colour ~ the visual language that threads through everything I create, from brand identity to editorial design. Please see _Website not available. Sign in: https://www.twine.net/signup_ to gain a sense of my aesthetic values. With a background in copywriting and digital storytelling, I bring structure to ideas and emotion to visuals, crafting work that’s equal parts aesthetic and intentional. Education: Branding: The Creative Journey ~ IE Business School BA (English Literature) ~ Monash University BSc (Honours) ~ Monash University Sacred Geometry Illustration Training ~ The Art of Process / The School of Sacred Geometry, founded by Stephanie June Ellis.…Where concept meets construct ~ through line, colour, and clarity. Hello! I'm Lorena (or Lolo) ~ an emerging illustrator, graphic designer, and copywriter with a particular focus on exploring the dialogue between concept and construct. My work is grounded in line and colour ~ the visual language that threads through everything I create, from brand identity to editorial design. Please see _Website not available. Sign in: https://www.twine.net/signup_ to gain a sense of my aesthetic values. With a background in copywriting and digital storytelling, I bring structure to ideas and emotion to visuals, crafting work that’s equal parts aesthetic and intentional. Education: Branding: The Creative Journey ~ IE Business School BA (English Literature) ~ Monash University BSc (Honours) ~ Monash University Sacred Geometry Illustration Training ~ The Art of Process / The School of Sacred Geometry, founded by Stephanie June Ellis.

Available to hire

Melbourne, Australia

Where concept meets construct ~ through line, colour, and clarity.

Hello! I’m Lorena (or Lolo) ~ an emerging illustrator, graphic designer, and copywriter with a particular focus on exploring the dialogue between concept and construct. My work is grounded in line and colour ~ the visual language that threads through everything I create, from brand identity to editorial design.

Please see Website not available. Sign in: https://www.twine.net/signup to gain a sense of my aesthetic values.

With a background in copywriting and digital storytelling, I bring structure to ideas and emotion to visuals, crafting work that’s equal parts aesthetic and intentional.

Education:

Branding: The Creative Journey ~ IE Business School
BA (English Literature) ~ Monash University
BSc (Honours) ~ Monash University
Sacred Geometry Illustration Training ~ The Art of Process / The School of Sacred Geometry, founded by Stephanie June Ellis.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Communications & Design Strategist at See PR

August 1, 2022 - Present

Strategise, plan, create, and publish branded content across Instagram and Facebook using Meta Suite & Sked Social. Wrote sharp, on-brand copy for social posts and press releases. Captured live, social-first content at events, launches, and shoots. Monitored engagement, tracked performance, and supported monthly reporting. Collaborated on content calendars, community management, and influencer outreach.

Business Development Representative at Pointer Strategy

May 1, 2022 - September 29, 2025

Consistently generated a high volume of qualified leads through cold calling and multi-channel prospecting, driving new business growth. Delivered a strong sales pipeline that accelerates revenue opportunities for the Account Executive team. Secured meetings with senior business leaders by effectively communicating product value propositions. Increased prospect engagement by developing tailored email campaigns and phone scripts. Strengthened client relationships by uncovering business needs through active listening and consultative conversations.

Freelance Illustrator / Sacred Geometry at Self-employed

January 1, 2023 - Present

Ongoing client-based illustration work focusing on sacred geometry, branding visuals, and print/digital content.

Board Member – Communications & Design at Jewish Professional Women's Network

December 1, 2022 - August 31, 2024

Oversaw social media content, branding, and live event promotions; contributed copywriting, graphic design, and community engagement; supported event planning, marketing, and sponsorship activation.

Business Development Representative at Pointer Strategy

May 31, 2022 - September 29, 2025

Generated high volumes of qualified leads through multi-channel prospecting; delivered a strong sales pipeline that accelerated revenue opportunities for the Account Executive team; secured meetings with senior business leaders and communicated product value propositions; improved sales cycle efficiency by leveraging CRM tools to track, analyze, and manage opportunities.