At Blue Cactus we specialise in creating social media strategies that bring events and brands to life. We’ve managed paid campaigns and content for RESET CONNECT, London’s largest sustainability event, and currently run social media for Karolina Afors and Rethink Partners. Our team combines creativity with technical skills in video editing, animation, graphic design and community engagement, ensuring content not only looks great but also delivers results. With strong experience in event promotion, we’re confident we can build excitement, boost visibility and foster a vibrant online community for your festivals in Belgium.…

Blue Cactus

PRO
5.0 (1 review)

At Blue Cactus we specialise in creating social media strategies that bring events and brands to life. We’ve managed paid campaigns and content for RESET CONNECT, London’s largest sustainability event, and currently run social media for Karolina Afors and Rethink Partners. Our team combines creativity with technical skills in video editing, animation, graphic design and community engagement, ensuring content not only looks great but also delivers results. With strong experience in event promotion, we’re confident we can build excitement, boost visibility and foster a vibrant online community for your festivals in Belgium.…

Available to hire

At Blue Cactus we specialise in creating social media strategies that bring events and brands to life. We’ve managed paid campaigns and content for RESET CONNECT, London’s largest sustainability event, and currently run social media for Karolina Afors and Rethink Partners. Our team combines creativity with technical skills in video editing, animation, graphic design and community engagement, ensuring content not only looks great but also delivers results. With strong experience in event promotion, we’re confident we can build excitement, boost visibility and foster a vibrant online community for your festivals in Belgium.

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Skills

Experience Level

Language

English
Fluent
German
Fluent
Spanish; Castilian
Fluent
French
Beginner
Italian
Beginner
Portuguese
Fluent

Work Experience

Comms Lead at Rethink Partners
December 2, 2022 - Present
Full Comms Lead for Rethink Partners

Education

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Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Government
    paper Health & Wellbeing Marketing Brochure
    We work with purpose-driven health and wellbeing brands, consultancies and innovators to translate complex messages into meaningful stories. Our campaigns are grounded in data, creativity and empathy, helping organisations connect with people who need their services most. From national NHS programmes to personal health brands, we bring clarity, consistency and creativity to every project. We developed an integrated marketing, communications and content strategy for Rethink Partners, a consultancy working with local authorities and the NHS to improve health and care outcomes through digital innovation. We now manage all of their marketing and comms activity, including content creation, PR and website development. Our work covered: Strategic positioning and brand storytelling Audience mapping and stakeholder engagement Organic and paid digital campaigns Website content planning and SEO Photography and video production for digital health and care programmes Resource creation, including training videos and case study films.…
    paper Royal Borough of Greenwhich Case Study
    We engaged local authorities, healthcare professionals, and community members to gather insights and build trust. A targeted outreach campaign connected with underrepresented groups through local media and direct engagement. We facilitated resident workshops focused on challenges with council and NHS services, while collecting and analysing data on digital care preferences. Findings highlighted key factors for adoption, including simplicity, autonomy, and trust in technology.…
    paper Bolt Burdon Kemp Case Study
    Blue Cactus supported Bolt Burdon Kemp’s Military Group with ongoing social media copywriting across Twitter, LinkedIn, and Facebook. After in-depth meetings and research into military law and claims, we developed authentic, accurate content that consistently engages the military community. We also delivered a targeted social media ad campaign for a Cauda Equina Syndrome (CES) survey. Despite strict targeting limitations, we achieved a 12.57% CTR and over 2,500 visits to the landing page. This followed a previous successful campaign focused on e-scooter safety awareness.…
    paper Rethink Partners Case Study
    We support Rethink Partners with end-to-end communications and design, aligned to their strategic goals. This includes creating on-brand presentations, tenders, reports, infographics, and easy-read product guides. We manage internal and external comms, support partner messaging, and lead content creation across blogs, podcasts, and social media—including the director’s LinkedIn. Our work also includes a full brand refresh and website rebuild, PR and award submissions (with an 80% success rate), helping Rethink Partners strengthen its influence and visibility in the sector.…
    paper Reset Connect Case Study
    We worked closely with Reset Connect to develop a digital marketing strategy aligned with their sustainability mission. The campaign focused on driving awareness and engagement for their flagship event. We ran targeted ads aimed at relevant job titles and sectors, implemented a phased budget strategy, and used retargeting to boost conversions. Messaging highlighted Reset Connect’s award-winning status and its value to sustainability-focused professionals.…
    paper Cassius Case Study
    PROJECT COMMS STRATEGY To support implementation we created an external comms strategy. This included designing Cassius branded infographics, containing information provided by the all the correct and relevant team.…
    paper Thorpe Hall School Case Study
    Blue Cactus Digital delivered a tailored training day for Thorpe Hall’s marketing team, focusing on Google and Meta Ads strategy, setup, and optimisation to build in-house capability. We also created stage-specific landing pages, developed targeted ad campaigns, wrote conversion-focused copy, and implemented full tracking and reporting to support ongoing performance and insight. Outcomes Ads went live immediately after training, delivering strong early results: 2% conversion rate from click to enquiry £0.39 average cost per click, maximising budget efficiency 4.5% click-through rate, indicating strong audience relevance and engagement…
    paper Aspire Life Sports Case Study
    Project Description Blue Cactus Digital was brought in to guide Aspire Life Sports through this transition. We led a full-day session with senior leadership to align on purpose, values, and vision. From this, we co-developed a refreshed brand proposition, new mission and vision statements, a distinct tone of voice, and an accessible visual identity that reflects Aspire’s values and engages key audiences. Outcome Aspire now has a cohesive, confident brand and aligned internal team, enabling clearer communication and stronger engagement with commissioners, schools, and partners.…